Established Brands Stay Ahead in Alberta iGaming Market

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Darko Ilievski

Lead Editor

Updated: 28/10/26

Reading Time: 3 minutes

Blask data shows nine of Alberta’s June top ten iGaming brands remained in September’s top ten. Locally licensed brands accounted for 70.7% of provincial search demand that month, up from 12.2% in June 2026.

In June 2026, offshore brands drew almost nine-tenths of iGaming search demand in Alberta. The rest went to the state-run PlayAlberta, then the only legal option. In July, Alberta became the second province to license private operators in Canada’s online gambling market, after Ontario, allowing offshore brands already active locally to apply.

Centred Alberta map with glowing operator cards and a Canada locator highlighting Alberta.

Markets & Regions

Blask Metrics

Blask Index: a real-time measure of demand for iGaming brands, based on normalised search data.
BAP (Brand’s Accumulated Power): a brand’s percentage share of total market demand in a specific country or region and period.
CEB (Competitive Earning Baseline): projected revenue a brand should realistically capture given its market presence, expressed in USD as a minimum, average and maximum range. It is a modelled benchmark rather than reported operator revenue.

Onshore Brands Took Most Search Demand in the Alberta iGaming Market in July

Six of the nine offshore brands in Alberta’s June top ten were licensed by the end of July, among them JackpotCity, Spin Casino and Sports Interaction. The newly licensed brands in Alberta’s casino market kept most of the interest they had drawn before licensing, while overall provincial demand held steady that month, according to Blask. The onshore share of search demand rose more than fivefold from June.

That share changed little in August and September. By September, Alberta’s onshore share was about three percentage points below Ontario’s regulated market, where private operators have been licensed since April 2022. Alberta got close to that level within weeks because the province licensed the brands that already led search demand there.

Not Many Changes in Alberta's Top Ten iGaming Brands

Nine of the ten most sought-after iGaming brands in Alberta in June were still in the top ten in September. Each of the six that took licences, from JackpotCity to Betway, changed its BAP by less than one percentage point over that period.

PlayAlberta, the state-run brand, was first throughout 2025 and fell behind JackpotCity and then Stake in the spring of 2026. In September, PlayAlberta was back in first place with almost the same BAP as in June. Demand for JackpotCity and Stake had fallen faster than demand for the state brand. Stake recorded the largest BAP drop in the top ten. The brand was still offshore in September and received an Alberta licence in early October, a week before the 13 October deadline.

In Ontario, the state-run OLG had under 2% of user demand in September and ranked outside the top ten. Ontario’s list was led by Betty, with 13%. Betty was also the only newcomer to Alberta’s top ten, entering in August. By September, Alberta’s demand was led by the same brands as before, with the province’s own state-run brand ahead of them.

Offshore Brands Still Led Revenue Estimates in the Alberta iGaming Market in September

Onshore brands accounted for more than two-fifths of provincial CEB in July, and their share stayed close to that level through September. In Ontario, onshore brands accounted for more than three-quarters of CEB.

The gap with Ontario came from the brands that remained offshore through September. Stake and Zodiac Casino, the two largest brands in Alberta by CEB, accounted for 20.5% and 9.8% of the provincial total that month. Stake has been licensed since early October. Blask’s October data will be the first to cover Alberta after the 13 October deadline.

By September, Alberta was close to Ontario in the share of search demand attributed to onshore brands and further behind in their share of projected revenue.

What the Figures Show About the Alberta iGaming Market

Two full months after Alberta began licensing private operators, onshore brands held more than two-thirds of search demand in the province, up from about an eighth in June. That share is close to Ontario’s, because most of June’s offshore leaders were licensed and kept their places. The government’s PlayAlberta finished September on top. In CEB, Alberta stayed further behind Ontario, with offshore brands accounting for most of the provincial projected revenue total.

About Blask

Blask is an AI-powered platform for iGaming and gambling market analytics. The company turns fragmented open-source signals into real-time insight on brand visibility, player demand, and baseline revenue metrics, helping teams move first, spend smarter, and reduce risk across global markets.