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Using KPIs in online gambling is crucial for operators as they allow tracking the main metrics from a large amount of data. These decision-making tools are suitable for player behaviour, acquisition, payments, revenue, retention, profitability, and risk. We at Ace Alliance made sure to cover and explain the most important KPIs in this extensive article.
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In Q1 2026, two iGaming campaigns ran on the same platform. Both targeted the same vertical during the same three months. One paid about $8 per install, the other cut costs to $0.25. Both met KPIs. Neither strategy worked in the other's market.
This gap is not an anomaly; it is a clear indicator. The iGaming campaign strategies effective in Tier-1 Europe and Southeast Asia are fundamentally different. Each is based on distinct logic, tailored to unique user behaviours, and evaluated using different economic models.
This report examines both Q1 2026 campaigns, compares their strategic approaches, and provides a practical framework to help iGaming operators allocate budgets effectively in H2 2026.
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The second half of 2026 comes with numerous iGaming events that draw a lot of attention among gambling companies. But choosing the best iGaming conference session strongly depends on their business goals and interests.
This June-December events calendar is very important, as it overlaps Q4 campaign planning and late-year partnership building. It can also interfere with budget planning and product launches, as well as with regional market expansion. Use this guide to determine which of the best iGaming conferences 2026 meet your goals.
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While reviewing the SlotCatalog database, a few patterns around mythology slots kept standing out, so we decided to dig deeper. Three findings shaped this report. First, Egyptian, Greek, and Norse mythology slots now account for roughly 7% of the global SlotCatalog database: 3,396 titles, or about one in every fourteen slot games. Second, among the studios most committed to these themes, mythology represents 10–13% of their portfolios on average, rising to 16–18% at the top end. Third, the category is still expanding, not contracting. April 2026 set an all-time high with 65 mythology slot releases in a single month. Beneath […]
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People look at net gaming revenue as a simple formula, but in reality, this number shows the true profitability of an online casino brand. Some might confuse NGR with GGR, and although both of these metrics are indicators of how profitable gambling operators are, there’s a key difference between them. The Ace Alliance team is here to help you distinguish between them and find out more about what net gaming revenue represents.
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Poker games are quite popular in online casinos. Although they’re games of chance, they still require good knowledge and a strategic approach. The sheer challenge is why players are fond of this particular variant. Of course, casinos offer it because poker can attract players to their platforms. The more you deposit and play, the more profit the casino makes. But the big question here is, how do casinos make money on poker specifically?
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Let’s be honest, running a successful online casino business already comes with a lot on your plate. Between integrating new games, monitoring player activity, balancing promotions, and guaranteeing compliance, it’s simple to miss some of the effective instruments already waiting right there in your aggregation platform. At Groove, we’ve seen it time and time again: operators who just scratch the surface and miss out on easy wins. So, whether you’re already using aggregation services or evaluating the transition, it’s important to understand the strategic advantages it offers in order to fully receive its benefits. From streamlining operations and boosting player […]
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Understanding what a social casino is requires players to make a clear distinction between it and sweepstakes or traditional real-money casinos. Social casinos operate in an interesting space between casual gaming, casino-style entertainment, and a monetised digital engagement environment. This article will break down what social casinos are, how they operate, and the key differences between sweepstakes and traditional online casinos.
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Seasonal slots take centre stage in this report, examining how Easter overtook St Patrick’s Day in both new releases and operator visibility. Built for operators, product teams, and content strategists, this analysis breaks down saturation levels, provider behaviour, and performance metrics, showing how timing, catalogue size, and differentiation now shape seasonal slot success in 2025.
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The online casino industry has experienced incredible growth over the past decade. Statistics showed that the global revenue of these platforms has more than doubled. In 2025 alone, the annual revenue was over $100 billion. Online casinos are becoming a driving factor for gambling profitability, and that's why the interest on how to start an online casino is now greater than ever.
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