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Examining competitors’ affiliate programs that offer similar products to your company can help you and your affiliate grow exponentially. This approach can also lead to a better audience understanding and discovering finer offers. Want to learn how to find competitors’ affiliate publishers? Using our thorough guide will help you do that in 9 simple steps before you continue building a better partner program.
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Blask and Ace Alliance’s latest report looks at what ten years of World Cup data shows about iGaming demand across Latin America.
The analysis tracks how betting interest changed across previous World Cup cycles, which markets recorded the strongest uplift, and which operators now hold the strongest positions ahead of the 2026 tournament.
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World Cup 2026 is the largest edition of the tournament to date: 48 teams, 104 matches and 39 days of fixtures. For European operators, affiliates and suppliers, this creates one of the clearest test cases for World Cup 2026 iGaming demand across regulated markets.
Five of Europe’s major iGaming markets will have national-team representation at the tournament, with the UK market represented through England and Scotland, alongside Germany, France, Spain and the Netherlands. Italy has missed out for the third consecutive World Cup. For an industry that treats the tournament as one of the biggest acquisition events on the calendar, that is a meaningful gap in the European demand pool.
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House edge in iGaming is one of the most important mechanics that can shape the player's expectations, gambling profitability, and game format. You can find it in every casino game as well as in sports betting slips. Understanding house edge is crucial for operators as it can help them establish and maintain a profitable brand.
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The provably fair system is currently one of the most trustworthy indicators of a safe and fair gaming environment at an online casino. Thanks to provably fair gaming, players can make sure that a certain online gambling site enforces fair play and that everyone who plays the featured games has equal chances of winning. This article will focus on how provably fair algorithms work, how they differ from RNGs and how the concept is good for both the players and the industry.
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Blask analysed Index data for every nation that played in the 2018 and 2022 FIFA World Cups. The numbers point to a clear gap between football performance and iGaming demand. Brazil entered the 2022 World Cup with a Blask Index of 181M. Croatia entered with 5.9M. Brazil left in the quarter-finals. Croatia knocked them out on penalties.
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Every online casino business model needs benchmarks to measure its progress, and Gross Gaming Revenue is the key metric for doing so. This is a performance indicator that plays a pivotal role in the lifecycle of a casino: from licence applications to tax reports and helps them track real growth. This guide will break down how GGR works, its place in the gaming world and the key differences with Net Gaming Revenue.
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Every reasonable gambling operator uses casino SEO as a way to compete not only with other gaming sites but also with comparison platforms, affiliates, review pages, and publishers. It relies on well-known SEO foundations, but it applies them in a more regulated and competitive environment that depends on trust. This guide can help you set up your casino SEO strategy, as we made sure to cover keywords, links, content, technical SEO, trust, compliance, and measurement.
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Using KPIs in online gambling is crucial for operators as they allow tracking the main metrics from a large amount of data. These decision-making tools are suitable for player behaviour, acquisition, payments, revenue, retention, profitability, and risk. We at Ace Alliance made sure to cover and explain the most important KPIs in this extensive article.
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In Q1 2026, two iGaming campaigns ran on the same platform. Both targeted the same vertical during the same three months. One paid about $8 per install, the other cut costs to $0.25. Both met KPIs. Neither strategy worked in the other's market.
This gap is not an anomaly; it is a clear indicator. The iGaming campaign strategies effective in Tier-1 Europe and Southeast Asia are fundamentally different. Each is based on distinct logic, tailored to unique user behaviours, and evaluated using different economic models.
This report examines both Q1 2026 campaigns, compares their strategic approaches, and provides a practical framework to help iGaming operators allocate budgets effectively in H2 2026.
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