Interviews

Stefan Muehlbauer has been an affiliate marketing expert since 2010, specializing in building affiliate programs and recruitment across all verticals. Through Affpal HR and Affjobs.com, his team connects top-performing industry talents with hiring companies around the globe, leveraging deep industry insight and a strong global talent network.

Our Managing Director at Ace Alliance, Faruk Aydin, sat down with Igor Samtsevich, Chief Product Officer at Belatra Games, to explore how the company evolved from land-based roots into a modern online powerhouse. This interview covers product strategy, innovation, and what’s next for Belatra.

With over 15 years of experience in digital and affiliate marketing, Mike Waizman, CMO at NGM Game, has led global strategies for brands like LG, Nokia, Yandex, and Kaspersky Lab. Known for merging creativity with performance, he brings a product marketing mindset and a deep passion for brand growth in the iGaming industry.

In our conversation, Mike doesn’t just talk about features or releases—he talks about philosophy. From NGM Game’s adaptive RTP innovation to its meme-inspired hit, his focus is on emotion, honesty, and storytelling. He challenges the industry’s reliance on “cheap triggers", questions AI’s creative limits, and makes a strong case for marketing with purpose. For Mike, 2026 won’t belong to the biggest spenders—it'll belong to the best storytellers.

Lee-Ann Johnstone, Founder of Affiverse, spoke with Magda Klimko-Aydin to discuss what makes an exceptional affiliate manager. With over two decades in the industry, Lee-Ann shared her insights on the key skills, challenges, and mindset that define great affiliate partnerships.

Dmitry Arabuli, CEO of Tonybet, has built the brand into a trusted name in the iGaming industry. With nearly 15 years of experience, Tonybet has gained a reputation for transparency, reliability, and commitment to compliance. In this exclusive interview, Dmitry shares insights into the competitive iGaming landscape, the company's dedication to responsible gambling, and how Tonybet differentiates itself through innovation and market expansion.

William J. Pascrell, III, more commonly known as BP3, is a lobbyist with PPAG–Princeton Public Affairs Group. In an exclusive interview with Magda Klimko-Aydin, Bill explains the key drivers behind the rapid growth of iGaming in the US, the challenges operators face entering the market, and his vision for responsible gaming.

Karolina Pelc—founder, investor, mentor, author, and speaker at HerPlay—has built her career across casinos, corporations, and startups. In her conversation with Magda Klimko-Aydin, she shared what it takes to build a company ready for acquisition, how she redefined success after selling BeyondPlay, and why HerPlay is more than a book; it's a movement about mindset, reinvention, and owning your story.

Desislava Zaharieva, CEO of Vegas Legends, shares her insights on how she’s shaped the company’s leadership approach, emphasising trust, empowerment, and the importance of building a team that thrives on ownership. In this interview, we explore the values that make Vegas Legends stand out in a competitive industry and how Desislava’s leadership philosophy is fostering an environment where people truly come first.