Groove’s offer combines game distribution with the people and tools needed to manage content after launch. Partnership managers source studios for each market, a dedicated promotions team arranges supplier campaigns and deals, and the back office gives operators visibility into their games, brands and performance.
Founded: 2016, with 10 years in game aggregation as of 2026.
Game library: Groove reports 20,000+ titles from 200+ studios.
New content: 100+ new games each month, with new studios joining the network monthly.
Game types: Slots, live casino, table games, crash and instant games, and jackpots.
Business models: Real-money, social and sweepstakes casinos.
Sweepstakes catalogue: 4,000+ games from 60+ providers, built for Gold Coin and Sweeps Coin play.
Coverage: 60+ regions and 200+ fiat and cryptocurrency options.
Integration: One API, with most partners going live in under four weeks, depending on customisation.
Commercials and support: A tailored proposal, a dedicated account manager and 24/7 technical support.
Groove has developed its aggregation business since 2016, expanding its network to include global suppliers, emerging independent studios and specialists in crash and instant games. Its operating history and ongoing studio relationships are central to its content partnership model.
Groove’s main proposition is the combination of market-specific studio selection, promotional support and control over content. Its teams work with operators beyond the initial integration, helping them keep their lobbies current and plan campaigns aimed at improving revenue.
Groove organises its offer around four connected areas: game aggregation, promotions and tournaments, sweepstakes content, and the operator back office. For teams comparing casino software providers, these products cover the sourcing, delivery, promotion and management of casino content.
The Groove game aggregation API connects operators to more than 20,000 titles from over 200 studios. The portfolio covers slots, live casino, table games, crash and instant games, and jackpots.
Content is configured by brand and jurisdiction, while new games and studio integrations expand the available selection each month. Operators can manage content through the accompanying back office, connecting distribution with game information, reporting and lobby controls.
Groove provides free-round bonuses, tournaments with leaderboards, jackpots, limited-time events and studio campaigns. Operators can set up, schedule and track activity across providers through the shared integration, without building a separate connection to each studio’s promotional tools.
The dedicated promotions team works alongside these features, helping operators source supplier campaigns and deals and select activity intended to support revenue growth. The offer combines campaign planning, studio relationships and promotional execution.
Groove’s sweepstakes offering includes a dedicated catalogue of more than 4,000 games from over 60 providers. It covers slots, live and table games, crash, instant-win and fish games, with content built for Gold Coin and Sweeps Coin mechanics.
The catalogue also supports tournaments and leaderboards. Groove positions it for operators targeting the US, Latin America and other emerging sweepstakes markets, with the appropriate content and market availability discussed during onboarding.
Groove’s back office gives operators one place to view and manage content across their games, markets and brands. It combines game information, release roadmaps, availability, performance reports, session history and financial data.
Teams can also configure lobbies, manage content settings and oversee promotional activity. The practical benefit is access to this information within one environment, reducing the need to request separate game details and reports from individual studios.
Groove reports coverage across more than 60 regions and support for over 200 fiat and cryptocurrency options. Its partnership managers work with operators to select content suited to their target markets, with availability confirmed by jurisdiction during onboarding.
Groove prepares a tailored commercial proposal after reviewing the operator’s markets, licence, business model and content requirements. The agreement covers the selected content, modules and partnership terms.
The initial scope can address:
Game content: Required studios, game formats, brands and target markets.
Promotional tools: Free rounds, tournaments, jackpots and studio campaign requirements.
Casino model: Real-money aggregation or a dedicated social and sweepstakes content setup.
Integration: API configuration, required customisation and onboarding support.
Operators should use the written proposal to establish the applicable pricing, included services and partnership responsibilities. The commercial arrangement is agreed for the individual project.
Groove’s back office connects detailed game information with reporting, promotional management and controls across brands and jurisdictions. It gives content and operational teams a shared view of what is available, what is live and how it is performing.
Operators can review return to player (RTP), slot volatility, bet limits, categories, features and studio release roadmaps. These details help teams select games for their lobbies and plan updates around upcoming releases.
Market-availability information also shows which games are live, available or restricted in each jurisdiction. Combined with the release roadmaps, this supports ongoing portfolio planning as new content joins the network.
Performance reports can be viewed by brand, game and provider, alongside session history, financial data and exports. This gives teams a basis for reviewing content performance alongside wider iGaming KPIs.
Promotional management within the back office also allows operators to set up, schedule and track free rounds, tournaments and campaigns. This brings content oversight and promotional activity into the same working environment.
Groove supports settings, lobbies and content management across multiple brands and markets from one account. Teams can maintain different game selections while reviewing performance through the shared back office.
Groove also describes tools for tracking game releases by region, checking license validity and supporting responsible-gaming and AML workflows. Their role within the operator’s wider systems can be reviewed during technical scoping.
Time Needed:
05:00
Device Required:
PC, Mobile, iPad
Groove’s partnerships team learns about your markets, licence, business model and the content you need. The introductory call helps define the project’s scope, including your preferred studios and game formats, so the team can discuss a suitable content offering for your casino.
Groove prepares a tailored commercial proposal covering the content, modules and terms for your project. You review the offer with the team and agree on the scope of the partnership, giving both sides a clear basis for the technical integration that follows.
Your developers connect to the Groove API with full documentation and support from a dedicated integration specialist. Content and settings are configured per brand and jurisdiction, bringing the agreed game portfolio into your casino setup and preparing the integration for joint testing.
You and Groove carry out joint testing in staging before launch. After go-live, your dedicated account manager continues to support new releases, promotions and performance reviews, helping your team keep the game portfolio current and plan content updates as the partnership develops.
Groove’s support model covers integration and the ongoing content partnership.
Groove is relevant to:
The strongest fit is a team looking for both content distribution and ongoing help with studio selection, campaigns and portfolio performance.
20,000+ games from 200+ studios through one API.
100+ new games each month, with ongoing studio additions.
Dedicated sweepstakes catalogue with 4,000+ games from 60+ providers.
A dedicated promotions team sourcing studio campaigns and deals.
Centralised content reporting, dedicated account management and 24/7 technical support. 
Pricing and partnership terms require an individual commercial proposal.
Launch content needs to be confirmed for each brand and jurisdiction.
Integration timing depends on the customisation required. Groove’s main strength is the combination of studio relationships, promotional support and visibility into content performance. Its partnership and promotions teams help operators select suppliers and campaigns, while the back office gives them the information needed to manage that activity across brands and markets.
Ask Groove to build a sample plan around your target market and priority studios. Include an initial game selection, upcoming releases and a supplier campaign using free rounds or a tournament. Then review how the back office displays the relevant game information and performance reports.
This makes the discussion specific to your business and shows how the partnership managers, promotions team and account manager can support the content strategy after launch.
Groove provides casino game aggregation through one API, promotional and tournament tools, a dedicated sweepstakes catalogue, and an operator back office. Its teams also support studio selection, supplier campaigns, new releases and ongoing performance reviews.
Groove says most partners go live in under four weeks, depending on customisation. Onboarding includes an introductory call, a commercial agreement, API integration with a dedicated specialist, configuration and joint testing in staging.
Yes. Groove offers more than 4,000 sweepstakes-ready games from over 60 providers. The catalogue supports Gold Coin and Sweeps Coin mechanics and includes slots, live and table games, crash, instant-win and fish games, alongside tournaments and leaderboards.
Yes. Operators can run free rounds, tournaments, jackpots and studio campaigns across providers through the shared integration. Groove’s dedicated promotions team helps source supplier campaigns and deals and plan activity intended to support revenue growth.
Groove reports coverage across more than 60 regions. Games can be enabled or disabled by brand and jurisdiction, and the team confirms content availability market by market during onboarding.
Groove prepares a tailored proposal covering the required content, modules and partnership terms. Operators can discuss their project with the partnerships team to establish the applicable pricing and scope.
