Founded in 2011, PropellerAds has grown into one of the most established multisource ad networks in performance marketing, serving 12,000+ active advertisers and 150,000+ publishers worldwide. The platform combines large-scale proprietary inventory with AI optimization tools, letting iGaming brands run discovery campaigns, retarget engaged users, and optimize toward deposits all from a single self-serve dashboard.
2011
195+ GEOs across Tier-1, Tier-2, and emerging markets
Multisource performance advertising for iGaming, apps, and lead-gen verticals
Full-funnel ad formats + AI-driven bidding (CPA Goal, SmartCPC)
1.5+ billion monthly audience across 195+ GEOs
5+ billion daily impressions across push formats; full breakdown below
ISO/IEC 27001 certified, IAB Europe member, anti-fraud monitoring across all formats
Dedicated iGaming account strategists for qualifying advertisers
Self-serve campaigns can go live within minutes of approval
PropellerAds is a performance orchestration platform that gives iGaming advertisers access to 2B+ users living outside the walled gardens — premium publishers, Telegram Mini Apps, push subscribers, and emerging social inventory that Google and Facebook simply can’t reach. With AI-driven campaign management, full-funnel inventory across five distinct traffic sources, and dedicated iGaming account strategists, the platform is built around a single principle: deliver measurable results (installs, registrations, deposits) from sources your competitors aren’t bidding on. The depth and diversity of this inventory lets iGaming partners scale a single winning offer across multiple sources without saturating any one channel—a common ceiling on single-format networks and a structural limit on walled-garden-only stacks:
| Format | Daily Impressions | Monthly Impressions |
|---|---|---|
| All Push (Classic Push + In-Page Push) | 5B | 130B–150B |
| In-Page Push | 4B | 120B |
| Classic Push | 1B | 30B |
| Onclick (Popunder) | 766M | 23B |
| Interactive Ads | 60M | 2B |
| Telegram Mini Apps (TMA) | 20M | 600M |
PropellerAds’ track record in performance advertising has been recognised by leading industry rankings and standards bodies.
OfferVault and AffLift Rankings: Featured among the Top Ad Networks of 2026 — voted by the performance marketing community.
ISO/IEC 27001 Certified: International security and data management standard, ensuring advertiser data is handled to compliance-grade requirements.
IAB Europe Member: Active participation in the body that sets standards for transparent digital advertising across the EU.
Industry Presence: Regular sponsor and speaker at iGB Affiliate, SiGMA, Affiliate World, MAC Affiliate Conference, and other major iGaming and performance marketing events.
Choosing PropellerAds means moving beyond the single-format “we have push, run it on push” model. It is one of the few networks where iGaming advertisers get true funnel-stage support. From cold reach down to deposit optimization, under one roof.
iGaming partners are paired with senior account strategists who specialize in casino, sportsbook, and gaming app campaigns. These specialists work directly with partners on KPI calibration, whitelist building, and scaling decisions.
A single partner covers every funnel stage: On-click and Pop traffic for discovery, In-Page Push for re-engagement, Push Notifications for repeat touchpoints and high-impact placements. This eliminates the need to stitch multiple networks together to cover a complete iGaming user journey.
PropellerAds combines automation and manual control through two complementary bidding engines. CPA Goal uses machine learning to find converting zones and stabilize early-stage campaigns. SmartCPC gives experienced media buyers granular control over bids, sources, and segmentation. Most successful iGaming campaigns on the platform use both CPA Goal to identify winners and Smart CPC to scale them.
In a recent 3-month campaign for an iGaming app partner, PropellerAds delivered 97,674 installs, 21,134 registrations, and 12,701 first-time deposits while keeping costs within target funnel KPIs (Install ~$8 / Registration $15–25 / FTD $45–55). The case demonstrated how a structured combination of bidding models, gradual format expansion, and disciplined zone-level optimization translates directly into deposit-stage results—supported by multi-deposit event tracking that automates funnel optimization and makes the full player progression transparent and measurable.
iGaming brands operate under tight regulatory and quality requirements. PropellerAds combines IAB-aligned standards, ISO-certified data handling, and a proprietary anti-fraud layer that filters bot traffic, invalid clicks, and low-quality sources before they hit advertiser budgets.
We reach 2 billion online users beyond search and classic social. Traditional traffic sources and social networks are crowded. Your competitors bid for the same audience. We provide access to inventory outside their reach — premium websites, social platforms, and DSP audiences.
PropellerAds is the right partner for iGaming operators and performance teams that want a full-funnel acquisition stack under one contract, not a fragmented patchwork of networks. The platform is specifically suited to:
iGaming operators running casino, sportsbook, and crash-game brands seeking installs, registrations, and FTDs at scale.
Mobile app advertisers promoting gaming and iGaming apps through app store install campaigns.
Performance affiliates and media buying teams running iGaming offers across CPA, SmartCPC, and hybrid models.
The onboarding path is structured into four phases to ensure campaigns hit target KPIs from launch:
Time Needed:
00:10
Device Required:
PC, Smartphone
Sign up, fund your account ($100 minimum for cards, $1,000 for wire), and pass a brief KYC check for iGaming verticals.
Work with your dedicated account strategist to define funnel-stage KPIs (Install, Registration, FTD, Retention) and the corresponding bidding strategy.
Launch with a single format (typically Onclick or Push) under CPA Goal. Allow at least 2 days for the algorithm to learn before applying first optimization layers.
Once whitelists mature (typically 2–4 weeks), switch high-performing zones to SmartCPC for manual control, then gradually add new formats (In-Page Push, Telegram Mini Apps, Interactive Ads) to broaden reach.
PropellerAds works best when treated as a full-funnel acquisition partner, not just another traffic source.
I would not judge PropellerAds on inventory size alone. In 2026, the stronger question is whether that inventory opens up audiences outside the usual Google and Meta auctions and whether the platform helps teams manage spend across sources instead of pushing one traffic format.
That is where PropellerAds makes a stronger case. Its mix of push, in-page push, onclick, Telegram Mini Apps, interactive ads, and premium web traffic gives operators more room to test and scale beyond crowded walled-garden channels. Add NIKO’s cross-source budget allocation and dedicated iGaming strategists, and it becomes a more structured option for brands dealing with rising Tier-1 CPMs and tougher acquisition costs.
PropellerAds operates as a performance orchestration layer rather than a single-format network—backed by 15 years of performance advertising expertise since 2011. iGaming advertisers get access to five traffic sources outside the walled gardens (social feed, premium web, Telegram Mini Apps, push subscribers, and pop); AI-driven cross-source optimization via NIKO; and dedicated iGaming account strategists who’ve supported operators through multiple market cycles. Generic networks may match on volume in one channel, but few combine this breadth of inventory, depth of funnel-stage support, and institutional iGaming knowledge.
For most iGaming campaigns, the optimal sequence is starting with Onclick (Popunder) for discovery and testing, then layering in Push Notifications and In-Page Push for re-engagement and scaling. Telegram Mini Apps is an emerging strong fit for crypto-casino and sportsbook offers, and Interactive Ads adds incremental reach for retargeting flows.
Yes. The platform operates across 195+ GEOs, including all major Tier-1 markets. ISO/IEC 27001 certification and IAB Europe membership underpin compliance-grade data handling, and the in-house anti-fraud system filters invalid traffic before it reaches advertiser budgets.
CPA Goal is an automated, machine-learning-driven bidding model that optimizes toward your target conversion cost — ideal for fast testing and finding converting zones. SmartCPC gives you full manual control over bids and zone-level decisions, ideal for scaling proven winners. Most successful iGaming partners use both in sequence.
Yes. Qualifying iGaming advertisers are paired with a senior account strategist who specializes in iGaming products, sportsbook, and gaming app verticals. They support KPI calibration, whitelist building, and scaling decisions throughout the campaign lifecycle.
Minimum deposit is $100 for credit/debit cards (Visa, Mastercard, American Express, UnionPay) and $1,000 for wire transfers. Additional methods include PayPal, WebMoney, Skrill, and Alipay.
