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TrafficJunky

TrafficJunky is an advertising platform for leading adult sites and the wider Aylo network. It gives iGaming operators, affiliates, and media buyers access to adult-site inventory through a self-serve dashboard, with CPM pricing and real-time bidding. Advertisers can run video, native, display and popunder campaigns, use audience targeting and track conversions. A dedicated iGaming team supports qualifying advertisers with their campaign planning, measurement, and scaling across approved markets. Campaign eligibility depends on market and placement.
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TrafficJunky Overview

TrafficJunky is the official advertising platform for Pornhub, YouPorn, RedTube and the wider Aylo network of adult websites. Founded in 2008 and headquartered in Montreal, it lets media buyers select placements, set budgets and bids, and review campaign performance from one account.

For iGaming teams, the service combines traffic buying with conversion tracking and specialist account support. Campaigns can be assessed against registrations, first-time deposits, and other events configured by the advertiser.

  • Business Model: Advertising network and traffic source.

  • Founded: 2008.

  • Headquarters: Montreal, Canada.

  • Publisher Network: Pornhub, YouPorn, RedTube, and other Aylo network sites.

  • Global Reach: More than 125 countries.

  • Company-Reported Audience: More than 144 million daily visitors across the network.

  • Company-Reported Inventory: Approximately 4.6 billion ad impressions per day.

  • Pricing Model: CPM through real-time bidding.

  • Billing: Prepaid advertising account.

  • iGaming Support: Dedicated team for qualifying advertisers.

TrafficJunky Awards and Recognition

TrafficJunky lists the following award, event activity and media coverage:

  • AWSummit 2024: Best Traffic Source — Winner.
  • Planned Event Appearances: SiGMA Central Europe in Rome in 2026 and ICE Barcelona in 2027, according to the company.

Why Partner With TrafficJunky?

TrafficJunky combines access to adult-site audiences with targeting, conversion tracking and self-serve buying tools. For iGaming teams seeking traffic beyond search and social, its offering includes the following benefits.

Access to Adult Audiences at Scale

The Aylo network’s adult sites are intended for audiences aged 18 and over. TrafficJunky reports more than 144 million daily visitors and approximately 4.6 billion daily ad impressions across this network.

Ad Review for iGaming Campaigns

Gambling campaigns undergo ad review and must meet TrafficJunky’s advertising policies and the target market’s requirements. Advertisers can discuss eligible offers and placements with the team before launch.

Detailed Audience Targeting

Campaigns can be targeted by GEO, device, operating system, browser, carrier, language and time of day. Audience-interest segments and retargeting let advertisers test groups defined by their interests or previous activity.

Account Access and Early Campaign Insights

Advertisers can register without a separate account-approval wait. Verification and ad review still apply before launch. TrafficJunky estimates that Audience Segment Insights can identify engaged segments within around 48 hours of campaign activity.

Conversion Tracking for Deposits

TrafficJunky’s pixel, server-to-server postbacks and Google Tag Manager integrations let advertisers track registrations and deposits. These events help teams assess acquisition costs and optimise campaigns using conversion data.

CPM Buying With Budget Controls

Advertising is bought on a CPM basis through a real-time auction. Advertisers set bids, budgets and pacing in the self-serve dashboard and can adjust spending as campaign results become available.

Dedicated iGaming Support

Led by TrafficJunky’s Head of iGaming, the specialist team supports qualifying advertisers with KPI planning, tracking setup, placement whitelists and scaling decisions.

GEO Benchmarks Before Launch

Advertisers can request traffic volumes and CPM benchmarks for their target iGaming markets before committing a campaign budget. These figures help shape an initial test around the available inventory.

TrafficJunky Products & Services

TrafficJunky offers video, native, display and popunder advertising across its publisher network. Available placements vary by website, device, market and campaign eligibility.

  • Video: In-stream advertising, including pre-roll, and out-stream video. Banner CTA images can be added to in-stream campaigns.

  • Shorties: Vertical video advertising within the Pornhub mobile Shorties feed.

  • Native: Native Static and Native Rollover placements.

  • Display: Header, footer, underplayer, in-player, top-right square and Video A/B placements.

  • Interstitial: Standard and full-page interstitial placements.

  • Popunder: Campaigns that open a destination page behind the active browser window.

Who Should Work With TrafficJunky?

TrafficJunky serves iGaming operators, affiliate managers, affiliates and media buying teams that want to buy traffic across adult websites. The company lists online casino, sportsbook, sweepstakes and social casino among its iGaming verticals, and its specialist team also supports gaming-app campaigns. Acceptance depends on the specific offer, target market and advertising format.

The platform may suit:

  • iGaming Operators: Acquisition teams measuring registrations and first-time deposits.
  • Affiliate Managers: Teams evaluating traffic options for their programmes and media buyers.
  • Affiliates: Media buyers promoting approved casino and betting offers.
  • Agencies and Media Buying Teams: Advertisers managing several campaigns or markets.
  • Gaming-App Advertisers: Marketers measuring installs and subsequent user activity.

Other listed verticals include dating, adult entertainment, health and nutra, app installs, gaming, VPN and privacy services, and adult-product e-commerce. Campaign acceptance depends on the offer and applicable advertising policies.

TrafficJunky Targeting Options

Advertisers can narrow campaigns using location, device and audience criteria. TrafficJunky’s targeting options include:

Targeting Option Available Controls
Location Country and more detailed geographic targeting where available.
Device and Software Device, operating system and browser.
Carrier and Network Mobile carrier and internet service provider.
Language Browser language.
Scheduling Time of day.
Contextual Targeting Keywords and contextual interests.
Audiences Audience-interest segments and retargeting.

These controls let teams test a defined audience and review its results separately. For example, an advertiser can compare mobile activity in one market before expanding the campaign to other devices or locations.

TrafficJunky Country Coverage

TrafficJunky reports audiences in more than 125 countries. Campaign planning should account for the offer, available inventory and the requirements of each target market.

Market Availability
iGaming availability depends on the advertised product, publisher inventory and the rules applying to the target country or region.
Advertising Approval
Gambling campaigns are subject to ad review. Advertisers remain responsible for meeting the relevant requirements, including restrictions on age and location.
GEO-Level Benchmarks
The iGaming team can provide market-specific traffic volumes and CPM benchmarks on request.

Country-specific figures give advertisers a more useful basis for planning than network-wide totals alone.

TrafficJunky Pricing Model

TrafficJunky combines auction pricing with control over campaign budgets and automated bid optimisation. Advertisers can plan spending around their chosen markets, placements, and acquisition goals.

TrafficJunky CPM Auction Pricing

TrafficJunky sells advertising on a CPM basis, meaning advertisers pay per 1,000 impressions. Rates are determined through a real-time auction.

The price depends on the country, device, format, placement, targeting, and competition for the available inventory. Advertisers set their bids and budgets in the dashboard and can request market-specific benchmarks before launching.

TrafficJunky Target CPA Optimisation

The platform’s Bidder tool can use a target cost per acquisition to guide bid optimisation. Media buying remains on a CPM basis, so the conversion goal and the billing model serve different purposes.

TrafficJunky Payment Options

TrafficJunky’s listed funding methods include:

  • Wire transfer.
  • SEPA.
  • Cryptocurrency.
  • Paxum.
  • Apple Pay and Google Pay.
  • Local payment methods, including Pix in Brazil.

Availability depends on the account and country. Check the available currencies, processing times, fees and any payment verification requirements before funding a campaign.

TrafficJunky Minimum Deposit and Billing

TrafficJunky uses prepaid billing. Advertisers add funds to their account before campaigns run.

The listed minimums include $250 for cryptocurrency and $1,000 for wire transfer. Other methods have their own limits, which should be checked in the account or with the TrafficJunky team.

The deposit threshold is an account funding requirement. A campaign test also needs a budget suited to the selected market, format and conversion goal.

TrafficJunky Dashboard and Tools

The dashboard combines campaign reporting with conversion tracking, audience insights and automation tools. Advertisers can use these features to review delivery and assess the events recorded for each campaign.

Conversion Tracking

Track registrations, deposits and other campaign events through the TrafficJunky pixel, server-to-server postbacks or Google Tag Manager. Use conversion data to assess acquisition costs, and check that events are recorded and attributed correctly before increasing campaign spend.

Audience Insights and Retargeting

Review engagement across audience-interest segments and use retargeting options, including no-pixel retargeting. TrafficJunky estimates initial Audience Segment Insights can become available after around 48 hours of campaign activity, with scaling decisions guided by the traffic and conversion data collected.

Vesper AI Assistant

Vesper is TrafficJunky’s AI media buying assistant within the dashboard. It summarises campaign results, compares creative and source performance, and suggests adjustments. Review its summaries alongside the underlying reports to assess campaign activity and decide which changes to test.

Campaign Automation

Bidder, Autopilot and Rules support campaign automation. Bidder adjusts auction bids towards a target CPA, Autopilot manages ad rotation, and Rules lets advertisers define actions for sources that meet specified conditions. Use these tools alongside campaign reporting and conversion data.

How to Start Advertising With TrafficJunky

time Icon Time Needed: 05:00
Device Icon Device Required: PC or Mobile Phone
Smartphone displaying the TrafficJunky advertiser registration form.

Sign Up

Create a free TrafficJunky account. Verify your email to complete registration. There is no separate account-approval wait. Once registered, you can access the dashboard and begin preparing the settings for your first campaign.

TrafficJunky Add Funds screen with Paxum selected and crypto and wire transfer options.

Fund Your Account

Complete identity and payment verification, then fund your account by wire, SEPA, crypto, Paxum, Apple Pay, Google Pay or local options such as Pix in Brazil. Payment availability and limits vary by account and country.

Laptop displaying TrafficJunky’s Bidder and Autopilot campaign optimisation tools.

Set Up Tracking

Add the TrafficJunky pixel, an S2S postback from a compatible tracker, or Google Tag Manager. Configure registrations, first-time deposits and other conversion events, then test that they are recorded and attributed correctly before launch.

TrafficJunky campaign setup screen with GEO, keyword and retargeting options.

Build Your Campaign

Choose your GEOs, ad formats, audience segments and other targeting settings. Upload the required creatives, then set your bids, budget and pacing in the dashboard. Check the campaign settings before submitting ads for review.

TrafficJunky analytics dashboard showing advertising performance charts and statistics.

Launch, Learn and Scale

Submit ads for review and launch once approved. TrafficJunky estimates initial Audience Segment Insights can appear within around 48 hours of campaign activity. Use conversion results to guide campaign adjustments and changes in spend.

TrafficJunky’s iGaming team can also set up your first iGaming campaign for free.

TrafficJunky Advertiser Support

Qualifying iGaming advertisers receive dedicated support from the team led by Rodrigo, TrafficJunky’s Head of iGaming. The team specialises in casino, sportsbook and gaming-app campaigns and works directly with advertisers throughout the campaign lifecycle.

Support includes:

  • KPI calibration and conversion goals.
  • Conversion tracking setup.
  • Placement selection and whitelist building.
  • Campaign reviews and scaling decisions.

The team also provides GEO-level traffic volumes and CPM benchmarks on request, alongside free setup for a first iGaming campaign. Contact TrafficJunky to discuss eligibility and support for your target markets.

TrafficJunky Contact Details

Get GEO benchmarks and free campaign setup for your first iGaming campaign.

TrafficJunky Conclusion

TrafficJunky combines access to adult-site advertising inventory with campaign controls, conversion tracking and specialist iGaming support. It offers casino and sportsbook teams another channel to assess alongside their existing acquisition activity.

A useful first discussion starts with the offer, target countries and conversion goal. Those details help establish the available inventory, likely auction costs and support needed for an initial test.

Ace Alliance Editor’s Tip on TrafficJunky

TrafficJunky gives iGaming teams access to adult-site inventory through a self-serve advertising platform. Partners comparing traffic sources can also browse the Ace Alliance iGaming directory for other network profiles.

Ace Alliance Editor’s Tip on TrafficJunky

Start With a Measurable Campaign Test

I’d consider TrafficJunky for iGaming teams seeking adult-site audiences at scale after reaching the limits of their Google and Meta campaigns. Start with one approved market and track first-time deposits from day one. Use GEO benchmarks to plan the test, then assess acquisition costs and subsequent player activity before increasing spend.

Darko Ilievski
Darko Ilievski
Editor on Ace Alliance

TrafficJunky FAQs

Can I Run Gambling Ads on TrafficJunky?

TrafficJunky accepts iGaming campaigns subject to its advertising policies, ad review, and the rules of the target market. Advertisers should confirm that their offer and chosen placements are eligible before launch.

How Quickly Can I Launch a TrafficJunky Campaign?

TrafficJunky offers self-serve registration without a separate account-approval wait. Funding requires the relevant verification, and ads must pass review before going live. Launch timing depends on completing those steps.

Which TrafficJunky Formats Should I Test for iGaming?

TrafficJunky highlights pre-roll and popunder in its iGaming brief, with native and header placements suggested for retargeting. Availability depends on the offer, market and placement rules. Choose an initial test around the available creatives and conversion goal, then compare results using current GEO and placement benchmarks.

How Can I Track Deposits on TrafficJunky?

Use TrafficJunky’s pixel, an S2S postback, or Google Tag Manager to record the deposit event. Test the implementation before launch and confirm which event the campaign uses for reporting and optimisation.

What Is the Minimum Deposit at TrafficJunky?

Listed minimums include $250 for cryptocurrency and $1,000 for wire transfer. Check the current threshold for your chosen funding method and account before transferring funds. The iGaming team can also suggest a test plan for your target GEOs.