Financial barriers can delay diagnosis and prevent children with cancer in Kenya from completing treatment. Through United for Impact, 1spin4win is bringing iGaming companies together to help Gertrude’s Children’s Hospital Foundation fund diagnosis, treatment and family support. In this interview, Natali Miankouskaya explains why the initiative was launched and how companies can participate, while Concepter Muoti discusses the challenges families face and how donations support the full treatment journey.
Magda Klimko-Aydin :
To begin, could you tell us what United for Impact is, why 1spin4win launched the initiative, and what it aims to achieve?
Natali Miankouskaya :
United for Impact is a charity initiative designed to improve access to specialised healthcare for children in Kenya with cancer and CNS-related conditions. Financial barriers often prevent vulnerable families from seeking professional care at an early stage. This contributes to late diagnosis and treatment abandonment, leaving the childhood cancer survival rate in Kenya at around 20%, compared with over 80% in many developed countries.
Through this campaign, 1spin4win aims to help close this gap. We bring together the global iGaming community to raise funds covering the costs of diagnosis, treatment, transport, and other essential aid for children and their families nationwide.
As part of United for Impact, we are supporting Gertrude’s Children’s Hospital Foundation, the charitable arm of one of Kenya’s leading paediatric hospitals. Each year, the organisation serves more than 400,000 patients through a network of 18 medical centres.
What is important to emphasise is that, for 1spin4win, this initiative goes beyond a one-off campaign. Through United for Impact, we want to promote a more responsible and sustainable approach to business. We believe the iGaming community has the power to create positive change beyond the industry, and that this influence should be used to help those who need it most.
So far, Affilka, Focus Gaming News, BGaming, and EvenBet Gaming have joined the campaign as supporting partners, and we are grateful for their donations and commitment to the cause.
Magda Klimko-Aydin :
Many companies want to support charitable causes but face the same questions: how do they choose a reliable foundation, verify its work, understand where the money goes, and ensure the process is properly controlled? How did 1spin4win address these challenges, and why did you choose Gertrude’s Children’s Hospital Foundation as your partner?
Natali Miankouskaya :
It was quite challenging to choose the right foundation. What mattered most to us was finding an established and trusted organisation with a clear mission, visible impact, and transparent processes. We needed to understand how the foundation worked, how donations were managed, and how the funds raised through United for Impact would directly support children and their families.
When we came across Gertrude’s Children’s Hospital Foundation, it stood out immediately. We could clearly see the work it was doing, and it was already well known and trusted locally.
However, 1spin4win was not the only side carrying out checks. It was equally important for Gertrude’s Children’s Hospital Foundation to work with an established and proven company, too. As a result, the process involved not only our marketing team but also 1spin4win’s legal department.
Magda Klimko-Aydin :
Why is 1spin4win inviting the wider iGaming community to join the initiative, and what does a company need to do to become a supporting partner?
Natali Miankouskaya :
At 1spin4win, we believe collective action can create a much greater impact than one company working alone. Financial contributions are important, but partners can also support the initiative by highlighting the situation in Kenyan paediatric healthcare and sharing the campaign across their business networks.
We have already completed the most time-consuming part: selecting and verifying the foundation, coordinating the process, and ensuring transparency. This allows other companies to join with confidence. Those ready to support 1spin4win’s initiative can explore participation opportunities and contact us through the United for Impact page: https://www.1spin4win.com/united-for-impact.
Magda Klimko-Aydin :
What are the main barriers preventing international companies from supporting paediatric healthcare initiatives in Kenya?
Concepter Muoti :
Often it isn’t reluctance — it’s distance and unfamiliarity. International companies want to know exactly where their money goes, and cross-border giving can feel opaque without a trusted local partner on the ground. Many also assume paediatric cancer care in Africa is a government-covered service, when in reality, families frequently pay out of pocket for diagnostics, treatment, and travel. There’s also a visibility gap: childhood cancer in Kenya rarely makes international headlines, so it competes poorly against more visible global causes for corporate CSR budgets. And practical barriers — currency risk, compliance checks, uncertainty about impact reporting — can make a company hesitate even when the will to help is genuinely there. Our job is to close that gap in trust and information.
Magda Klimko-Aydin :
What types of care and support can donor contributions help provide to children and their families?
Concepter Muoti :
Contributions fund the full journey, not just treatment. That includes diagnosis — imaging, lab tests, biopsies that catch cancer early, when it’s most treatable. It funds chemotherapy, surgery, and access to specialist care that children wouldn’t otherwise receive. Just as importantly, it supports what happens around treatment: psychosocial counselling for children and parents facing a frightening diagnosis, transport and accommodation for families who travel from rural counties, nutritional support during treatment, and training for nurses and clinicians so specialist care isn’t limited to one facility. Every shilling is really funding a family’s ability to stay by their child’s side through treatment — without being pushed into poverty to do it.
Magda Klimko-Aydin :
How does the Foundation ensure that every donation reaches the children and families who need it most?
Concepter Muoti :
We work hand-in-hand with Gertrude’s clinical and community health promoters, who identify families based on medical need and financial hardship — not who ask loudest or first. Every case is tracked individually through our Kenya Childhood Cancer Program, so funds are allocated to specific children’s treatment plans rather than pooled without oversight. We publish impact reports for our partners and sponsors showing funds raised against outcomes achieved, and our finances are independently audited annually. Donors sponsoring a specific initiative — like this partnership — receive a direct account of what their contribution funded. Accountability isn’t an afterthought for us; it’s what lets us ask companies to trust us with their support in the first place.
United for Impact provides the iGaming community with a transparent route to support childhood cancer care in Kenya. Contributions can help fund more than medical treatment alone, covering diagnosis, specialist care, transport, accommodation, nutrition, and psychosocial support for children and their families.
We would like to thank Natali Miankouskaya and Concepter Muoti for explaining how the initiative was established, the challenges it aims to address, and the safeguards used to ensure donor contributions create measurable support.
For more conversations with leaders and specialists from across the sector, explore the latest Ace Alliance interviews.
