Ace Alliance, part of Revpanda Group, has acquired Affiverse Media, one of the most recognised independent publications in affiliate and performance marketing. The move marks a significant step in Ace Alliance’s expansion and strengthens Revpanda Group’s broader ambition to serve both affiliate marketing and iGaming professionals with trusted content.
Founded in 2021, Affiverse has grown into a global resource for affiliate marketers, combining editorial coverage, education, and events. The platform reaches more than 25,000 subscribers, attracts approximately 65,000 monthly visitors to affiversemedia.com, and has generated nearly one million downloads of The Affiliate Marketing Podcast. Its reputation for practical insight and community‑driven content has made it a go-to publication for affiliates, program managers, networks, and agencies worldwide.
A Strategic Addition to Ace Alliance’s Media Portfolio
The acquisition brings Affiverse under the Ace Alliance umbrella, adding a respected editorial brand to a company already known for producing high‑quality industry events and media products. Ace Alliance operates across multiple verticals, not only iGaming, and has built a reputation for creating spaces where professionals can connect, learn, and exchange insights. Integrating Affiverse strengthens this multi‑vertical approach and expands the company’s reach within the affiliate marketing sector.
Faruk Aydin, Managing Director of Ace Alliance, said:
I’ve personally been a fan of Affiverse for years, it’s been my go‑to source for keeping the pulse of the affiliate industry. At Ace Alliance, our ambition is to become the definitive community for affiliate marketing professionals, and Affiverse Media is the perfect platform for that vision. By combining their trusted editorial voice with Revpanda Group’s publishing network, we’re going to take this platform to larger audiences and different verticals in affiliate marketing.
Founder Perspective
Founder and CEO Lee‑Ann Johnstone will continue to contribute to the publication as host of The Affiliate Marketing Podcast and as an industry voice.
Reflecting on the transition, Lee-Ann Johnstone said:
When I started in the industry, I always wanted to have a definitive “go‑to” resource to read and learn from. We built that space in Affiversemedia.com for our community. This acquisition will now help the entire affiliate community as the new leadership team has the resources and expertise along with a deep understanding of the values and the integrity we’ve built in the Affiverse brand.
Revpanda Group’s Broader Vision
The acquisition aligns with Revpanda Group’s long‑term strategy to expand its presence across affiliate marketing, iGaming, and other digital verticals. Revpanda aims to strengthen how trusted industry content is produced, distributed, and discovered.
Emre Goktas, Founder and CEO of Revpanda Group, commented:
Affiverse is a strong, respected brand with a loyal global audience. Bringing it into Revpanda Group supports our wider vision to build a trusted network of publications serving both affiliate marketing and iGaming professionals. These industries rely on credible insights, and we see a clear opportunity to raise the standard of how this content is delivered.
Looking Ahead
The administrative transition will take place over the coming weeks, with further updates to follow as the new leadership team finalises the next phase of Affiverse’s editorial and commercial roadmap. The focus remains on strengthening the publication’s reach, expanding its global footprint, and delivering even greater value to its professional audience.