Barcelona, July 2026 – Alea returned from iGB Live with growing interest in Alea Jackpot, as the company spent two days meeting with operators, providers and industry partners while showcasing the latest developments across its platform.
Among the products drawing the most attention was Alea Jackpot, the company’s agnostic jackpot solution, which continues to gain traction following its launch earlier this year. Over the past few months, the team has continued refining the product while working closely with operators to develop new features and adapt it to different business models and promotional strategies.
Those discussions continued throughout iGB Live, with operators exploring how the solution could be tailored to different markets and player experiences.
During the exhibition, Alexandre Tomic, Founder of Alea, took part in a series of interviews with international gaming media, discussing the evolution of aggregation, the rapid growth of the sweepstakes vertical and the company’s long-term product strategy. Alongside the media interviews, Alea’s commercial, partnership and account management teams met with existing clients while connecting with new operators.
Alexandre Tomic, Founder of Alea, said:
The conversations around Alea Jackpot have been very encouraging. We’re still taking a gradual approach because we’re refining the different business models operators are asking for. But the level of interest we’ve seen confirms there was a real demand for this.
Sweepstakes remained another major focus throughout the exhibition, with operators and game providers continuing to explore opportunities within one of the industry’s fastest-growing verticals. The conversations reflected what Alea has been seeing across its platform, where monthly GGR from the sweepstakes vertical has grown from around €1 million to €15 million in just over a year, making it one of the company’s fastest-growing business segments. The data also points to a clear shift in player behaviour, with newer game releases increasingly outperforming established titles as players look for fresh content.
Away from the exhibition floor, Alea once again welcomed clients, providers and industry peers to its private networking evening at Tower Bridge. Returning for a second consecutive year, the event offered guests the opportunity to continue conversations in one of London’s most iconic settings. The evening has become an opportunity to bring together many of the partners and conversations that begin during the exhibition, extending the event beyond the show floor in a more informal setting.
Märit von Stedingk, Head of PR & Communications at Alea, said:
Tower Bridge has become part of our London tradition. It’s an iconic place, but more importantly, it’s somewhere people can slow down, enjoy the evening and continue the conversations that started during the day. The exhibition is where those conversations begin, but evenings like these are where they close.
With iGB Live now complete, Alea turns its attention to a busy second half of 2026. Alexandre Tomic and Karolis Dula will next represent the company at ACE Alliance Riga in August. The team will then return to the exhibition floor at SBC Summit Lisbon with one of its largest event presences of the year, before continuing to G2E Las Vegas in September as Alea continues expanding its global partnerships and showcasing its latest innovations.
About Alea:
Alea is a leading iGaming aggregator, offering a customisable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.
In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimise financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.
For more information, visit www.alea.com.