Alea Wrapped Up SBC Summit Lisbon with Speaking Sessions, Live Activations and an Employer of the Year Win

Sweepstakes was one of the subjects drawing considerable attention in Lisbon. It has also become an increasingly important part of Alea’s business, giving the company a substantial body of data on how the vertical is developing and how players are engaging with it.,

Alea brought that perspective to two sessions during the summit. In his keynote, “Beyond the Hype: What the Data Really Says About Sweepstakes,” Founder Alexandre Tomic drew on 28 months of activity across Alea’s systems, covering 2 million players, 56.6 million sessions, 3 billion bets and €3.8 billion in bet volume.

The data allowed Alea to move beyond some of the assumptions surrounding sweepstakes and focus instead on what it is seeing in practice, from player behaviour and betting activity to the way the vertical has evolved over the past two years.

Later that day, Tomic was joined by Anna Ghazaryan, Business Director at Alea, for “The Sweepstakes Phenomenon: The Data Reshaping Online Casino,” continuing the discussion around the findings and what they could mean for operators and game providers.

Alexandre Tomic, Founder of Alea, said:

Sweepstakes now represents around 17% of our GGR at Alea, so this is a market we have been following very closely. We have spent the past 28 months studying how it is evolving, and Lisbon was a good opportunity to bring that data into the wider industry discussion and challenge some of the assumptions around the vertical.

Alea’s participation on stage continued on 1 October, with Tomic joining “Copycat Culture: Branding Beyond Visual Identity,” while Jordi Sendra took part in “Brazil Unfiltered: What Leaders Actually Think.”

Away from the conference programme, Tomic welcomed several well-known figures from the iGaming world to the hyperbaric chamber for new episodes of Under Pressure, continuing the podcast’s more personal and direct style of conversation.

At Booth B213, Luck Decoded also ran throughout the summit, with visitors taking part in daily prize reveals. Across the three days, four iPhone 18 Pro devices were awarded, alongside AirPods, a Smart Notebook and other surprises.

The week ended with another highlight for the team, as Alea was named Employer of the Year (Supplier) at the SBC Awards after also being shortlisted for Aggregator of the Year.

The recognition follows Alexandre Tomic’s Leader of the Year win at the SBC Awards in Malta earlier this year.
With Lisbon concluded, Alea is already looking ahead to SiGMA Rome in November, where members of the team will return to the stage for further speaking sessions and continue contributing to discussions across the industry.

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimise financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.