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Table Of Content :

Alea Takes the Stage at SBC Summit Lisbon

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Altay
Altay Celikkaya
Content Manager
Updated:
Reading Time: 2 minutes

Alea heads into the second day of SBC Summit Lisbon following an opening day of meetings with operators, studios and industry partners at Booth B213.

Across the event, the team is discussing Alea’s aggregation solution, including the Alea Jackpot, Alea Pay, and its newly introduced sportsbook offering powered by FIRST.bet.

A key part of Alea’s presence in Lisbon is its conference programme, with Founder Alexandre Tomic and CEO Jordi Sendra taking part in four sessions across 30 September and 1 October.

The Alea team poses at its booth beneath an illuminated logo at SBC Summit Lisbon 2026.

Industry News

Today — 30 September

11:40 AM — Solo presentation
Alexandre Tomic: “Beyond the Hype: What the Data Really Says About Sweepstakes”
Global & Emerging Markets Stage – Western Europe, Stage 2

2:00 PM — Press conference
Alexandre Tomic and Jordi Sendra: “The Sweepstakes Phenomenon: The Data Reshaping Online Casino”

Tomorrow — 1 October

11:00 AM — Panel
Alexandre Tomic: “Copycat Culture: Branding Beyond Visual Identity”
Tech Stage

12:00 PM — Panel
Jordi Sendra: “Brazil Unfiltered: What Leaders Actually Think”
Global & Emerging Markets Stage – Latin America, Stage 2

The final day will conclude with the SBC Awards on the evening of 1 October, where Alea is shortlisted for Aggregator of the Year and Employer of the Year (Supplier).

The nominations add to a strong year of recognition for Alea, following Founder Alexandre Tomic’s Leader of the Year award in Malta earlier this year.

At Booth B213, Alea’s Luck Decoded activation is also underway. The first visitors have already won prizes including an iPhone 18 Pro, AirPods and more, with further reveals taking place at 4:00 PM on both 30 September and 1 October.

Two attendees try Alea’s oxygen bar at SBC Summit Lisbon 2026.

Visitors to the booth can also step away from the pace of the summit with Alea’s hyperbaric chamber and oxygen bar, two experiences available throughout the event for attendees looking to take a break between meetings and sessions.

Attendees beside Alea’s hyperbaric chamber at SBC Summit Lisbon 2026.

Founder Alexandre Tomic, CEO Jordi Sendra, CFO Juan Carlos Rovira, Head of Payments Karolis Dula, and Head of PR & Communications Märit von Stedingk are attending alongside representatives from Account Management, Partnerships, Marketing and Business Development.

About Alea

Alea is a leading iGaming aggregator, offering a customizable platform that provides operators worldwide with seamless access to over 23,000 games from 170+ top-tier providers through a single API integration. Known for its innovative technology, Alea simplifies the integration journey and delivers a flexible, scalable solution designed to enhance game variety, player experience, and operational efficiency. Alea is highly committed to a security-first infrastructure, ensuring reliability and trust at every level. In 2024, the company strengthened its cybersecurity framework through a strategic partnership with Continent 8 and achieved VAPT certification.

In addition to game aggregation, Alea has expanded its product offering with Alea Jackpot, an agnostic jackpot solution that gives operators full control over their campaigns across multiple providers, and Alea Pay, an exclusive payment gateway designed to optimize financial transactions. With a strong focus on security, compliance, and ongoing support, Alea continues to empower operators with cutting-edge tools to thrive in the evolving iGaming market.

For more information, visit www.alea.com.