Betfred Reports £995.6m Revenue as Online Business Drives Growth

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Altay Celikkaya

Content Manager

Updated: 12/10/26

Reading Time: 3 minutes

Betfred Group reported £995.6 million in revenue for the 52 weeks ending 29 March 2026, supported by its expanding digital operations and continued investment in its online betting platform. The UK bookmaker recorded £39.6 million in post-tax profit, while digital revenue reached £451.6 million, accounting for approximately 45% of total revenue.

The results, filed with Companies House on 9 October, come as Betfred prepares for higher gambling taxes and reviews its retail operations and commercial spending.

Betfred reports £995.6 million in revenue, £451.6 million in digital revenue and £39.6 million in profit after tax for FY2026.

Industry News

Key Takeaways From Betfred's 2026 Financial Results

Betfred generated £995.6 million in revenue during the 52-week reporting period ending 29 March 2026.
Profit after tax was £39.6 million, and operating profit was £74.1 million.
Digital operations contributed £451.6 million, representing approximately 45% of group revenue.
Cumulative investment in the company’s redesigned online platform reached £110.4 million.
Betfred continues reviewing operating costs as higher UK gambling taxes put pressure on profitability.

Betfred Reports £39.6 Million Profit as Revenue Approaches £1 Billion

According to Betfred Group’s latest financial accounts filed with Companies House, the bookmaker generated £995.6 million in revenue, £720 million in gross profit and £74.1 million in operating profit.

Profit after tax reached £39.6 million during the reporting period. The previous financial statements covered 78 weeks ending 30 March 2025, compared with the latest 52-week period. Consequently, the headline figures cannot be directly compared to establish annual growth.

However, Betfred reported that revenue increased by approximately £23.3 million on a comparable 12-month basis. The company attributed the improvement partly to increased marketing investment supporting its online operations, customer acquisition and market share.

Digital Revenue Reaches £451.6 Million

Betfred’s digital division generated £451.6 million, accounting for approximately 45% of total group revenue. The company also disclosed cumulative investment of £110.4 million in its redesigned online betting platform—the platform launched in December 2023, with UK customers completing their migration in early 2024.

The investment reflects Betfred’s strategy of strengthening its digital infrastructure while maintaining a substantial retail presence. For technology suppliers and other B2B partners, the results highlight the commercial importance of online platform development, customer acquisition and operational efficiency.

Nevertheless, digital expansion does not eliminate the financial challenges operators face as gambling duties and employment costs rise.

UK Tax Changes Add Pressure to Betfred's Operations

The reporting period ended shortly before the UK’s Remote Gaming Duty increased from 21% to 40% on 1 April 2026. General Betting Duty for most remote betting activities is set to increase from 15% to 25% in April 2027. Betfred said it had incorporated these changes into its financial forecasts.

During the latest reporting period, the operator paid more than £200 million in betting and machine gaming duties, alongside approximately £18.6 million in statutory levy contributions. Employee costs also increased by approximately £19.2 million on a comparable basis, reflecting higher minimum wages and employer National Insurance contributions.

The financial pressures have already influenced Betfred’s commercial decisions. The company previously announced plans to close 132 UK betting shops, placing more than 600 jobs at risk.

It also confirmed it will end its long-running Super League sponsorship after the 2026 season.

Commenting on the September spending review, Betfred founder Fred Done said:

It has been necessary to review all Betfred spending.

What Comes Next for Betfred?

Betfred’s latest results show digital operations contributing more to the business. However, the financial statements largely reflect trading before the April 2026 gambling tax increase, so they don’t capture its full impact.

The company’s next reporting period will provide a clearer indication of how higher duties, technology investment and retail restructuring affect profitability. For operators and B2B suppliers, Betfred’s performance highlights the challenge of balancing digital growth with rising operating costs in the UK gambling market.