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UK High Court Puts Entain Copyright Claim at Risk in Matched Betting Dispute

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Altay
Altay Celikkaya
Content Manager
Updated:
Reading Time: 3 minutes

In a 10 September 2026 decision, the UK High Court found that Entain had not adequately identified the protected works, their authors or the ownership trail supporting its copyright infringement case against businesses behind OddsMonkey and Outplayed.

The procedural setback does not end the dispute. Entain’s trade mark claims concerning the use of its brand names and logos remain active.

UK Courts and Tribunals Judiciary logo beside the Royal Courts of Justice building with a Union Jack backdrop in Ace Alliance colours

Regulation & Compliance
  • Entain’s copyright claim will be struck out unless the group promptly corrects deficiencies in its pleadings.

  • The court found insufficient detail about authorship, originality, first publication and ownership.

  • Trade mark allegations involving 18 registered marks remain part of the proceedings.

  • OddsMonkey and Outplayed say they provide matched betting information and education rather than gambling services.

  • The ruling underlines the value of clear intellectual property records when operators acquire established brands.

What the Entain Case Covers

The proceedings were brought by several Entain companies against Liquidity Trading Limited and associated defendants. Entain alleged infringement involving websites and logos connected with brands including Ladbrokes, Coral, Bwin, Sportingbet, Gala, and Foxy.

According to the official High Court judgment, the case concerns approximately 18 trade marks, alongside copyright claims covering sports and casino logos and specified extracts from four Entain websites.

The defendants operate services associated with OddsMonkey and Outplayed. Their platforms explain matched betting, in which customers use bookmaker promotions and offsetting wagers to seek a predetermined return. They argue that their brand references amount to honest referential use.

Mr Justice Cawson concluded that Entain had not supplied enough factual information for the defendants to understand the copyright case they were required to answer.

Mr Justice Cawson said:

The copyright infringement claim has not been pleaded with sufficient factual detail to establish a complete cause of action.

The judgment identified several connected problems. Entain had not separated the original elements of the websites and logos from earlier versions. Its pleadings also lacked complete information about who created the works, when and where they were first published, and how ownership passed to the claimant companies.

Those gaps matter for brands that have changed ownership and undergone repeated redesigns. Extensive commercial use does not by itself establish the chain of copyright ownership required in litigation.

A 2026 Dutch Supreme Court judgment involving Entain subsidiaries similarly showed how outcomes can turn on the cause of action and available evidence rather than the parties’ scale.

Trade Mark Claims Remain Alive

The ruling does not remove Entain’s central trade mark case. The defendants did not seek to strike out those allegations and accepted that they were pleaded sufficiently to raise issues with a real prospect of success.

Entain also sought to remove parts of the defence and counterclaim. The court largely declined that request, apart from requiring a reference to section 10(2) of the Trade Marks Act 1994 to be deleted.

Copyright protects qualifying original works, while trade mark law addresses signs identifying commercial origin. Weakness in the pleaded ownership of artwork does not automatically defeat claims based on registered marks.

Brand Protection Pressure Extends Beyond the Case

Entain has presented the proceedings as part of its effort to protect its brands and reputation. The dispute comes during wider legal and regulatory scrutiny of the group.

In Australia, regulators imposed a court-enforceable undertaking following BetStop failures involving Entain brands Ladbrokes and Neds. In the UK, chief executive Stella David has supported stronger action against unlicensed betting sponsors, connecting brand visibility with regulated-market integrity.

What Happens Next

Entain has a short opportunity to amend its pleadings. To preserve the copyright claim, it must identify the works more precisely and provide a credible account of originality, authorship, publication and title.

Even if that claim cannot be repaired, litigation will continue through the trade mark issues. The outcome could influence how matched betting publishers describe offers, display operator branding and link to bookmaker platforms.

For the wider iGaming sector, the lesson is operational. Groups managing acquired brands should preserve design contracts, assignments, publication records and version histories. Intellectual property value depends on whether ownership can be demonstrated clearly when challenged in court by a determined commercial opponent. Documentation can determine litigation outcomes.