Finland Issues Six Gambling Marketing Fines of Up to €1.2m

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Altay Celikkaya

Content Manager

Updated: 15/10/26

Reading Time: 2 minutes

Finland’s National Police Board has stepped up enforcement against illegal gambling advertising, issuing four prohibition decisions and six conditional fines during 2026. In an official announcement on 14 October, the regulator confirmed that conditional penalties reached €1.2 million for companies, while individuals faced amounts of up to €200,000.

The enforcement measures primarily target unauthorised gambling promotions distributed through websites, social media and livestreaming platforms, ahead of Finland’s regulated market launch in July 2027.

Finland's government building and national flag illustrating stricter gambling advertising enforcement.

Regulation & Compliance

Key Takeaways From Finland's Gambling Marketing Crackdown

Finland has issued four prohibition decisions and six conditional fines in 2026.
Corporate conditional fines range from €100,000 to €1.2 million.
Individuals face conditional penalties ranging from €30,000 to €200,000.
Fines ordered for payment by individuals range from €20,000 to €100,000.
Enforcement focuses on illegal gambling promotions across digital platforms.

National Police Board Targets Digital Gambling Promotions

According to the Finnish National Police Board’s official announcement, illegal gambling advertising remains widespread across digital channels. Authorities are particularly concerned about social media campaigns and gaming livestreams that direct Finnish consumers towards unauthorised gambling services.

Under the Lotteries Act, authorities can issue prohibition decisions against both companies and individuals. Conditional fines reinforce these orders when authorities expect further violations.

Juhani Wallinvirta, Head of Group at the National Police Board, said:

The purpose of the conditional fine is not to punish illegal activities, but to reinforce compliance with the prohibition decision.

Corporate Conditional Fines Reach €1.2 Million

The regulator confirmed that corporate conditional fines range from €100,000 to €1.2 million, reflecting the scale of potential violations. However, these amounts do not necessarily represent penalties already collected.

Conditional fines become payable when recipients fail to comply with prohibition decisions. The authority confirmed that it had ordered individuals to pay between €20,000 and €100,000. The enforcement approach builds on Finland’s new Gambling Act and its restrictions on gambling advertising.

Enforcement Continues Ahead of 2027 Market Opening

The announcement comes as Finland prepares to replace Veikkaus’ online gambling monopoly with a competitive licensing system on 1 July 2027. The transition has already progressed, with gambling licence applications opening in March 2026.

Until the new market opens, Veikkaus remains the only operator permitted to market gambling services in mainland Finland. For operators, affiliates and marketing agencies, the latest figures underline the importance of maintaining compliant promotional activities during the transition.

What Comes Next for Gambling Marketing?

Enforcement is expected to remain a key part of Finland’s regulatory transition. The country is also developing additional player protection requirements ahead of market liberalisation, creating further compliance considerations for prospective operators.

For B2B businesses preparing to enter Finland, the latest enforcement figures demonstrate that marketing compliance requires attention well before licensed operations begin.