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Table Of Content :

Greece Deploys AI to Track Illegal Gambling Sites as 18 Influencers Face Complaints

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Altay
Altay Celikkaya
Content Manager
Updated:
Reading Time: 3 minutes

Greece has begun using artificial intelligence to speed up the detection of illegal gambling websites as authorities broaden enforcement across the digital supply chain. The Hellenic Gaming Commission is deploying a new system to scan and assess suspicious domains, while 18 influencers face complaints over allegedly promoting unlicensed gambling services.

The development marks a further step in Greece’s efforts to strengthen enforcement against the illegal gambling market. The new approach combines automated website detection with closer scrutiny of affiliates, influencers, and other digital promoters who may direct users to unlicensed platforms.

Greek flag and Hellenic Gaming Commission logo illustrating Greece’s crackdown on illegal gambling and complaints involving 18 influencers.

Regulation & Compliance

Key Takeaways From Greece’s AI Gambling Enforcement

  • Greece is using AI to identify and assess suspected illegal gambling websites at greater scale.

  • The latest process examined more than 1,000 websites and classified them as illegal.

  • Hundreds of URLs are expected to be added to the regulator’s blocklist.

  • Complaints against 18 influencers are currently at the preliminary investigation stage.

  • Illegal gambling promotion can trigger fines of up to €50,000 per violation under Greece’s strengthened enforcement framework.

AI Moves Into Gambling Market Surveillance

The new HGC platform scans the internet using targeted search terms, then filters potential gambling websites and assesses their characteristics. The rollout builds on Greece’s broader zero tolerance approach to illegal gambling, which has increasingly combined website blocking, regulatory monitoring and enforcement against the promotion of unlicensed operators. According to information presented around the system, 1,151 suspected websites were identified through AI-supported searches in addition to domains discovered through existing regulatory channels.

Of the sites that progressed through the assessment process, 1,001 were classified as illegal. The system also produced high-confidence findings for 734 URLs expected to move towards the HGC denylist.

Human oversight remains part of the process. Regulatory analysts review cases that cannot be determined with sufficient certainty before enforcement or blocking action. This distinction matters for operators and technology suppliers because the system increases the regulator’s screening capacity rather than replacing the final compliance decision with an automated one.

The HGC’s official website currently lists 14,977 entries in its register of unlicensed providers, illustrating the scale of domain-level monitoring required in the Greek market.

Influencers Become Part of the Enforcement Perimeter

The technology rollout is accompanied by closer scrutiny of digital promotion. Greece’s Ministry of National Economy and Finance confirmed in its official update on illegal gambling enforcement that it has filed complaints against 18 influencers and that the cases are under preliminary investigation.

Minister of National Economy and Finance Kyriakos Pierrakakis said:

The internet is not a jungle. Whoever uses their influence to promote illegal gambling will be identified and face the consequences.

The cases follow Greece’s strengthening of rules on illegal gambling advertising. The framework provides for administrative fines ranging from €5,000 to €50,000 per violation for individuals or companies promoting unlicensed gambling, including influencers, streamers, affiliates, digital advertising networks and other advertisers.

The approach reflects a wider European shift towards treating marketing intermediaries as part of gambling compliance. Sweden has similarly expanded enforcement against influencer promotion of unlicensed gambling, while Bulgaria has brought gambling affiliates under a dedicated licensing framework.

Compliance Risk Extends Beyond Gambling Operators

For B2B stakeholders, Greece’s enforcement model shows how illegal-market controls are moving beyond conventional website blocking. Regulators can increasingly combine automated discovery, domain assessment, advertising surveillance and action against third-party promoters.

That raises the compliance burden for affiliates, agencies, creators and other acquisition partners. Verifying that an operator holds the required local licence is becoming part of commercial due diligence, particularly where promotional activity can expose third parties to direct regulatory penalties.

For licensed operators, the development also indicates that Greece is investing in enforcement capacity to improve channelisation. The combination of automated detection and action against promotional networks could make it more difficult for unlicensed brands to regain visibility simply by switching domains or using new acquisition partners.