Groove Builds Momentum at SBC Summit Lisbon 2026

Groove began the week before the exhibition doors opened. On September 28, the company partnered with Ace Alliance to run Sunset Connections, a dinner event exclusively for invited guests at SUD Lisboa. The setting contributed to the unique nature of the conversation, with drinks served during the sunset and dining with pleasant music, thanks to the informal setting that allowed discussion opportunities among executives and other stakeholders.

The form of the evening was emphasised. Guests had time to compare priorities, introduce partners, and identify where their plans overlapped before formal meetings began the next morning. By bringing the Groove and Ace Alliance communities together, Sunset Connections gave many of those conversations a useful head start and set a collaborative tone for the days that followed.

Yahale Meltzer, Chief Executive Officer at Groove, said:

Lisbon confirmed how much progress can happen when people have the time and space for a real conversation. Sunset Connections gave our partners that space before the Summit began, and the same energy carried into three productive days of meetings. We came home with stronger relationships, new opportunities and a clearer understanding of where our partners want to grow next.

Several ideas surfaced repeatedly during the Summit. Casino operators are looking to have fewer technical dependencies and to speed up the process of playing games. The main interest in the gaming market is still remaining in Africa, Eastern Europe, Central Asia, the Middle East, and Latin America, but decisions about entering these markets depend on how compliant and reliable the means of payment are, in addition to the quality of the game catalogue.

This trend has changed the concept of aggregation. Now, the aggregator of casino games should be capable of more than connecting game titles together. It needs to support content discovery, market filtering, reporting, promotion and day-to-day portfolio management from one place. Groove’s platform addresses that need with a single API, a centralised back office, real-time reporting and engagement tools for jackpots, tournaments, free spins and targeted campaigns.

With over 20,000 titles, more than 200 provider partnerships, and widespread operations in over 60 locations, Groove’s aggregation ecosystem is constantly evolving and expanding. Monthly, over 100 games are included in the roster, and the integration of studios is no longer an issue.

Recent additions show that the company is growing its portfolio both in terms of diversity and volume. BEON brings crash and instant games aimed at fast-session audiences. DIJoker adds mobile-first casino content, while Big Daddy Gaming expands the slot catalogue with distinctive themes and familiar retention mechanics. Gorilla Entertainment contributes slots and a wider multi-product roadmap. Together, these partnerships give operators more ways to shape localised lobbies for different player preferences through the same Groove API.

The value of the concept became clearer during the time of the Lisbon conference. Developers have to consider compliance and financial restrictions while keeping pace. A single integration cannot remove every market challenge, but it can reduce repeated technical work and give commercial teams more freedom to test, activate and manage content as opportunities develop.

Groove is now following up with the operators, providers and strategic partners who interacted throughout the week. The company will use those conversations to strengthen new content partnerships and enhance its support of emerging markets, developing the tools operators use to manage performance, promotions and compliance from a central platform.

As the iGaming industry evolves, operators are looking for more than a broad portfolio; they also need the technology and flexibility to simplify operations, improve efficiency and respond confidently to changing player expectations and regulatory requirements.

That is why working with a trusted and experienced partner that brings content, technology and operational tools together through a single integration can make a meaningful difference.

Groove provides this unified approach, helping operators simplify their infrastructure, manage content more efficiently and scale confidently across brands, markets and jurisdictions. Discover how Groove’s iGaming aggregation platform can support your next stage of growth.