MGA Launches AI Gaming Charter for Responsible AI Use

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Altay Celikkaya

Content Manager

Updated: 22/09/26

Reading Time: 3 minutes

The Malta Gaming Authority has officially launched its AI Gaming Charter, introducing a sector-specific framework designed to support responsible, transparent and accountable use of artificial intelligence across gaming operations.

According to the MGA’s official announcement, the voluntary framework was developed with the Malta Digital Innovation Authority following consultation with gaming businesses and other stakeholders. It is intended to complement existing legislation, including the EU AI Act, rather than create a separate mandatory regulatory regime.

MGA AI Gaming Charter graphic featuring the Malta Gaming Authority logo and a glowing AI chip on a purple technology background.

Regulation & Compliance

Key Takeaways for Gaming Operators

The AI Gaming Charter provides voluntary sector-specific guidance for gaming companies using artificial intelligence.
The framework focuses on responsible, transparent, and accountable AI deployment.
Human oversight and governance remain central to the MGA approach.
The Charter complements existing legal requirements, including the EU AI Act.
AI use across player protection, fraud detection, customer interaction, and operational decisions is already covered by the framework.
The launch follows extensive consultation with gaming licensees and technology stakeholders.

MGA Moves AI Charter From Consultation to Launch

The Charter was developed after sector-wide surveys, targeted discussions with licensees and a dedicated consultation process. The MGA said this engagement was intended to make the final framework practical and proportionate for gaming businesses while remaining adaptable as AI technologies evolve.

Artificial intelligence is already being deployed across several areas of gaming operations. The MGA specifically identifies player protection, fraud detection, customer interaction and operational decision-making as areas where AI tools are increasingly present.

Rather than discouraging that adoption, the Charter places greater emphasis on how companies govern the technology.

MGA CEO Charles Mizzi said:

Our role as a regulator is not to stand in the way of innovation.

The framework therefore focuses on maintaining accountability and human oversight when automated systems are used to make or support decisions affecting players and operations.

AI Compliance Extends Beyond Technology Teams

For operators, the Charter arrives as AI-related compliance questions increasingly move beyond software development into marketing, player protection and third-party management.

A recent UK advertising case highlighted some of these risks after an AI-generated gambling character triggered an age-compliance ruling. Ace Alliance’s coverage of the compliance risks linked to AI-generated gambling content showed how prompts, perceived-age checks and affiliate approval processes can become part of an operator’s wider control environment.

The MGA Charter takes a broader approach, encouraging organisations to understand where AI is being used, identify associated risks and ensure appropriate responsibility remains with human decision-makers.

This is particularly relevant as operators and suppliers increasingly introduce AI into internal workflows. The sector’s growing focus on AI challenges across the iGaming industry was also evident at the September Tech Race Summit, where gaming and technology companies discussed production AI, fraud detection, autonomous systems and human validation.

Charter Adds Gaming Specific Layer to EU AI Rules

The MGA has stressed that the Charter does not replace existing regulatory obligations. Instead, it provides gaming-specific guidance alongside frameworks such as the EU AI Act.

That distinction is important for B2B companies operating across several jurisdictions. A voluntary gaming framework can help businesses structure internal governance and risk assessment, but it does not remove requirements imposed by data protection, consumer protection or other applicable legislation.

For Malta-licensed operators and suppliers, the immediate task is to assess how existing AI systems align with the Charter’s principles. As AI becomes more deeply embedded in player-facing and operational processes, documented governance, human oversight and clear accountability are likely to become increasingly important parts of technology compliance.