Mindway AI to Showcase Gamalyze Sports at iGB Live! London

From Cards to the Pitch: The Evolution of Gamalyze

Mindway AI is already known for Gamalyze Casino, its card-game-based player protection tool. Gamalyze Sports adapts the same underlying approach for sports betting, replacing card visuals and text-based questionnaires with an interactive football pitch environment.

The new version uses stadium audio, shooting mechanics and a moving goalkeeper to create a more familiar setting for sports betting users. The aim is to encourage participation while assessing decision-making and risk behaviour through gameplay.

Mindway AI said Gamalyze Sports is built around four core areas:

Action Over Reflection: By swapping static text surveys for active gameplay with stadium audio, shooting mechanics and a moving goalkeeper, the solution is designed to meet sports fans in a more familiar environment and support stronger completion rates.
Science-Backed Insights: Grounded in over 10 years of neuroimaging and behavioural research from Aarhus University, the game analyses a player’s real-time choices and risk thresholds during play rather than relying on unreliable self-reporting.
Instant Personalised Interventions: Upon finishing, players instantly receive a tailored feedback report and a preventative, actionable game plan, while operators capture deep, real-time metrics via a dedicated management dashboard.
Global Scalability: Fully localised into 14 languages, the game ensures seamless, compliant onboarding for international jurisdictions.

Operators and industry attendees can explore the new Gamalyze Sports experience and see how the football-based assessment works in practice through Mindway AI’s product demo.

First Public Demo: Safer Gambling Zone

iGB Live! attendees will be able to see the technology in action during a dedicated case study session in the show’s Safer Gambling Zone.

Session	Case Study: Reimagining Player Assessment Through Interactive Sports Gameplay
Location	Safer Gambling Zone
Time	Wednesday, 1 July, 15:40–16:00 BST
Speakers	Paula Murphy, Head of Commercial at Mindway AI, and Daniel Spencer, Principal Consultant at EPIC Global Solutions

Networking Event: Round Off iGB Live the Right Way

Mindway AI has also partnered with Yaspa to host a post-show networking event during iGB Live! London.

What: Drinks, pizza, and live World Cup action in a dedicated private area.
When: Thursday, 2 July, 15:30–23:00 BST
Where: The Fox, ExCeL London, a two-minute walk from the main entrance doors

The event will give attendees another opportunity to connect with the Mindway AI team and discuss the new Gamalyze Sports product, integration strategies and player protection trends. Attendees can also register their interest in advance.

Delegates can book face-to-face meetings on the show floor or by contacting the team.