Nordic Network Ltd announced the launch of Nordic Partners Gaming (NPG), a Malta-based esports and gaming company, and the acquisition of the professional Counter-Strike 2 team AM Gaming.
Following the acquisition, AM Gaming will be rebranded as NPG with a new visual identity, team apparel, digital presence, and content strategy.
Nordic Partners Gaming was established to help esports organizations and gaming creators build more sustainable commercial foundations. While many organizations attract highly engaged audiences, they often lack the long-term revenue needed to support players, staff, content production, and growth. At the same time, licensed iGaming companies see significant opportunities in gaming but often require stronger industry connections and commercial guidance.
NPG combines Nordic Partners’ expertise in iGaming, affiliate marketing, commercial partnerships, and international business development with Fabian Broich’s esports experience, industry network, and organisational expertise.
Håvard Lehn, Group CEO of Nordic Network Ltd stated,
Esports organizations and gaming creators need dependable partnerships that allow them to invest, plan ahead, and build sustainable businesses. Many iGaming companies recognise the potential of gaming audiences but need credible guidance on organisations, creators, and commercial opportunities. NPG will bring these worlds together.
Fabian Broich has been appointed Director of Nordic Partners Gaming, where he will lead esports strategy, industry relationships, and commercial development.
With more than a decade of experience in professional esports, Broich will focus on helping organizations and creators develop responsible, long-term partnerships with licensed iGaming companies while supporting operators in understanding esports audiences and activating partnerships authentically. Broich stated,
Organisations and creators need more than visibility. They need dependable revenue, professional commercial structures, and partners who understand the industry.
The acquired AM Gaming roster will become the competitive foundation of NPG’s Counter-Strike 2 division. The team has progressed from outside the top 200 to the top-60 region within months. Lehn continued,
Our immediate priority is to stabilise the roster and provide the professional structure the players need. From there, the objective is to continue improving and climb further in the world rankings.
NPG will support the roster through player development, tournament participation, content production, sponsorships, and long-term commercial planning.
Further announcements regarding the NPG brand, roster, creator collaborations, competitive schedule, and commercial partnerships will be shared through the company’s official channels.
About Nordic Partners Gaming
Nordic Partners Gaming is a Malta-based esports and gaming company connecting esports organisations, gaming creators, licensed iGaming operators, brands, affiliates, and media partners. The company combines Nordic Partners’ commercial and iGaming expertise with Fabian Broich’s esports experience and industry relationships.
About Nordic Network Ltd
Nordic Network Ltd is an international business group focused on developing commercial opportunities, strategic partnerships, and scalable ventures across selected industries and markets.