Omnigame has reflected on its attendance at iGB L!VE London 2026, where the Copenhagen-based casino games developer used the event to reconnect with industry contacts, meet new partners and discuss its B2B growth plans.
For Omnigame, the London event was a valuable opportunity to reconnect with former colleagues, meet new people and continue conversations with operators looking for differentiated casino content.
Speaking during the event, Sevda Okur, General Manager B2B at Omnigame, said iGB L!VE had been a positive experience, helped by the move to London and the more focused summer format. She also joked that she feels like a “lucky charm” at iGB L!VE, as good things tend to happen for her after attending the event.
Watch the Interview With Sevda Okur
In the interview, Sevda discussed Omnigame’s B2B journey, why the company sees its portfolio as different from many suppliers in the market, and how its experience as an operator has shaped the way it builds and distributes games.
The conversation also covered Omnigame’s proprietary Wheels-of-Reels™ mechanic, its selective distribution strategy and the company’s ambition to bring its Danish market experience to more regulated markets.
From Operator Experience to B2B Growth
Omnigame’s B2B journey began last year, following its background as an operator. That experience is now a central part of the company’s supplier story. Unlike studios that build games without direct operational exposure, Omnigame has already tested its content in a live regulated market. Its games have been used for more than 10 years through Pip.dk in Denmark, giving the company a long-term view of how players respond to its products.
Sevda Okur said this track record gives Omnigame confidence as it brings its games to more regulated markets.
We have built a sustainable portfolio that has proven itself in Denmark, one of Europe’s most competitive regulated markets. For more than 10 years, our operator has maintained a strong market position using exclusively Omnigame content, while many newer operators rely on thousands of third-party games. That gives us confidence in the quality of our products, and we are excited to bring that experience to more regulated markets.
Why Omnigame Sees Its Portfolio as Different
Omnigame has developed more than 40 fully proprietary casino games entirely in-house. The company controls the full game lifecycle, from concept and mathematics to development, optimisation and commercial distribution. That structure allows Omnigame to connect game development with direct player feedback, analytics and market performance. Through Pip.dk, the studio has been able to refine its games based on long-term player behaviour in Denmark. The company’s positioning is also shaped by quality over volume. Rather than relying on thousands of third-party games, Omnigame has built a focused proprietary portfolio that has already been tested through its own operational experience.
Selective Distribution and Market-Tailored Partnerships
The company does not follow a mass-distribution model. Instead, it focuses on selected operator partnerships, giving partners a more tailored content offering. This approach allows operators to receive a semi-exclusive proposition in a market, meaning that the games are not widely available to the majority of operators within those regions. For Omnigame, this selective strategy is designed to support stronger operator relationships and help its games stand out in markets where many suppliers compete for the same casino lobby space.
Wheels-of-Reels™ and the Next Stage of Slot Mechanics
A major part of the conversation focused on Wheels-of-Reels™, Omnigame’s proprietary game mechanic. Sevda Okur described the mechanic as unique and innovative, adding that she believes it has the potential to become one of the next major mechanics in slots after Megaways. The company sees Wheels-of-Reels™ as part of its wider focus on original game formats. Rather than only competing through more titles or broader distribution, Omnigame is looking to build recognition around proprietary mechanics that give operators something different and proven.
Omnigame to Attend SBC Summit Lisbon
Following iGB L!VE London, Omnigame will continue its event activity at SBC Summit Lisbon.
Sevda Okur and Peter Weinreich from the Omnigame team will be attending the event to meet with partners, operators and industry contacts interested in learning more about the company’s proprietary casino games portfolio, selective distribution model and regulated market experience.
Meeting requests can be arranged through Sevda Okur’s LinkedIn profile.
About Omnigame
Omnigame is an independent Danish casino games developer and operator based in Copenhagen. The company develops fully proprietary casino content in-house, combining game concepts, mathematics, development, player analytics, optimisation and distribution within one integrated ecosystem.
Its portfolio includes more than 40 proprietary casino games developed entirely by its internal team and can be checked at omnigame.com. Omnigame has also operated in Denmark for more than 10 years through Pip.dk, using exclusively Omnigame-developed content.
The company’s product development includes Wheels-of-Reels™, a proprietary mechanic designed to bring a fresh approach to reel-based gameplay. Through full ownership of the game lifecycle, Omnigame continues to focus on product quality, optimisation and selective growth in regulated markets.