Win for Italia Team Lottery to Direct 26.5% of Stakes to CONI

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Altay Celikkaya

Content Manager

Updated: 15/09/26

Reading Time: 4 minutes

Sisal and the Italian National Olympic Committee (CONI) have unveiled Win for Italia Team, a new national lottery designed to create a recurring funding stream for Italy’s Olympic programme. The game is scheduled to launch on 28 September 2026, with 26.5% of total stakes allocated directly to CONI to support Italia Team athletes and Olympic projects.

The launch brings together one of Italy’s best-known gaming operators and the country’s Olympic governing body as the market undergoes broader regulatory change. For B2B stakeholders, it also shows how regulated gaming revenue can be tied directly to national sports funding.

CONI and Sisal.it logos displayed side by side on an Ace Alliance blue background, highlighting their partnership for the Win for Italia Team lottery.

Product Launches

Key Takeaways From the Win for Italia Team Launch

Win for Italia Team will launch nationally on 28 September 2026.
CONI will receive 26.5% of total stakes to finance Olympic programmes and athlete preparation.
The prize pool is set at 65% of total stakes under Italy’s 2026 Budget Law framework.
The product is structured as a national totalisator lottery rather than a sports betting product.
Sisal and CONI say the model is intended to provide long-term support for Italy’s Olympic movement.
The launch arrives while Italy continues to reform its regulated gambling market.

New Lottery Creates Direct Funding Route for Italian Sport

CONI formally presented the partnership with Sisal in Rome on 8 September. At the centre of the agreement is Win for Italia Team, a national numerical totalisator game created to support projects connected to the Italian Olympic team.

According to CONI’s official announcement, 26.5% of stakes will be directed to the Olympic committee for activities, programmes and initiatives linked to athlete preparation. Parliamentary material relating to Italy’s 2026 Budget Law also sets the prize pool at 65% of total stakes.

The structure links lottery participation with a defined institutional funding mechanism rather than a one-off sponsorship payment. The public-revenue component is directed towards CONI financing after regulated deductions.

CONI Secretary General Carlo Mornati also sought to distinguish the product from wagering on sporting outcomes. Mornati said:

We are not talking about betting. This is a lottery that allows everyone to contribute to our sporting movement.

That distinction may matter in a market where gambling products, advertising and social-responsibility communications are subject to close regulatory scrutiny.

Sisal Brings National Gaming Scale to the Partnership

Sisal’s involvement gives the project access to an established gambling and lottery infrastructure. The operator is part of Flutter Entertainment, whose corporate structure has continued to evolve in 2026 following its London Stock Exchange delisting.

For Flutter-owned Sisal, the partnership extends a long-standing connection between regulated gaming and Italian sport. CONI described the initiative as part of an international model in which legal gambling can support projects considered to have a wider community benefit.

The policy context is equally relevant. Italy has been working through a wider overhaul of land-based gambling rules, with authorities seeking greater consistency across gaming machines, betting shops and bingo operations. At the same time, AGCOM has finalised stricter rules for safer gambling campaigns, reinforcing boundaries between permitted public-interest messaging and indirect gambling advertising.

Win for Italia Team therefore enters a market where the relationship between gambling brands, public messaging and sport is being examined closely. Its institutional structure could interest operators and regulators assessing how lottery revenue can support sporting objectives without positioning the game as a betting product.

The 26.5% Allocation Creates a Direct Link to Olympic Funding

The percentage directed to CONI is central to the launch. Rather than simply associating Sisal with the Italia Team brand, the model links gambling turnover to funding for Olympic programmes. That creates a direct relationship between the performance of the lottery and the resources generated for the committee.

CONI said the money will support activities and initiatives dedicated to preparing Italia Team athletes. The arrangement may also provide a more predictable funding mechanism than short-term commercial sponsorship because contributions rise or fall with the game’s total stakes.

The 65% prize-pool requirement is another key part of the structure. Italy’s Budget Law established the new national totalisator game and provided for the public-revenue component, after deductions, to be reassigned to the Ministry of Economy and Finance budget line used to fund CONI.

For the gambling industry, the structure shows how a lottery can be built around both player prizes and a clearly defined public-interest funding destination.

Win for Italia Team Enters a Changing Italian Gambling Market

Win for Italia Team is launching during a period of significant change for Italian gambling regulation. Authorities are pursuing reforms across retail gaming while tightening expectations around responsible-gambling communications and the use of sport-related messaging.

That environment makes the Sisal-CONI partnership more than a conventional product launch. It combines a regulated national lottery, Olympic branding and an earmarked funding mechanism at a time when policymakers are reassessing how gambling operates and communicates with consumers.

The immediate test will come after 28 September, when the product begins generating stakes and the scale of its contribution to CONI becomes clearer. For operators and B2B stakeholders, the longer-term issue will be whether the model can demonstrate that regulated lottery revenue can provide sustainable support for elite sport while remaining clearly separated from sports betting.