Trivelta Acquires Kerma Games to Expand Proprietary Casino Content

Trivelta already provides B2B technology across sportsbook, casino, poker and engagement products. Acquiring Kerma moves the company further beyond platform infrastructure and third-party aggregation by adding content it can develop, control and distribute directly.

Kerma’s portfolio spans slots, crash games, table products and live casino formats. Trivelta had distributed Kerma titles before the acquisition, meaning the relationship was already operational rather than based solely on a future development plan. Existing familiarity with the catalogue and integration model may reduce some of the technical friction normally associated with bringing an acquired studio into a larger platform business. Carson Hubbard, CEO of Trivelta, said,

Kerma Games has built something genuinely different in a market where standing out is becoming increasingly difficult.

Trivelta said it had already seen Kerma’s approach produce results across its client portfolio, suggesting that the companies had an established commercial relationship before the acquisition. This familiarity may simplify parts of the integration process, although Trivelta has not disclosed a timetable for incorporating Kerma’s content and capabilities across its wider ecosystem.

Kerma has multi-year relationships with recognised figures from music, sport and popular culture, including Snoop Dogg, Lil Baby, Sexyy Red and Luka Modrić. Its existing catalogue includes celebrity-led games alongside original products, while its development model is intended to extend those partnerships across multiple releases.

That distinction matters commercially. A single branded game may generate short-term attention, but a longer licensing relationship can support recurring launches, coordinated marketing and recognisable product families. Ace Alliance’s analysis of CT Interactive’s Win Storm product-line expansion similarly shows how a familiar concept can support multiple releases when each game offers a distinct experience. Trivelta can now explore how Kerma’s celebrity rights fit across its operator-facing ecosystem rather than treating each title as an isolated addition to a casino lobby.

The acquisition also includes Kerma’s 24/7 live dealer studio. Live production requires continuous staffing, streaming infrastructure, game operations and regulatory controls, making it more operationally demanding than distributing conventional remote gaming content. Direct ownership gives Trivelta greater influence over production schedules, branded tables and the development of live versions of Kerma’s own formats.

The companies have presented operational continuity as a central part of the transaction. Kerma will retain its name, product strategy, team and creative direction, while gaining access to Trivelta’s resources and international reach. Liam Tassiello, Kerma’s chief operating officer and founder, summarised that position by stating that “Kerma remains Kerma.”

Keeping the studio commercially available outside Trivelta’s platform is also significant. It allows Kerma to continue supplying an operator base and prevents the acquisition from turning its catalogue into a closed ecosystem. Trivelta, meanwhile, can benefit from content ownership without sacrificing third-party distribution relationships.

This approach differs from acquisitions designed primarily to absorb a brand or remove overlapping operations. It places greater value on Kerma’s identity, release pipeline and talent partnerships, which may depend on maintaining a distinct creative proposition.

The deal arrives during a period for investment and consolidation across gambling technology. GiG’s proposed acquisition of an 80% stake in 888AFRICA illustrates how a B2B supplier can use a transaction to move into direct consumer operations and new regional markets. Trivelta’s strategy is different, but both deals show technology groups acquiring capabilities that sit beyond their original infrastructure role.

Recent financial reporting has also highlighted the potential effect of completed transactions. Allwyn’s acquisition-led growth following the PrizePicks consolidation helped lift the group’s second-quarter net revenue by 27%, although underlying growth was more moderate after acquisition and tax effects were excluded.

For Trivelta, execution will depend on turning Kerma’s intellectual property, live studio and development roadmap into measurable operator value. Release consistency, certification capacity, distribution growth and the expansion of long-term entertainment partnerships will determine whether the acquisition produces durable differentiation rather than simply increasing portfolio size.