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Winfinity’s AI Dealer: New Opportunities for Localisation and Customisation in RNG

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Altay Celikkaya
Content Manager
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Reading Time: 2 minutes

Winfinity introduces ReelFeel Roulette, an RNG roulette game featuring a photorealistic virtual dealer who reacts dynamically to key moments in gameplay. By bringing more personality and emotion to every round, the virtual dealer creates a more engaging experience while maintaining the speed and flexibility that RNG players value.

With extensive customisation options, operators can easily tailor the experience to specific player preferences, making it faster and more cost-effective to scale their portfolios across diverse global markets.

Winfinity’s ReelFeel Roulette virtual dealer behind a roulette wheel in a warmly lit studio.

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Technology & Innovation

Easy Localisation and Flexible Customisation are the Key Benefits of the Solution

The virtual dealer’s appearance, voice, and speaking style can all be aligned with an operator’s specific needs. ReelFeel Roulette currently supports six languages, including English, Korean, and Spanish, along with regional dialects and accents, with more languages to be added over time.

Operators can also replace the default dealer with a custom character, creating new opportunities for brand ambassador partnerships. With ReelFeel Roulette, an ambassador becomes an interactive part of the gameplay itself, rather than simply appearing in static marketing materials.

Further customisation options for the studio background, wheel, and interface allow operators to seamlessly integrate their brand identity into the entire experience.

Anna Efimova, CCO at Winfinity, says:

Our partners regularly ask for more localisation options, greater flexibility in customisation, and deeper integration of brand ambassadors into their games. We wanted to bring all these capabilities together in a single solution that helps operators achieve their goals faster, more easily, and more efficiently.