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Connecticut Proposes Minimum Age and Advertising Restrictions for Prediction Markets

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Yagmur Canel
Content Manager
Updated:
Reading Time: 3 minutes

Connecticut lawmakers have introduced legislation that would impose age and marketing restrictions on prediction market platforms, a class of online speculative trading services that let users buy and sell positions on future events. The proposal would require operators to ensure users are at least 21 years old and physically present in the state before opening accounts or placing market positions, aligning these platforms more closely with existing age controls in the regulated gaming sector.

Under House Bill 5038, sponsors aim to protect younger potential participants from risks associated with prediction markets, which state officials contend resemble gambling and can mirror the behavioural impacts of wagering products without the same consumer safeguards.

Connecticut state flag waving in the breeze with blue sky background.

Minimum Age Requirement and Verified Access

HB 5038 would make it unlawful for prediction markets to permit anyone under 21 years old to open an account, much like Connecticut’s age requirement for casino and sports betting activities. Platforms would be required to integrate robust age‑verification systems and confirm that participants are residents within Connecticut’s borders before allowing them to trade.

The bill also obliges operators to offer voluntary self‑exclusion options and impose configurable spending limits, creating structured responsible‑gaming tools akin to those mandated for state‑licensed wagering operators.

Advertising and Youth Protection Measures

Connecticut’s proposal places emphasis on restricting how prediction market operators can market their platforms, a core concern cited by legislators. HB 5038 would bar advertising directed at those under 21, including promotions on or near college campuses, and would prohibit messaging that relies on visuals or endorsements with clear appeal to young adults.

Civil penalties for violations could reach $10,000 per offence, with enhanced fines for persistent or continuing breaches, and enforcement authority would lie with the Attorney General and the Department of Consumer Protection.

Balancing Consumer Protection and Regulatory Uncertainty

Proponents of the bill, including Connecticut’s Department of Mental Health and Addiction Services, have argued that younger users may be especially vulnerable to speculative trading behaviours that resemble gambling, even if technical differences exist under federal law. Some mental health stakeholders point to addiction risks and impulsive financial decision‑making as reasons to bring stricter consumer safeguards in line with existing gaming regulations.

Connecticut Governor Ned Lamont’s office has framed the measure as a targeted consumer‑protection intervention rather than an effort to settle broader legal debates over whether prediction markets constitute gambling or financial trading. Current platforms are regulated federally by the Commodity Futures Trading Commission, and that regulatory status remains a point of contention in legislative and judicial settings.

Industry Pushback and Tribal Gaming Interests

In hearings, the legislation drew mixed reactions. Some stakeholders, including prediction market operators, argue that these platforms function as federally regulated financial markets and should not be constrained by state‑level gaming rules. Others, such as Connecticut’s tribal gaming entities, maintain that the bill, even if well‑intended, blurs legal distinctions and could disrupt state‑compact gaming arrangements that grant exclusivity to tribal casino operations.

The debate underscores a larger policy question: whether states have the authority to impose consumer protections on products that are federally overseen but emulate gambling‑like behaviour, especially where youth exposure and advertising practices are concerned.

Emerging Regulatory Trends

Connecticut’s action reflects a broader trend among global regulators seeking to strengthen age verification and youth protection in the gaming and wagering sectors. As online gambling and gambling-like activities, such as prediction markets, gain popularity, regulators worldwide are prioritising measures to prevent underage participation. For instance, Brazil recently tightened age-verification requirements to restrict underage access to online gambling platforms, ensuring operators enforce stronger checks to protect minors.

Similarly, Romania raised the national gambling age to 21 and imposed advertising restrictions targeting younger audiences. This move aims to limit gambling promotions that appeal to minors, reflecting a growing concern over youth exposure to online gambling and related content. These international efforts are part of a broader regulatory shift to impose stricter age limits, advertising controls, and responsible gambling protocols to protect vulnerable populations and reduce gambling-related harm globally.

Shaping the Future of Prediction Market Regulation

As Connecticut moves forward with HB 5038, the bill represents a pivotal moment in the regulation of prediction markets and their convergence with gambling‑like activities. By introducing age restrictions and marketing limitations, the state is seeking to strike a balance between allowing innovation in digital markets and protecting vulnerable consumers, particularly younger audiences.

While the broader legislative landscape continues to evolve, Connecticut’s approach serves as a strong signal of how state regulators might tackle the complex intersection of speculative trading, gambling, and youth protection in the digital age. Operators and industry stakeholders must remain agile, monitoring state and federal developments that could redefine their obligations and market opportunities in the coming years.

Regulation & Compliance