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Omnigame to Present International Expansion at iGB L!VE London 2026

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Yagmur Canel
Content Manager
Updated:
Reading Time: 3 minutes

Omnigame, the independent Danish casino games developer and operator, will attend iGB L!VE London 2026, taking place from July 1–2 at ExCeL London.

The Copenhagen-based company will use the event to meet partners, operators and industry stakeholders as it continues to develop its position as an international content provider. The attendance follows Omnigame’s wider distribution push, including its partnership with Kaizen Gaming.

At iGB L!VE, Omnigame will focus on future commercial discussions, new partnerships and its proprietary approach to casino content development.

Image of MM.

Selective Expansion Strategy Ahead of 2027

Omnigame is taking a selective approach to new partnerships, with its integration roadmap already committed through the end of the year.

As demand for its proprietary content continues to grow, the company said discussions at iGB L!VE will centre on longer-term opportunities, future market expansion and strategic content partnerships. Omnigame will also use the event to present its growth from a Denmark-focused studio into a more international supplier of proprietary casino games.

The company said its Danish track record, proprietary portfolio and in-house development model will be central to its positioning at iGB L!VE.

Sevda Okur, General Manager B2B at Omnigame, said:

Omnigame was built around a simple idea: create casino games that people genuinely enjoy playing. Quality and entertainment are at the centre of everything we do. By combining our own player insights, mathematics and in-house development, we create games that are both innovative and built to perform. We have proven the strength of our content in Denmark, and now we are ready to bring that experience to more regulated markets.

 Image of RainbowGold.

Integrated Content Development Model in Focus

A central part of Omnigame’s positioning at iGB L!VE will be its integrated approach to casino content development.

The company operates both as a game developer and through its own regulated Danish casino brand, Pip.dk. This structure gives Omnigame direct access to player behaviour and game performance data from its own operating environment.

Omnigame said the model brings several parts of the content lifecycle into one organisation, including:

  • Game concepts developed in-house
  • Mathematical design shaped by internal product knowledge
  • Live player insights from Pip.dk
  • Feature balancing based on real-world performance data
  • Distribution through selected international partnerships
  • Innovation: Wheels of Reels and Pyramid of Prizes mechanics

One example of this approach is Wheels-of-Reels™, Omnigame’s proprietary gameplay mechanic. The framework was developed to move beyond fixed reel structures and support more dynamic slot formats across multiple titles.

Omnigame’s wider portfolio now includes more than 40 proprietary titles, all developed in-house. Its regulated Danish casino brand, Pip.dk, has operated for 10 years using only Omnigame-developed content.

Image of Wheels-of-Reels™ Stream of Luck gameplay.

Meeting Omnigame at iGB L!VE

The Omnigame team will be available for meetings throughout iGB L!VE London 2026 at ExCeL London on July 1–2.

Partners, operators, aggregators and industry contacts interested in learning more about Omnigame’s proprietary content and international distribution plans can arrange a meeting with the team through Sevda Okur’s LinkedIn profile.

About Omnigame

Omnigame is an independent Danish casino games developer and operator based in Copenhagen. The company develops proprietary casino content in-house, combining game concepts, mathematical design, mechanics, development, live player insights and distribution within one organisation.

Omnigame’s portfolio includes more than 40 proprietary titles, built around original themes, in-house mathematical models and custom gameplay mechanics. The company has also operated its own regulated Danish casino brand, Pip.dk, for 10 years using only Omnigame-developed content.

Its product development includes the Wheels-of-Reels™ framework, a proprietary gameplay mechanic designed to support new reel-based slot formats across multiple game releases. Omnigame’s model gives the company ownership of the content lifecycle from concept and mathematics through development, testing, optimisation and commercial distribution.

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