Betinvest, a leading iGaming technology provider specialising in short-format fast sports and esports content, will attend ICE Barcelona 2026, taking place on 19–21 January, where the company will exhibit at Stand 4N20.
At this year’s show, Betinvest introduces its “Phoenix” theme – a business philosophy focused on rebuilding with intent. The concept reflects Betinvest’s approach to product development: stripping away unnecessary complexity and delivering solutions designed for predictable volume, stable feeds, and confident trading decisions.
Against a backdrop of increasing operational pressure across the sportsbook sector, Betinvest’s presence at ICE Barcelona comes at a time when reliability and trading control are becoming critical differentiators. With teams navigating tighter margins, fragmented sporting calendars, and rising demand for always-on content, the company will use the event to show how its fast sports and esports portfolio is being rebuilt around the practical realities operators face every day.
Built for Stability in a High-Pressure Market
As operators face tighter margins, fragmented calendars, and increasing pressure on trading teams, Betinvest positions its esports and fast sports portfolio as a reliable answer to everyday operational challenges. The showcased products are engineered for consistency and clarity, helping sportsbooks maintain engagement even outside of peak sporting moments.
At ICE Barcelona, Betinvest will spotlight:
- A rebuilt, action-ready eCricket, optimised for short sessions and continuous engagement
- The company’s new eAmerican Football product, designed for fast activation in the US-facing sportsbook market
- A broader f portfolio focused on predictable turnover and operational simplicity.
The portfolio demonstrates how well-structured short-format content can fill gaps between major events, sustain player interest, and support long-term sportsbook performance.
Phoenix Trials: Experiencing the Philosophy in Action
To bring the Phoenix philosophy to life, Betinvest will host an interactive on-stand activation called Phoenix Trials. The experience is designed to showcase how esports content performs best when formats are intuitive, sessions are short, and outcomes are immediately clear.
Visitors to Stand 4N20 will be invited to take part in three fast EA FC challenges:
- Trial of Precision – Wall Breaker
- Trial of Connection – Crossing Session
- Trial of Control – Extreme Hot Potato
The entire experience is designed to take under ten minutes, reflecting Betinvest’s belief that modern esports engagement should be fast, accessible, and easy to understand.
Scores will be tracked in real time and displayed on a live leaderboard throughout the event. The activation will run on 19 January from 10:00 to 18:00 and on 20 January from 10:00 to 14:00, with winners announced on 20 January at 16:00.
Prizes and Participation
Participants will compete for premium prizes:
- 1st place – Sony PlayStation 5
- 2nd place – PlayStation Portal
- 3rd place – Sony DualSense controller
Visitors can register their interest on-site via QR code at the Betinvest stand or register online ahead of the event from January 16th.
CEO Commentary: Focus on What Truly Matters
Dmytro Matiukha, CEO at Betinvest, explains that the company’s strategy is rooted in real operational needs rather than unnecessary innovation for its own sake:
Sportsbook teams don’t need more complexity. They need products that run cleanly every day. Our focus is predictable volume and stable delivery, backed by integrity oversight that helps operators trade with confidence.
About Betinvest
Betinvest is a leading provider of advanced solutions for sports entertainment, specialising in esports and fast sports content. With a deep understanding of the attention economy, the company develops fast, dynamic, and highly engaging formats that help iGaming operators increase engagement, optimise performance, and deliver stronger commercial outcomes.
Meet Betinvest at ICE Barcelona 2026 – Stand 4N20.