Alpha Affiliates has confirmed its participation at iGB Barcelona, setting the tone for its 2026 industry agenda with an early presence at one of the sector’s key events. The company will be available for meetings at Booth 80-F110 during the exhibition, which takes place at Fira Barcelona Gran Via.
The Barcelona appearance marks Alpha Affiliates’ first major industry engagement of the year, positioning the event as a strategic checkpoint for relationship building, forward planning, and alignment with partners. It follows a strong close to 2025, including a nomination for Affiliate Program of the Year at the Global Gambling Awards, as the company enters the new business cycle with a focus on continuity, market expansion, and long-term collaboration.
Presence at iGB Barcelona 2026
At iGB Barcelona, Alpha Affiliates will unveil an updated booth concept alongside its Worldwide Movement merchandise collection. The refreshed presentation reflects the brand’s ongoing evolution beyond classic affiliate branding, while maintaining its performance-driven approach to partnerships.
Roman, CMO at Alpha Affiliates, commented on the significance of the event:
iGB Barcelona is a chance to reconnect and align on what the year ahead should look like.
Key event details include:
- Dates: 20–21 January
- Venue: Fira Barcelona Gran Via
- Booth: 80-F110
Alpha Race Finale and Upcoming Campaigns
The Barcelona event also marks the final stage of the current Alpha Race season. The long-running affiliate competition concludes on 31 January, bringing an end to a campaign that has engaged partners across multiple markets.
The Alpha Race Grand Finale features a total prize pool of €500,000, including €200,000 in cash rewards and €300,000 dedicated to luxury stays with VIP access to a private final event. Alongside the finale, Alpha Affiliates plans to discuss upcoming campaigns, new GEO launches, and fresh commercial opportunities scheduled for the months ahead.
With more than a decade of hands-on experience across Tier 1 and Tier 2 markets, Alpha Affiliates positions iGB Barcelona as both a closing milestone for its current initiatives and a starting point for its 2026 strategy.