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Alea Welcomes the Industry Home as ICE Lands in Barcelona

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Yagmur Canel
Content Manager
Updated:
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Barcelona, January 2026 – Alea, the award-winning iGaming aggregator, will be exhibiting at ICE Barcelona 2026, marking a meaningful moment as the industry’s flagship event arrives in the company’s home city.

From 19–21 January, Alea will welcome partners and attendees at booth 2G72, where the company will showcase its aggregation platform alongside the launch of its new jackpot engine. Designed with operators in mind, the solution delivers full control, flexibility, and measurable performance across game portfolios, enabling real-time, multi-level jackpots to be deployed across any game with minimal setup.

The new jackpot engine will be presented through an interactive demo experience, with attendees invited to take part in on-site activations throughout the event. Daily prizes will include AirPods and AirTags, alongside a daily raffle at 17:00 offering an iPhone 17 Pro.

The Alea stand will be supported by the company’s leadership team, including Founder Alexandre Tomic, Founder Charlotte Lecompte, CEO Jordi Sendra, and COO Ramon Glieneke, as well as CTO Eduard Fumàs, alongside teams from business development, partnerships, account management, and marketing. Discussions at the stand will focus on aggregation strategy, performance optimisation, and sustainable growth in an increasingly regulated and competitive market.

Reflecting Alea’s wider company culture, the booth will also feature a hyperbaric chamber and oxygen bar, offering visitors a glimpse into the wellbeing-driven philosophy that underpins both its workplace and product development.

Barcelona cityscape with ICE Barcelona 2026 booth invitation for Alea.

Panels and Speaking Engagements

Founder Alexandre Tomic will actively contribute to the ICE conference agenda:

  • Monday, 19 January | 13:00

Keynote – ICE Enterprise Stage
The Future Advantage: Lessons and Insights from the Alea Journey

  • Tuesday, 20 January | 12:15

Panel – ICE iGB Studio
How Long Can Gaming Keep Pulling Rabbits Out of Hats?”

  • Wednesday, 21 January | 14:00

Fireside Chat – ICE Studio
With Ana Paula Castello Branco, CMO of BetMGM Brasil

Industry Recognition

Alea arrives at ICE Barcelona following multiple award nominations across two of the industry’s most prestigious ceremonies.

At the International Gaming Awards 2026 (18 January), Alea has been shortlisted for:

  • Game Aggregator of the Year
  • Great Place to Work Award (Supplier)
  • Innovator of the Year (Supplier)

The company has also been shortlisted at the European Gaming Awards 2026 (19 January) as Most Innovative Supplier, while Founder Alexandre Tomic has been nominated for the Outstanding Contribution Award, recognising his long-standing impact on the European iGaming ecosystem.

As ICE opens a new chapter in Barcelona, Alea looks forward to welcoming the industry home and continuing conversations centred on clarity, performance, and long-term partnership.

Events & Conferences