Sports betting revenue in Denmark witnessed a sudden spike in November 2025, according to the latest figures from the Danish Gambling Authority. The report has also revealed strong gains in online casino revenue, helping lift the Gross Gaming Revenue (GGR) compared to the same period last year. However, land-based casinos and gaming machines continued to underperform. The numbers highlight the shift in consumer preferences toward online gambling channels.
Regulator’s Latest Report Shows Danes Spent More on Online Casinos and Sports Betting in November 2025: Quick Summary
- Denmark posted steady growth in sports betting revenue during November, with GGR rising 14% year-on-year (YoY) to DKK 265 million (€35 million). Revenue from online casinos in Denmark increased 27% to DKK 375 million (€50 million), pushing total GGR to DKK 767 million (€103 million).
- Land-based gambling performances remained weak, with casinos generating DKK 30 million (€4 million), down 3.42% YoY, and gaming machines posting DKK 95 million (€13 million). Mobile betting accounted for 73.29% of total revenue, while land-based spending fell.
- Officials are considering introducing stricter advertisement rules for gambling, including a whistle-to-whistle ban during live sports broadcasts. The debate follows concerns about the rise of gambling ads being displayed during live sports events.
Sports Betting and Online Casino Revenue Lift November 2025 GGR
Figures from the Danish Gambling Authority’s latest monthly statistics show that the Danes’ gambling spend increased in November 2025 compared with November 2024. After recording a 50% year-over-year (YoY) decline in Gross Gaming Revenue (GGR) in October 2025, sports betting revenue in Denmark posted strong growth in November.
Sports betting generated DKK 265 million (approximately €35 million), representing a 14% YoY increase. Online casino revenue also increased 27% YoY, reaching 375 million (roughly €50 million). Total GGR during the month jumped to DKK 767 million (approximately €103 million), up from DKK 655 million (roughly €88 million) in November 2024.
Amid significant growth in online gambling in Denmark, profits from the retail industry continue to falter. Land-based casinos generated just DKK 30 million (roughly €4 million) in November, down 3.42% YoY. Meanwhile, gaming machine revenue remained flat at DKK 95 million (approximately €13 million).
Revenue from gaming machines fell 1.4%, while that from land-based casinos declined by 3.4% YoY. The contrasting performance between retail and online channels continue to shape the overall picture of Denmark’s gambling economy. Earlier this month, Portugal narrated a similar story of faltering revenue from land-based casinos.
Mobile Gaming on the Rise as Denmark Braces for Advertising Reforms
The report revealed that Danes prefer mobile gaming over land-based venues. Nearly 73.29% of betting revenue was generated through mobile play, up from 65.94% in November 2024. Meanwhile, the revenue from land-based venues dropped from 8.7% to 7.2% during the same period.
Looking ahead, Denmark is in the midst of reforming the Gambling Act. Lawmakers have proposed imposing a complete ban on advertisements during live sports broadcasts. This is part of a wider agenda to protect the young generation from exposure to gambling ads. A faction of analysts has labelled Denmark’s marketing reforms as “too aggressive”.
According to Denmark’s media watchdog, 767,000 gambling adverts aired across Danish TV and radio in 2024, at an average of 2,100 a day. The figures are five times higher than in 2012, when the market was liberalised. While these numbers have compelled authorities to take note, the continued growth in the online gambling sector demonstrates Denmark’s potential as a regulated gambling market.
Analysts caution that any new regulation must provide stronger consumer protection standards without undermining the industry’s potential for growth. With online casinos and sportsbooks reporting positive revenue figures, upcoming gambling reforms in Denmark are likely to shape the sector’s development through 2026 and beyond.