Betinvest returned from ICE Barcelona with one clear takeaway: in fast sports and esports, performance is not defined by how much content you can list – it’s defined by how reliably you can deliver it under pressure. Across meetings and live demos, Betinvest focused on practical operator outcomes: predictable volume, stable feeds, and trading confidence when demand spikes.
This year’s presence was framed by “Phoenix mode”, a disciplined reset aimed at stripping out unnecessary complexity and rebuilding around faster signals, cleaner decisions, and infrastructure that holds at scale.
As Betinvest CEO, Dmytro Matiukha put it,
Sportsbook teams don’t need more complexity. They need products that run cleanly every day. Our focus is predictable volume and stable delivery, backed by risk controls and integrity oversight that help operators trade with confidence.
Key Moments
- Betinvest met with partners and new contacts throughout ICE Barcelona, focusing on practical operator needs: predictable volume, stable feeds, and trading confidence under peak demand.
- The team showcased its fast sports and esports portfolio through live widget demonstration.
- Phoenix Trials became a central on-stand highlight, translating the message into an interactive short-format experience built around intuitive formats, short sessions, and immediately clear outcomes.
Always-On Formats Without Operational Chaos
At ICE Barcelona, Betinvest presented a fast sports and esports portfolio built to generate frequent in-play moments while staying structured and manageable for trading teams. Across the lineup, the core principle was consistent delivery: stable timing, dependable feeds, and operational support that remains reliable when demand rises.
The showcase placed renewed focus on eCricket, rebuilt with stability and consistency as the priority. Rather than “more content”, the emphasis was on predictable structure and performance that holds as volume increases. Betinvest also featured eFootball and Fast Sports Table Tennis as part of the same operator-ready approach: short-format engagement, clear betting rhythms, and dependable delivery designed for continuous trading operations.
Across the conversations at the booth, the theme was consistent: volume only matters when it’s reliable, and reliability is built into the product through delivery discipline, integrity monitoring, and risk controls that protect margin under load. Pavlo Hrevtsov, Chief Sales Officer at Betinvest, said:
Operators don’t need more moving parts. They need short-format products that run predictably, with stable feeds, clear in-play moments, and delivery trading teams can trust every day.
How Phoenix Trials Brought Short-Format Esports to Life
Phoenix Trials was Betinvest’s on-stand activation designed to bring the company’s event message to life through participation. Built in EA SPORTS FC 26, the experience was created to showcase how esports content performs best when formats are intuitive, sessions are short, and outcomes are immediately clear. Visitors could step into a fast, competitive routine that feels closer to an esports player’s mindset than a passive demo.
The activation consisted of three mini-trials — Trial of Precision (Wall Breaker), Trial of Connection (Crossing Session), and Trial of Control (Extreme Hot Potato) — with a single run per participant and a total playtime designed to stay under ten minutes. Results were combined into a single score and displayed on a live leaderboard updating in real time throughout the activation.
The activation quickly became a crowd favourite at the stand, drawing steady participation and plenty of friendly competition throughout the day. Visitors enjoyed the fast pace and clear format, and many walked away with a memorable experience, with the top performers taking home premium prizes.
About Betinvest
Betinvest provides sportsbook content and technology across fast sports and esports. The company focuses on predictable volume, stable delivery, and operator-ready performance — supported by risk controls and integrity processes designed for consistent execution under pressure.