Kawaii Partners started offering its services as an affiliate programme in 2023. It operates on the Affilka (SoftSwiss) software and holds a valid licence from Curaçao. Currently, the only brand that is a part of its programme is Hugo Casino. Its commission plans include revenue share deals up to 45%, CPA deals and hybrid deals.
Although Kawaii Partners has attended a few award shows, such as the iGB Affiliate in London 2025, the company is yet to win an award. This is no surprise considering the fact that Kawaii Partners started working in 2023.
In April 2024, Kawaii Partners received certification from Affiliate Guard Dog, which is considered a prestigious accreditation as it adds legitimacy to Kawaii Partners. The company was most recently nominated for the “Best Affiliate Programme 2025” at the AIBC Euroasia Awards.
Currently, there’s just one brand that operates as part of the Kawaii Partners group. The casino in question is Hugo Casino, an online casino that has a Curaçao licence and offers a variety of payment methods.
Hugo Casino offers up to €600 and 275 free spins on your first three deposits. The operator is licensed by Curaçao and uses SSL encryption to protect players’ data. Some of the payment methods that clients can use here are:
The platform supports multiple languages, and its game library is supplied by many reputable providers. These include the likes of Thunderkick, BGaming, Ezugi, Quickspin, Spribe, and Wazdan. Apart from the welcome bonus, registered players can also benefit from the weekend reload offer. It provides you with a 40% match up to €200.
Hugo Casino has a few territorial restrictions. Players from the UK, France, Ukraine, Singapore, the USA, the Netherlands and Spain can’t register here. To learn more, you can read our full review of Hugo Casino.
Members of the Kawaii Partners programme will experience several benefits, such as fast and guaranteed payouts, high LTV through player retention strategies, several payment methods to choose from, as well as dedicated affiliate managers.
Every designated personal account manager has a goal: to provide clients with fast, personalised support and guidelines that will boost affiliate success. Through the player retention programme, Kawaii Partners aims to help its members not just attract new referred players but also keep them engaged as time goes on.
Kawaii Partners appears to target Tier-1 and European countries. More precise information about accepted or restricted jurisdictions can be confirmed directly with the Kawaii Partners affiliate team.
Kawaii Partners accepts high-quality traffic through SEO and PPC from its affiliates. For special advertising purposes, every affiliate must receive a formal confirmation from the company that states that they can use Kawaii Partners’ brand.
When it comes to the commission plans, Kawaii Partners have three separate deals, which are revenue-share, CPA, and hybrid.
As an established gambling affiliate programme, Kawaii Partners has a revenue-share package based on the number of first-time deposit (FTD) players. The more FTDs a client has, the bigger the commission percentage will become. FTDs will be calculated after the first month. The calculation is the following:
The following expenses are taken out of the equation:
According to the CPA deal by Kawaii Partners, affiliates can make between €50 and €500 every month. For more information on how the CPA programme works, affiliates need to get in touch with Kawaii Partners.
Hybrid deals are available at Kawaii Partners upon request. Affiliates who want to opt in for a hybrid deal need to get in touch with the affiliate team of Kawaii Partners or their dedicated account manager.
As one of the most comprehensive affiliate programmes out there, Kawaii Partners also offers sub-affiliation to its network. At the moment, it provides its subaffiliates with a 5% revenue-share offer.
Members of the Kawaii Partners affiliate programme are able to choose between FIAT and crypto options as payment methods. The company makes payouts via bank transfers, Bitcoin, USDT, and USDC.
Commissions at Kawaii Partners are sent every month. The minimum amount that partners can withdraw is €200. If the amount doesn’t go over the minimum threshold, they won’t receive payments at the start of the month. Bank transfer payouts are an exception to this rule.
If the affiliates choose bank transfers as their payout method, the minimum threshold is €1,000, which usually is paid out on the 25th of every month.
From time to time, Kawaii Partners may make errors in calculating the commissions. If that occurs, the underpayments will be promptly paid out, or the overpayments will be recovered. If partners notice that there’s an error in the calculation, they’re required to reach out to the customer support team within 30 days.
Affiliates are responsible for taxes, fees and extra charges that are due both locally and internationally. Also, the affiliate programme doesn’t make payments to third parties. The name of the payment account must match the name of the client.
As a licensed entity, Kawaii Partners must also verify the identity of its partners. For individuals, the company may require the following documents at any point:
Legal entities need to provide their formation documents, a copy of a recent bank/payment statement, and information that will allow Kawaii Partners to determine the identity of the business and its good standing.
Until the affiliate’s identity is verified, Kawaii Partners won’t go into further negotiation and/or conduct a payout with a client.
The affiliate dashboard is user-friendly and provides the users with all the necessary tools to track customer activity and thus implement marketing strategies effectively. The insights will provide affiliates with information on whether their campaigns were successful and how they can improve them in the future.
Kawaii Partners operates on the SoftSwiss Affilka software, which is one of the main providers in the iGaming industry. There are no setup fees, and the Affilka team handles the technical setup, as well as unlimited customer support. The software itself also has a built-in payment processing system, interface customisation, and is ISO 27001 compliant.
To start cooperating with Kawaii Partners, affiliates need to get in touch with their counterparts at the company. They will explain the process of integration and provide their affiliates with an account through which they can track their activity. They can also go to the official Kawaii Partners website directly and register themselves. Below, we created a brief explanation of how to complete the process.
Time Needed:
05:00
Device Required:
PC, Mobile and Laptop
As soon as affiliates click the registration button, they’ll have to enter their company name, address, nickname, etc. They also have to create a password.
There’s a designated field for affiliates where they need to enter traffic sources. Every affiliate is also required to enter a phone number.
For better communication, Kawaii Partners requires affiliates to provide their Microsoft Teams and Telegram links/accounts.
Before each affiliate can successfully register, they should read the terms of use. Users can also opt in for the company’s newsletter. Kawaii Partners will finalise the process once they review the information provided by the affiliate.
The affiliate team at Kawaii Partners is there to assist every affiliate with all matters. Apart from being able to reach out to support via email, affiliates have dedicated account managers on Teams and Telegram, who are in charge of making sure that the enquiries made by affiliates are addressed promptly.
Kawaii Partners offers general support via email and Microsoft Teams. Affiliates can also get in touch with the Kawaii Partners team through Telegram for quicker communication.
Every affiliate that decides to operate with Kawaii Partners will experience a few advantages, but the programme faces a few disadvantages that are worth sharing as well.
Kawaii Partners is a new company in the world of iGaming affiliates, but its platform is highly secure, and the system offers a decent revenue share. Affiliates can earn up to 45% commission based on FTDs, and they can even enjoy hybrid systems on request.
Kawaii Partners puts major emphasis on communication. Every affiliate will have a dedicated account manager who will be there to answer all enquiries. That’s why they can contact the company via email, Telegram and Microsoft Teams.
The software they use is created by SoftSwiss, one of the most respected software developers in the business. The dashboard provides affiliates with valuable information regarding conversion and stats on their marketing campaigns.
Every affiliate should be aware of two things, though. The terms of use at Kawaii Partners state that affiliates can’t use the Kawaii Partners brand as a marketing tool for PPC, keywords, or social media campaigns. If they want to display the brand name in any way, they need to get formal confirmation from Kawaii Partners.
Those who prefer using bank transfers should also be aware of the fact that the minimum monthly payout is higher than usual, as it sits at €1,000.
With that being said, we can conclude that Kawaii Partners is a reliable affiliate programme that has been active in the industry for years. That can also be confirmed by the fact that their brand has been having the top exposure on some of the strongest affiliate websites.
Kawaii Partners accepts high-quality traffic through SEO and PPC from its affiliates.
Affiliates at Kawaii Partners get paid around the 25th of every month. There’s a minimum threshold for payouts, and if it’s not met, affiliates will receive their payment the next month. Every affiliate will have to verify their identity at some point as well.
There are two minimum payout limits at Kawaii Partners, and they depend on the method that affiliates are using. VISA, MasterCard and Bitcoin have a minimum payout of €200 per month. Bank transfers have a minimum payout of €1,000 each month.
The tracking software that Kawaii Partners uses is Affilka by SoftSwiss. This reliable casino affiliate software was created with the goal of offering affiliates deeper information into their data, including but not limited to conversion, commissions, and other metrics that can help affiliates to optimise their campaigns.
