Launching a white label sports betting site is more affordable than building a custom platform from the ground up. However, there are still certain expenses involved. Let’s explore an overview of the common costs to account for below.
Exploring White Label Sportsbook Software Providers
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What is White Label Sportsbook Software?
A white label sportsbook solution is a turnkey solution that allows entrepreneurs to achieve business success by launching branded sportsbook platforms without developing the infrastructure from scratch. This means, instead of hiring professionals to develop proprietary software, acquire licences, and navigate complicated compliance regulations, budding operators can leverage a pre-packaged platform from an experienced third-party vendor. This model has been extremely successful in the past few decades, especially in the sports betting industry, as demand for online sportsbooks continues surging globally. A comprehensive solution like a white label sportsbook platform offers fast-track entry for new betting operators. On that note, here are three benefits of white label sports betting software solutions.
How White Label Sportsbook Solutions Work
White label sportsbook platforms are designed for rapid deployment and scalability. As a result, they offer feature-rich solutions for extensive customization aligned with your business goals. Below, the team at Ace Alliance has prepared a breakdown of the primary features of a typical white label sportsbook software for reference.
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Front & Backend Software: The frontend is the customer-facing side of a betting software. The backend, on the other hand, is the robust back office where you manage users, content, data feeds, and betting limits and track engagement, site analytics, etc. Ensure the business end of the sportsbook platform has all the essential tools you need to run your sports betting site.
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Odds & Risk Management Tools: White label sportsbook software providers often integrate with third-party odds feeds to deliver real-time betting markets. These software offer the complete package, including risk management tools, payment systems, advanced analytics and reporting tools, and solutions to adjust the odds autonomously to protect your house edge.
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Support for Payment Gateways: White label online sports betting software come with integrated payment systems that support multiple currencies and different payment methods. The list includes all the popular payment gateways used globally, from debit and credit cards to bank transfers, and even cryptocurrencies. These payment processing systems are secure and compliant with global payment standards, such as PCI-DSS.
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Licencing & Compliance: White label solutions allow sportsbook operators to use existing gambling licences, significantly reducing legal hurdles, time, and expenses for applying for new licences covering multiple jurisdictions. This ensures that all operations comply with the local regulations governing your target jurisdictions.
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Customer Support Services: A dedicated account manager is usually available around the clock to handle end-user queries via live chat, email, or phone. Some betting software providers also offer multilingual support for international markets.
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Data Analytics & Reporting Tools: Real-time dashboards provide detailed insights into player behaviour, revenue streams, and website performance. These tools are critical for optimising marketing efforts and improving your long-term customer retention strategies.
How to Choose the Right White Label Sports Betting Platform Provider
Before you choose a white label provider for delivering the ultimate sports betting experience to your customers, it’s essential to understand what makes a reliable partner. For further insights into launching your own iGaming business, check out our detailed guide on how to start an online casino business. Now, let’s get on with the factors to consider when choosing a white label sportsbook solution.
Compliance Assistance
Choose a sports betting platform with valid licences in well-regulated jurisdictions, such as the Malta Gaming Authority (MGA), the UK (UKGC), and Curaçao (CGCB). This only adds legitimacy to your brand but also ensures that you can access players from key global markets without facing regulatory discrimination. Before choosing a white label online sportsbook, ask whether the licence specifically supports sports betting and not just casino or general iGaming offerings.
Diverse Markets Coverage
Evaluate the depth and breadth of a betting software's market diversity before signing up. Do they cover all major sports like football, basketball, tennis, cricket, eSports, etc.? Can they support both pre-match and live betting markets? Remember, a diverse range of betting markets not only improves user engagement but also maximises player retention rates.
Technical Support Solutions
Choose a white label sportsbook solution that offers 24/7 technical support and a clear Service Level Agreement (SLA) guaranteeing 99.9+% uptime. Make notes of how quickly the support team responds to incidents and what support channels, like chat, phone, ticketing systems, etc., are available to your online sportsbook business.
Reporting & Analytics Oversight
Ensure the sports betting software solutions include access to detailed reporting tools. You should be able to analyse player engagement, behaviour, and usage patterns, track the performance of your marketing campaigns, monitor revenue in real-time, and export data feeds for deeper analysis. Look for providers offering customisable KPI and dashboard widgets.
Overall Reputation & Client Reviews
Always research the white label sportsbook solution's history before signing up. Read customer testimonials, reviews, and case studies to gain a deeper insight into what you are about to sign up for. A robust track record with successful launches in multiple regions is a solid indicator of high service quality and reliability.
Payment Systems & Security Certifications
Ensure the betting software supports secure and globally trusted payment gateways. Check for fraud prevention methods, KYC tools, and compliance with Anti Money Laundering (AML) and GDPR data protection regulations. Finally, ensure the white label solution processes fast deposits and withdrawals for a seamless sports betting experience.
Popular White Label Sportsbook Software Providers
Choosing the right white label sportsbook solution is the key to achieving your business goals. Below we’ll feature some of the industry’s top-rated sports betting software providers to help with your research.
OddsGate
OddsGate got its start in Portugal in 2022 specialising in white label sportsbook software. The company prides itself on its quick-to-launch model and comprehensive approach to iGaming platform software. Their key features include:
- All in one model supporting both sports betting and casino games.
- Integrated backend affiliate marketing tools for operators to boost their brands.
- Tested anti-fraud features to ensure secure payment transactions and user activities.
Vegangster
With over a decade of industry experience under their belts, Vegangster is a white label sportbook software provider whose model is designed to help operators deploy rapidly and scale their brands. With Vegangster, you can expect:
- Operators can set up integrated sports betting functionalities as well as casino games.
- Market coverage extends to 180 sports and over 50,000 live events monthly.
- Offers comprehensive reporting and analytics tools for oversight and to drive more business to your brand.
Frently
With games from over 150 providers, 200+ payment options, and additional game features available to add on, Frently has been in operation for over 18 years as a leading name in B2B iGaming services. Frently offers its clients:
- Operators can facilitate coverage of over 60 sports with 1,000,000 live and pre-match events annually, including over 500,000 ESports events.
- Full-scale sportsbook and casino integration features, with games from over 150 diverse providers.
- Advanced backend tools await operators for game elements, tournaments, promotions, and other marketing features.
Slotegrator
Operating since 2012, Slotegrator’s white label sportsbook platform solutions provides access to 400,000 pre-match events and over 35,000 live events across more than 60 sports with a unified API. Slotegrator solutions come with:
- Pre-match coverage for over 60 sports features more than 400,000 events, with around 35,000 live events for over 20 sports.
- Operators can feature 7 virtual sports around the clock in full HD, as well as coverage for approx. 4,500 ESports events.
- The Unified API offers enhanced integration for game content, payments, customisation features, and much more, and the BI Analytics tools allow for oversight and security for players’ payments and data.
Atlaslive
Atlaslive is a rising powerhouse in white label sportsbook solutions, earning “Best Sports Betting Provider” and “Rising Star in Sports Betting Technology” at the Prague Gaming & Tech Awards of 2024. Atlaslive solutions include:
- Fully automated operational management tools with integration from multiple providers to reduce manual intervention and enhance efficiency.
- Integrated with multiple odds providers which allows the operators to choose providers best suited to a particular sport, category, interactive tournament, or pre-match event.
- Allows operators to create and manage a range of different promos and free bets, with a deep range of customisation features up to 150 activity parameters for increased flexibility.
Pros & Cons of White Label Sportsbook Solutions
With an estimated market capitalisation of USD $88.44 billion in 2025 and a projected value of USD $245.45 billion by 2030, the online sports betting market is expanding at an average CAGR of 11.9% according to Statista. To meet the rising surge in popularity and future trends, operators continue to look more and more to white label solutions. Let’s take a look at the benefits and drawbacks in more detail below.
Pros
- Allows quicker market entry.
- Lower initial costs to launch.
- Minimum regulatory burdens.
- 24/7 technical assistance.
- Suite of robust platform tools.
Cons
- Limited brand control options.
- Requires revenue sharing.
- Limited customisation available.
- Dependence on white label provider.
- Licencing is tied to the vendor.
Exploring White Label vs. Turnkey Sportsbook Solutions
When launching your own sports betting site, you can choose between white label and turnkey solutions based on your business goals; the process is the same for operators choosing between turnkey and white label online casino providers as well. Let’s review a detailed comparison between both models to help you find the ideal solution for your brand.
| Features | White Label Providers | Turnkey Providers |
|---|---|---|
| Costs | Lower upfront investment but with a revenue share model. | Higher initial investment but full profit retention. |
| Control | Limited control as the provider manages key operations. | Full control over operations and branding. |
| Deployment Speed | High. You can launch a new betting site in weeks. | Moderate. Requires time for development, testing, and set-up. |
| Regulatory Requirements | The provider is responsible for acquiring licences. | You are in charge of acquiring and maintaining licences. |
| Ownership | Your business operates in the provider's ecosystem. | Get full ownership of the platform and customer data. |
| Customisation | Basic UI customisation and limited backend changes. | Fully customisable front and backend features. |
Cost of Launching a White Label Betting Platform
Conclusion
White label sportsbook software providers offer a fast and efficient route to make your way into the iGaming industry. They offer significantly lower setup times, minimum regulatory hurdles, and ongoing technical assistance, among other benefits. However, you must evaluate the trade-offs in customisation, data ownership, flexibility, and long-term growth potential before making your foray into this business. By understanding the core features, pricing structure, and operational responsibilities, you can make informed decisions and avoid unexpected costs down the road. Ace Alliance delivers expertly researched blogs, news articles, and online gambling guides and reviews based on our years of facilitating and attending renowned iGaming events across Europe, bringing industry leaders together.
FAQ About White Label Sportsbook Software Providers
What is a White Label Sportsbook Solution?
A white label sportsbook platform is a holistic solution provided by a third-party vendor, allowing betting operators to launch branded sportsbooks without developing the technology or sourcing licences on their own.
How to Compare & Choose the Best White Label Sportsbook Provider?
You must evaluate white label providers based on licencing coverage, betting market diversity, payment systems, technical support, platform flexibility, regional experience, and user reviews before making up your mind.
Which Features Are Key for a White Label Sportsbook Platform?
Look for a platform offering comprehensive odds feeds, in-play betting operations, payment gateway integration, mobile compatibility, risk management tools, and multilingual support, among other features.
How to Ensure Compliance with Regulatory Requirements?
Work with white label providers that operate under established licences and offer region-specific compliance support. Check if the provider complies with all local guidelines in regulated markets.
What is the Average Cost of a White Label Sportsbook Solution?
The average cost of setting up a white label sportsbook includes setup fees, monthly platform charges, and revenue-sharing arrangements. Pricing can also vary by provider and region, but starts at €5,000/month.
How Long Does it Take to Set Up a White Label Sportsbook Platform?
It typically takes between 2-6 weeks to launch a branded sportsbook, depending on the level of customisation desired and market-specific requirements.