2026 iGaming Trendbook
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Table Of Content :
GRAND PRIX 2026

FORMULA 1® MADRID

Event Video Watch the trailer

The Weekend You Won’t Forget

Top iGaming senior leaders and C-level executives will gather for a VIP experience at the Formula 1® Madrid Grand Prix 2026, on 11-13 September 2026, in the exclusive setting of the F1 Paddock Club™.

With panoramic views over the pit lane and the start-finish area, this weekend will bring you close to the heart of the race. Beyond the track, there’s behind-the-scenes access, outstanding hospitality, and time to connect with industry leaders in a setting that feels worlds away from the usual Grand Prix crowd.

Promotional banner for Ace Alliance Formula 1 Madrid Grand Prix 2026 showing two Formula race cars speeding on a track, with event text and dates “September 11–13” displayed.
1

Network with top iGaming decision-makers

Spend the weekend alongside senior executives from the industry, exchange ideas, and build meaningful partnerships in the unique setting of the F1 Paddock Club™.

2

Experience the Formula 1 race right at the centre of action

Mix business with the excitement of the Grand Prix, meet drivers and team insiders, and see the race from perspectives most spectators never get.

3

Create unforgettable memories

Every detail of the weekend, including the trackside views, the fine dining, and the relaxed conversations, is designed to make an impression you won’t forget.

4

Access Reserved for the Few

Step into an exclusive circle of leaders where every conversation carries influence and potential.

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Join the experience!

We’ve designed an experience that blends high-level networking with unforgettable moments. Here’s why this is the event you can’t afford to miss:

Connect with industry leaders in Formula 1’s most exclusive hospitality environments, where business conversations flow naturally at the heart of the action.
Connect with industry leaders in Formula 1’s most exclusive hospitality environments, where business conversations flow naturally at the heart of the action.
From pit lane access to panoramic race views, this is a rare opportunity to experience Formula 1® from an insider’s perspective.
From pit lane access to panoramic race views, this is a rare opportunity to experience Formula 1® from an insider’s perspective.
Industry Leaders
Enjoy exclusive behind-the-scenes moments, premium viewing from the F1 Paddock Club™, and refined, all-inclusive dining through the Grand Prix™ weekend.

The Ace Alliance events are all about creating unforgettable experiences, whether it’s the thrill of the race or something unexpected, like a helicopter ride above Rome. At the Madrid Grand Prix, you’ll get close to the action, connect with other iGaming leaders, and enjoy moments that you’ll remember long after the weekend. I’m looking forward to welcoming everyone this September!

Faruk Aydin
Faruk Aydin
Managing Director at Ace Alliance
VIP Pass
3-Day F1 Paddock Club™ pass Friday 11 – Sunday 13 September 2026
Premium Paddock Club™ viewing location overlooking the pit lane and start–finish area
Behind-the-scenes Formula 1® access (subject to availability)
Live Q&A sessions with Formula 1® drivers, team members, and ambassadors
All-inclusive fine dining throughout the Grand Prix™ weekend.
Complimentary premium beverages served throughout the day
Access to the Club Lounge presented by American Express
Full weekend entertainment programme
Dedicated VIP guest services
Optional hotel and transportation arrangements can be organised independently for interested guests

The Ace Alliance events are all about creating unforgettable experiences, whether it’s the thrill of the race or something unexpected, like a helicopter ride above Rome. At the Madrid Grand Prix, you’ll get close to the action, connect with other iGaming leaders, and enjoy moments that you’ll remember long after the weekend. I’m looking forward to welcoming everyone this September!

Faruk Aydin
Faruk Aydin
Managing Director at Ace Alliance

What’s waiting for you at F1 Paddock Club during Spanish Grand Prix 2026

Enjoy exclusive behind-the-scenes access, champagne moments, front-row views, and fine dining throughout the Spanish Grand Prix weekend.

Past Sponsors and Partners

FAQs – Ace Alliance Formula 1 Madrid Grand Prix

What does the ticket include?

The ticket includes 3-day access to the F1 Paddock Club™, premium viewing over the pit lane and start–finish area, all-inclusive dining and beverages, behind-the-scenes experiences (subject to availability), access to the Club Lounge presented by American Express, and full weekend entertainment.

Which days does the ticket cover?

The ticket is valid from Friday 11 September to Sunday 13 September 2026, covering the entire Formula 1® Grand Prix™ weekend.

What behind-the-scenes experiences are included?

Guests may enjoy the Aramco F1® Pit Lane Walk and a guided track tour with an Expert Host (subject to availability and operational schedules).

Are food and drinks included throughout the day?

Yes. Guests will enjoy all-inclusive premium dining and complimentary beverages throughout each day of the event.

Is there a dress code?

Smart casual attire is recommended. Comfortable footwear is advised, as some walking between hospitality areas is required.

What time should I arrive on Friday?

Guests are encouraged to arrive from approximately 10:00 onwards to fully enjoy the hospitality experience ahead of the first on-track sessions.

Are tickets transferable or refundable?

No. Tickets are non-transferable and non-refundable once confirmed.

Where is the event located?

The Formula 1® Madrid Grand Prix takes place in Madrid, Spain, with the Paddock Club™ located directly above the pit lane at the circuit.

Testimonials

Cordelia Morgan - Cooper

A huge thank you to Ace Alliance for hosting an incredible two days of networking in Riga! It was my first time in the beautiful city and with perfect weather, great events, and something for everyone (walking tour, brunch in the historic house of the black heads, drinks in Zuzeum, a boat trip and some fantastic keynotes - the experience was outstanding! What really stood out for me was the modern spin on “conferencing” - intimate, well-curated, and designed to spark truly meaningful conversations. I’m already looking forward to seeing what’s next!

All in Global Sponsor

Ace Alliance in Riga was superbly organised: city tour, food tour, boat trip, a deluxe buffet at the House of the Blackheads, a buzzing closing party - and of course the keynote panels, where I jumped in to discuss the future of iGaming content. Proud that All-in Global was a main sponsor, and even prouder of the great crowd: we met new people, reconnected with industry friends, and left with fresh connections, real networking, and new business in the pipeline. The Ace Alliance team did an absolutely stellar job.

A graphic with the words STARS PARTNERS in white letters on a blue background.

Unlike traditional conferences, Ace Alliance Riga was a truly unique 2-day bonding experience. Instead of rushing between business meetings and panels, we had the chance to connect on a deeper level - to really get to know the people we usually only exchange quick hellos with at big industry events. What made this gathering so special is that it wasn’t just about professional connections - it was about discovering the bigger dreams and values behind the people. It was both productive and deeply inspirational.

Clint Griscti

Trip up north for the Ace Alliance Riga event delivered more than just a welcome change of scenery. It brought the right mix of real conversations, shared perspectives, and low-key industry magic. From wandering through the Old Town to deep chats over drinks, it was one of those weeks that remind me why I still love this game. No panels. No pitch decks. Just people, ideas, and connections.

Mr.Gamble

Honored to be featured in the 2025 iGaming Trendbook by Ace Alliance and to take part in their podcast live sessions. As the CMO of Mr. Gamble, it was a great opportunity to share my perspective and contribute to the conversation shaping our industry. Big thanks to Ace Alliance for including me in such an impactful initiative for the iGaming community.

trackier

Although I missed the Ace Alliance, I heard it was a tremendous success. But I'll make sure not to miss any future events from them. Congratulations Emre Goktas and Barb Tasci!

Faye Williams

A massive thank you to the team Ace Alliance for the most exceptional few days in Riga. The organisation and attention to detail was truly exceptional. I really appreciated the opportunity to represent ThrillTech in such a beautiful city.