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Table Of Content :
GRAND PRIX 2026

FORMULA 1® MADRID

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What to Expect

An invitation-only experience welcomes a select group of iGaming senior leaders and C-level executives to the Formula 1® Madrid Grand Prix 2026, taking place from Friday, 11 to Sunday, 13 September 2026, in an exceptionally exclusive setting within the F1 Paddock Club™.

From VIP arrival to panoramic views overlooking the pit lane and the start–finish area, every element is curated for comfort, access, and immersion. The experience extends far beyond the race itself, offering a blend of elite motorsport, behind-the-scenes access, fine gastronomy, and moments of connection that elevate the Grand Prix™ weekend.

Promotional banner for Ace Alliance Formula 1 Madrid Grand Prix 2026 showing two Formula race cars speeding on a track, with event text and dates September 11–13 displayed.
1

3-Day F1 Paddock Club™ pass
Friday 11 – Sunday 13 September 2026

2

Premium Paddock Club™ viewing location
Panoramic views overlooking the pit lane and start–finish area

3

Behind-the-scenes Formula 1® access (subject to availability)
Aramco F1® Pit Lane Walk and guided track tour with an Expert Host

4

Live Q&A sessions with Formula 1® drivers, team members, and ambassadors

5

All-inclusive fine dining
Curated fusion of global and local cuisine, refreshed dail

6

Complimentary premium beverages served throughout the day

7

Access to the Club Lounge presented by American Express
Race radios, guest services, and race-day essentials

8

Full weekend entertainment programme
Live music, DJ sets, racing simulators, luxury food stalls, and brand activations

9

Dedicated VIP guest services ensuring a seamless experience from arrival to departure

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Join the experience!

We’ve designed an experience that blends high-level networking with unforgettable moments. Here’s why this is the event you can’t afford to miss:

Connect with industry leaders in Formula 1’s most exclusive hospitality environments, where business conversations flow naturally at the heart of the action.
Connect with industry leaders in Formula 1’s most exclusive hospitality environments, where business conversations flow naturally at the heart of the action.
From pit lane access to panoramic race views, this is a rare opportunity to experience Formula 1® from an insider’s perspective.
From pit lane access to panoramic race views, this is a rare opportunity to experience Formula 1® from an insider’s perspective.
Industry Leaders
Enjoy exclusive behind-the-scenes moments, premium viewing from the F1 Paddock Club™, and refined, all-inclusive dining through the Grand Prix™ weekend.

We’ve designed this experience to blend high-octane thrills with high-value connections. For the Madrid Grand Prix, we have curated an environment where high-level iGaming networking meets the adrenaline of Formula 1. We are setting the stage for unforgettable moments, and I look forward to welcoming our industry’s leaders this September.

Faruk Aydin
Faruk Aydin
Managing Director at Ace Alliance
VIP Pass
3-Day F1 Paddock Club™ pass Friday 11 – Sunday 13 September 2026
Premium Paddock Club™ viewing location overlooking the pit lane and start–finish area
Behind-the-scenes Formula 1® access (subject to availability)
Live Q&A sessions with Formula 1® drivers, team members, and ambassadors
All-inclusive fine dining throughout the Grand Prix™ weekend.
Complimentary premium beverages served throughout the day
Access to the Club Lounge presented by American Express
Full weekend entertainment programme
Dedicated VIP guest services
Optional hotel and transportation arrangements can be organised independently for interested guests

We’ve designed this experience to blend high-octane thrills with high-value connections. For the Madrid Grand Prix, we have curated an environment where high-level iGaming networking meets the adrenaline of Formula 1. We are setting the stage for unforgettable moments, and I look forward to welcoming our industry’s leaders this September.

Faruk Aydin
Faruk Aydin
Managing Director at Ace Alliance

FAQs – Ace Alliance Formula 1 Madrid Grand Prix

Is this experience open to the public?

No. This is an invitation-only hospitality experience, reserved for a select group of senior iGaming leaders and C-level executives.

What does the ticket include?

The ticket includes 3-day access to the F1 Paddock Club™, premium viewing over the pit lane and start–finish area, all-inclusive dining and beverages, behind-the-scenes experiences (subject to availability), access to the Club Lounge presented by American Express, and full weekend entertainment.

Which days does the ticket cover?

The ticket is valid from Friday 11 September to Sunday 13 September 2026, covering the entire Formula 1® Grand Prix™ weekend.

What behind-the-scenes experiences are included?

Guests may enjoy the Aramco F1® Pit Lane Walk and a guided track tour with an Expert Host (subject to availability and operational schedules).

Are food and drinks included throughout the day?

Yes. Guests will enjoy all-inclusive premium dining and complimentary beverages throughout each day of the event.

Is there a dress code?

Smart casual attire is recommended. Comfortable footwear is advised, as some walking between hospitality areas is required.

What time should I arrive on Friday?

Guests are encouraged to arrive from approximately 10:00 onwards to fully enjoy the hospitality experience ahead of the first on-track sessions.

Are tickets transferable or refundable?

No. Tickets are non-transferable and non-refundable once confirmed.

Where is the event located?

The Formula 1® Madrid Grand Prix takes place in Madrid, Spain, with the Paddock Club™ located directly above the pit lane at the circuit.

Testimonials

Cordelia Morgan - Cooper

A huge thank you to Ace Alliance for hosting an incredible two days of networking in Riga! It was my first time in the beautiful city and with perfect weather, great events, and something for everyone (walking tour, brunch in the historic house of the black heads, drinks in Zuzeum, a boat trip and some fantastic keynotes - the experience was outstanding! What really stood out for me was the modern spin on “conferencing” - intimate, well-curated, and designed to spark truly meaningful conversations. I’m already looking forward to seeing what’s next!

All in Global Sponsor

Ace Alliance in Riga was superbly organised: city tour, food tour, boat trip, a deluxe buffet at the House of the Blackheads, a buzzing closing party - and of course the keynote panels, where I jumped in to discuss the future of iGaming content. Proud that All-in Global was a main sponsor, and even prouder of the great crowd: we met new people, reconnected with industry friends, and left with fresh connections, real networking, and new business in the pipeline. The Ace Alliance team did an absolutely stellar job.

A graphic with the words STARS PARTNERS in white letters on a blue background.

Unlike traditional conferences, Ace Alliance Riga was a truly unique 2-day bonding experience. Instead of rushing between business meetings and panels, we had the chance to connect on a deeper level - to really get to know the people we usually only exchange quick hellos with at big industry events. What made this gathering so special is that it wasn’t just about professional connections - it was about discovering the bigger dreams and values behind the people. It was both productive and deeply inspirational.

Clint Griscti

Trip up north for the Ace Alliance Riga event delivered more than just a welcome change of scenery. It brought the right mix of real conversations, shared perspectives, and low-key industry magic. From wandering through the Old Town to deep chats over drinks, it was one of those weeks that remind me why I still love this game. No panels. No pitch decks. Just people, ideas, and connections.

Mr.Gamble

Honored to be featured in the 2025 iGaming Trendbook by Ace Alliance and to take part in their podcast live sessions. As the CMO of Mr. Gamble, it was a great opportunity to share my perspective and contribute to the conversation shaping our industry. Big thanks to Ace Alliance for including me in such an impactful initiative for the iGaming community.

trackier

Although I missed the Ace Alliance, I heard it was a tremendous success. But I'll make sure not to miss any future events from them. Congratulations Emre Goktas and Barb Tasci!

Faye Williams

A massive thank you to the team Ace Alliance for the most exceptional few days in Riga. The organisation and attention to detail was truly exceptional. I really appreciated the opportunity to represent ThrillTech in such a beautiful city.