With over 15 years of experience in digital and affiliate marketing, Mike Waizman, CMO at NGM Game, has led global strategies for brands like LG, Nokia, Yandex, and Kaspersky Lab. Known for merging creativity with performance, he brings a product marketing mindset and a deep passion for brand growth in the iGaming industry.
In our conversation, Mike doesn’t just talk about features or releases—he talks about philosophy. From NGM Game’s adaptive RTP innovation to its meme-inspired hit, his focus is on emotion, honesty, and storytelling. He challenges the industry’s reliance on “cheap triggers", questions AI’s creative limits, and makes a strong case for marketing with purpose. For Mike, 2026 won’t belong to the biggest spenders—it'll belong to the best storytellers.