Financial barriers can prevent children with cancer in Kenya from receiving an early diagnosis and completing treatment. Through United for Impact, 1spin4win is inviting the global iGaming community to help Gertrude’s Children’s Hospital Foundation improve access to essential care.
In Part One of this two-part interview, Natali Miankouskaya, Event & Influencer Manager at 1spin4win, explains how the campaign began, why the company chose Gertrude’s Children’s Hospital Foundation and how other organisations can contribute.
Magda Klimko-Aydin :
To begin, could you tell us what United for Impact is, why 1spin4win launched the initiative, and what it aims to achieve?
Natali Miankouskaya :
United for Impact is a charity initiative designed to improve access to specialised healthcare for children in Kenya with cancer and CNS-related conditions. Financial barriers often prevent vulnerable families from seeking professional care at an early stage. This contributes to late diagnosis and treatment abandonment, leaving the childhood cancer survival rate in Kenya at around 20%, compared with over 80% in many developed countries.
Through this campaign, 1spin4win aims to help close this gap. We bring together the global iGaming community to raise funds covering the costs of diagnosis, treatment, transport, and other essential aid for children and their families nationwide.
As part of United for Impact, we are supporting Gertrude’s Children’s Hospital Foundation, the charitable arm of one of Kenya’s leading paediatric hospitals. Each year, the organisation serves more than 400,000 patients through a network of 18 medical centres.
What is important to emphasise is that, for 1spin4win, this initiative goes beyond a one-off campaign. Through United for Impact, we want to promote a more responsible and sustainable approach to business. We believe the iGaming community has the power to create positive change beyond the industry, and that this influence should be used to help those who need it most.
So far, Affilka, Focus Gaming News, BGaming, and EvenBet Gaming have joined the campaign as supporting partners, and we are grateful for their donations and commitment to the cause.
Magda Klimko-Aydin :
Many companies want to support charitable causes but face the same questions: how do they choose a reliable foundation, verify its work, understand where the money goes, and ensure the process is properly controlled? How did 1spin4win address these challenges, and why did you choose Gertrude’s Children’s Hospital Foundation as your partner?
Natali Miankouskaya :
It was quite challenging to choose the right foundation. What mattered most to us was finding an established and trusted organisation with a clear mission, visible impact, and transparent processes. We needed to understand how the foundation worked, how donations were managed, and how the funds raised through United for Impact would directly support children and their families.
When we came across Gertrude’s Children’s Hospital Foundation, it stood out immediately. We could clearly see the work it was doing, and it was already well known and trusted locally.
However, 1spin4win was not the only side carrying out checks. It was equally important for Gertrude’s Children’s Hospital Foundation to work with an established and proven company, too. As a result, the process involved not only our marketing team but also 1spin4win’s legal department.
Magda Klimko-Aydin :
Why is 1spin4win inviting the wider iGaming community to join the initiative, and what does a company need to do to become a supporting partner?
Natali Miankouskaya :
At 1spin4win, we believe collective action can create a much greater impact than one company working alone. Financial contributions are important, but partners can also support the initiative by highlighting the situation in Kenyan paediatric healthcare and sharing the campaign across their business networks.
We have already completed the most time-consuming part: selecting and verifying the foundation, coordinating the process, and ensuring transparency. This allows other companies to join with confidence. Those ready to support 1spin4win’s initiative can explore participation opportunities and contact us through the United for Impact page: https://www.1spin4win.com/united-for-impact.
United for Impact demonstrates what can happen when organisations combine their resources, networks and influence around a shared cause. By completing the necessary checks and establishing a transparent partnership with Gertrude’s Children’s Hospital Foundation, 1spin4win has created a clear route for other companies to participate.
We would like to thank Natali Miankouskaya for sharing her insights into the initiative and explaining how the wider iGaming community can get involved.
Continue with Part Two of the interview, where Concepter Muoti, Fundraising Manager at Gertrude’s Hospital Foundation, discusses childhood cancer care in Kenya and the impact that wider support can make.
