Ace Alliance is strengthening its partnership and commercial development function in response to growing interest from companies across the global iGaming sector. As part of this direction, Hordij Shkuropat has taken on the role of Head of Partnerships, supporting the company’s plan to expand its international network and build structured cooperation with operators, suppliers, and service providers.
The iGaming industry puts strong emphasis on visibility, credibility, and access to the right audiences. Ace Alliance is addressing these needs by formalising its partnership approach and offering clear, practical cooperation models that help companies reach decision‑makers and present their products in a competitive market.
Hordij Shkuropat brings more than seven years of experience in B2B business development and partnerships across SaaS, iGaming, and affiliate marketing. His background includes work with start‑ups and established brands in tech, media, and entertainment, along with extensive experience managing multi‑level negotiations in MENA, APAC, North America, and Europe.
As Head of Partnerships, Hordij will concentrate on expanding Ace Alliance’s presence within the global iGaming community. He will work with companies seeking stronger market positioning, helping them connect with relevant audiences and take part in initiatives that support their commercial growth.
Faruk Aydin, Managing Director at Ace Alliance says,
2025 was a strong year for Ace Alliance as we expanded our media reach, content formats, and events. But the biggest leap was the number of new partners and brands we began collaborating with.
This appointment is a strategic response to that demand and underscores our commitment to providing partners with structured, high-impact opportunities. Hordij has demonstrated a deep understanding of the global iGaming space, making him the perfect fit to lead this expansion.
Hordij will continue to represent Ace Alliance at major industry events, conferences, and meetups, strengthening the company’s presence within the global iGaming community. He will work closely with the marketing and sales teams so that partnership activity remains aligned with Ace Alliance’s communication plans and sector positioning.
As Hordij Shkuropat explains,
The iGaming sector is becoming more global, and companies are looking for partners who can help them reach the right people. My goal as Head of Partnerships for Ace Alliance is to build our strategy accordingly and unite the most innovative products and the strongest industry voices from across the globe within the Ace Alliance partner ecosystem.
Hordij’s appointment marks an important step in Ace Alliance’s development as the company continues to expand its partner network and build a strong, reliable presence in the iGaming sector.