North America remained Ainsworth’s largest market, contributing 44% of group revenue, but its performance was the primary drag on the half-year result. Regional revenue fell from AU$83.1 million to AU$51.9 million, while unit sales dropped to 492 from 1,357.
Participation and lease revenue also declined as the installed base contracted. Regulatory changes led to the removal of Historical Horse Racing machines connected to Ainsworth’s system in New Hampshire. Management also said its North American single-screen roadmap had gone too long without a compelling new release, weakening operator confidence and unit sales.
Ainsworth’s results primarily concern land-based gaming machines rather than online casino activity. However, Ace Alliance’s H1 2026 analysis found that US iGaming demand fell 9% year on year, indicating that softer momentum was also visible in the digital market.
The weakness was not uniform across the supplier sector. Bragg Gaming recently reported 44% growth in North American proprietary-content revenue, showing that individual suppliers could still generate growth through stronger-performing content.