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Alea Launches Alea Jackpot: A New Engagement Tool That Turns Promotional Spend into Measurable Returns

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Yagmur Uysal
Content Manager
Updated:
Reading Time: 3 minutes

Barcelona, 4th February 2026 — iGaming game aggregator Alea has announced the launch of Alea Jackpot, a fully integrated jackpot solution that enables operators to design, launch, and manage engagement campaigns with full visibility into costs and returns. Formally debuted at ICE Totally Gaming 2026 in Barcelona (20–22 January), the tool is now fully integrated into the Alea Play ecosystem.

The solution enables operators to deploy engagement campaigns across any game or brand without additional technical infrastructure or complex integration. By utilizing configurable funding models and an exclusive Simulator for pre-launch forecasting, the product aims to transform jackpots from a marketing cost into a profit-generating asset.

Jackpot banner with triple seven symbol and gold confetti on red background.

Solving a Long-Standing Industry Challenge

While progressive jackpots remain a staple of player engagement, operators have historically faced high overhead, limited customisation, and little visibility into real-time performance. Alea Jackpot addresses these challenges by putting operators in control of the entire jackpot lifecycle.

Key capabilities include:

  • Self-funding campaign models: Configurable player contributions and admin fees enable jackpots to sustain themselves or generate returns, transforming engagement from a cost centre into a measurable investment.
  • Pre-launch forecasting: The Simulator allows operators to model profitability, hit frequency, and payout behaviour across hundreds of scenarios before committing to a campaign.
  • Multi-currency reporting: Real-time dashboards consolidate contributions, payouts, and projected performance across all supported currencies.
  • Full customisation: Operators can tailor visuals, mechanics, eligibility rules, and messaging to suit individual brands, markets, or campaign objectives.
  • Continuous player engagement: Multi-level jackpots, real-time feeds, in-game widgets, and live win celebrations maintain player interest throughout the experience.

Infrastructure for Multi-Brand Operations

Alea Jackpot is designed for operators managing multiple casinos or brands. A single campaign can connect an entire network while each brand maintains its own identity and player experience. Shared liquidity accelerates jackpot growth, while centralised dashboards provide full visibility and control across all campaigns.

The solution runs on Alea Play’s proven infrastructure, delivering 99.99% uptime with full auditability and traceability of every contribution and payout.

Charlotte Lecomte, Founder and CPO at Alea, commented:

Jackpots are incredibly powerful, but they’ve been treated as an unavoidable cost for too long. With Alea Jackpot, we wanted to give operators full control over timing, funding, risk, and outcomes. The Simulator exists because guessing is not a strategy. Operators should know what they’re launching, what it will cost, and what it can return before it goes live. That’s exactly what we built.

Deployment & Future Roadmap

Alea Jackpot is available now to all Alea Play clients. Existing partners can activate the solution by contacting their Account Manager. Operators interested in becoming Alea clients can reach out to the Business Development team by visiting www.alea.com.

Future development will include personalised VIP jackpots, crypto and sweepcoin support, and expanded analytics integrations.

About Alea

Alea is a leading iGaming aggregator providing access to over 17,000 games from 170+ providers through a single API. The company is VAPT certified and maintains a strategic cybersecurity framework in partnership with Continent 8. Beyond aggregation, the firm recently expanded its ecosystem with Alea Pay, a dedicated payment gateway designed for the evolving iGaming market.

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