Alpha Affiliates is set to bring its highly anticipated Alpha Race to a close with an exclusive event, The Room That Never Existed, on February 10 in Dubai, UAE. The private gathering will bring industry leaders together for a unique experience, marking the culmination of a multi-month competition that highlighted collaboration and innovation across the sector.
An Experience Driven by Atmosphere and Engagement
The Room That Never Existed offers a meticulously crafted experience that unfolds through various interactive elements, guiding attendees through an unforgettable evening. The event programme includes:
- An immersive live performance
- A specially curated dinner
- A DJ set and music programme
- Interactive activity zones for networking and engagement
The event concept reflects Alpha Affiliates’ signature approach to creating meaningful connections, where every element is designed to immerse attendees in a rich, storytelling-driven environment.
Roman, CMO of Alpha Affiliates, commented:
Alpha Race reflects how we approach long-term growth—by creating experiences that connect people beyond campaigns and timelines. Digital performance was only one part of the journey, and bringing industry leaders together offline allows this connection to continue in a different form through conversation, collaboration, and shared atmosphere. The Grand Finale is both a conclusion and a starting point for what comes next.
Key Event Information:
- Date: February 10, 2026
- Time: 8:00 PM (GMT +4)
- Venue: FRNDS × Secret Room, Dubai
Attendees can register for the event through the official link.