Bet365 is preparing to remove approximately 340 roles through a restructuring of its European operations. The reduction represents around 3 per cent of the operator’s global workforce, with its Stoke-on-Trent headquarters expected to experience the greatest impact.
Bet365 plans to remove approximately 340 roles across its European operations.
Around 300 affected positions are expected to be based in Stoke-on-Trent.
The remaining reductions will be divided between Malta and Gibraltar.
A voluntary redundancy programme will seek to limit compulsory departures.
Competition, taxation and regulatory expenditure are driving the restructuring.
Around 300 positions are expected to be affected at Bet365’s Stoke-on-Trent headquarters, where approximately 5,500 people work. The remaining reductions will involve the company’s Malta and Gibraltar offices.
Affected employees have been informed, and consultation is under way. Bet365 intends to offer voluntary redundancy while exploring alternatives that could reduce compulsory job losses.
A Bet365 spokesperson said:
Our colleagues are our priority. We understand the concerns many will have. Impacted staff have been informed and are being fully supported throughout this process.
The figure is not a final compulsory redundancy total. The outcome will depend on voluntary departures, possible redeployment and alternatives identified during consultation.
Bet365 cited a competitive trading environment alongside higher regulatory and tax-related costs. The company described the restructuring as a measure intended to protect its long-term future.
The United Kingdom’s official gambling tax changes increased Remote Gaming Duty from 21 per cent to 40 per cent from 1 April 2026. A new remote betting rate of 25 per cent is scheduled for April 2027.
Ace Alliance’s analysis of UK iGaming demand after the 40 per cent duty rise found resilient demand alongside shifting economics. It shows how commercial pressure can intensify without a broad collapse in audience interest.
The restructuring cannot be attributed exclusively to UK taxation. Bet365 also referred to international competition and regulatory expenditure across its licensed markets. Meanwhile, warnings about Britain’s expanding illegal gambling market demonstrate the channelisation risk facing licensed operators.
Bet365 generated £4.04 billion in revenue during the financial period ending in March 2025, an increase of 9 per cent. Its workforce across betting, gaming and support operations grew from 9,145 to 10,056.
Profitability moved in the opposite direction. Operating profit declined from £396.6 million to £227.6 million, while profit before tax fell from £626.6 million to £348.7 million.
In the strategic report signed by founder and joint chief executive Denise Coates, Bet365 said:
We continued to expand our footprint in both North and South America” as regulated-market growth remained central.
The announcement follows Betfred’s proposed closure of 132 betting shops, which placed more than 600 roles at risk and highlighted the combined effect of taxation, employment costs and changing customer behaviour.
For suppliers, Bet365’s restructuring signals greater emphasis on efficiency and measurable returns. Platform providers, payment companies, identity specialists and risk-management vendors may face tighter procurement and renewed pricing discussions.
The next indicators will be the final number of compulsory departures, the functions affected and any changes to Bet365’s international hiring strategy. There is no indication that the company plans to close an office or withdraw from Stoke-on-Trent, Malta or Gibraltar.
The decision is best understood as an operational reorganisation within a more expensive regulated market. The final impact will become clearer after consultation.
