HELL Partners has reflected on its participation at iGB Affiliate Barcelona 2026, describing the event as a concentrated week of partner meetings and new business discussions across the affiliate ecosystem. On the floor, the focus stayed on strengthening relationships with existing partners and exploring new collaborations as the affiliate market became more competitive.
HELL Partners’ iGB 2026 Agenda: Relationships, Scale & Performance
At the Barcelona event, HELL Partners’ focus was relationship-building and expansion across new and existing markets. The company highlighted its portfolio of 17 in-house brands, alongside ongoing work across both Tier-1 and emerging GEOs, as a basis for conversations around scalability and adaptability.
The on-site team was led by Head of Affiliates Kristina, supported by Affiliate Managers Anna and Diana. Over the show days, the HELL Partners stand ran on a fully booked meeting schedule, with discussions centred on portfolio fit, GEO priorities, and commercial alignment.
What the Affiliate Conversations Signalled
The HELL Partners team pointed to a change in partner priorities at iGB Affiliate Barcelona 2026, beyond headline commercial terms. Head of Affiliates Kristina noted:
We’re seeing a shift. Partners aren’t just looking for high CPA and RevShare—they want vision, reliability, and brands that can hold their ground in a crowded market. This year’s iGB Affiliate wasn’t just about traffic. It was about building something lasting.
Product Update: New Launch Planned
The HELL Partners team also teased a new product designed to expand its portfolio and open new verticals for affiliates. Details have not yet been released, but the company signalled more information will follow.
Next Stops: AIBC Eurasia and Conversion Conf Warsaw
Following iGB Affiliate Barcelona 2026, HELL Partners will next appear at AIBC Eurasia for partner meetings and Conversion Conf Warsaw for a full brand showcase.
For partnership and meeting requests, the HELL Partners team can be reached via:
- Kristina, Head of Affiliates: [email protected]
- Anna, Affiliate Manager: [email protected]
- Diana, Affiliate Manager: [email protected]
About HELL Partners
HELL Partners is an iGaming-focused advertiser that supports proprietary casino brands through performance marketing and market execution. The company works with affiliates across established and emerging geographies, with a stated focus on sustainable growth and long-term partnerships.