This year, SOFTSWISS presented a brand-new 270 sq m stand with a transparent architectural design, reflecting the company’s approach to open communication and predictable delivery with measurable results.
Over three exhibition days, the SOFTSWISS stand became a hub for in-depth discussions with existing and prospective partners. Visitors explored the company’s core solutions, including the SOFTSWISS Game Aggregator, now offering over 40,000 active games with 99.999% uptime, and the SOFTSWISS Sportsbook, which works with any platform and can launch in as little as 14 days.
A key theme throughout the event was SOFTSWISS’ focus on regulated markets, transparent workflows, and technology that performs like a high-performance engine rather than a “black box”. These conversations strongly resonated with operators seeking scalable, compliant solutions with predictable costs and no hidden complexities.
SOFTSWISS also ran events beyond the exhibition floor. Olga Resiga, Chief Business Development Officer at SOFTSWISS, participated in an exclusive fireside chat with Ronnie Whelan, CEO at KingMakers. They discussed leadership, scaling businesses in competitive African markets, and building sustainable growth strategies.
In collaboration with ICE Barcelona 2026 organiser Clarion Gaming, SOFTSWISS arranged a whisky tasting, providing a more informal setting for conversations among senior industry leaders.
Olga Resiga, Chief Business Development Officer at SOFTSWISS, comments:
ICE Barcelona reminded us that the industry is ultimately built by people and meaningful conversations. During these three days, we connected with professionals across the market, discussing not only business priorities but also long-term vision and expectations. The message was clear: transparency, reliable technology, and partners who consistently deliver matter more than ever. This is the approach we believe in and continue to stand for.
During one of the exhibition evenings, SOFTSWISS hosted a VIP Networking Dinner at La Dama restaurant, located in a Gaudí-style building. The guests enjoyed a dinner with expertly crafted dishes, signature cocktails, and premium drinks. A live acoustic performance, ambient DJ sets, and networking zones, including a cigar-and-whisky corner, created space for new connections in true SOFTSWISS style.
Ace Alliance team had an interview with Alexandra Kavelich, Deputy CMO at SOFTSWISS, during ICE Barcelona and she explained what matters most for iGaming B2B Marketing, shared her insights from the SOFTSWISS Trend Reports and the company’s in-house AI expertise.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience providing comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 40,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.