In 2025, Svenska Spel reported its highest-ever prize payouts, totalling SEK 2.96 billion, nearly double the amount from 2024, driven by a surge in million- and billion-krona wins across various games. The year saw an increase in the number of million- and billion-krona prizes, primarily driven by lottery products and betting games. This record payout underscores Svenska Spel’s role as a leader in the Swedish gambling market, with lottery products and betting games contributing significantly to the company’s growth.
Key Takeaways from Svenska Spel’s Record Year
- Svenska Spel’s total payouts reached SEK 2.9 billion in 2025, nearly doubling compared to the previous year.
- The largest individual payout came from Eurojackpot, totalling SEK 1.25 billion, the largest gambling win ever recorded in Sweden.
- The number of million- and billion-krona wins increased by 30 compared to 2024.
- Stryktipset matched its historical record for the number of million-krona wins in a single year.
- Lotto’s Drömvinsten top prize was awarded five times, including a SEK 160 million payout.
A Record Year for Svenska Spel
Svenska Spel has shared its annual report for 2025, revealing a historic total of SEK 2,959,976,106 in prize payouts, marking the largest prize pool ever distributed by the operator. Compared to 2024, the payout nearly doubled, with 30 additional top-tier wins. Svenska Spel Tur, which manages lottery and number games, contributed the majority of the high-value payouts, distributing 343 million- and billion-krona wins valued at SEK 2,780,188,425. Svenska Spel Sport & Casino followed with 85 major wins worth SEK 179,787,681.
Daniel Arnkvist, Communications Manager at Svenska Spel Tur, commented:
2025 stands out as one of the most significant prize years in Svenska Spel’s history. The combination of a record-high total prize value and a higher number of million-krona wins clearly demonstrates the scale of the year.
As Svenska Spel’s record-breaking year unfolds, it is worth reflecting on the broader context of Sweden’s gambling sector. A report on Sweden’s gambling revenue for Q2 2025 highlighted a modest 1.9% year-on-year growth, bringing in SEK 7.02 billion (€638 million). This growth was largely driven by commercial online gambling, which continues to dominate the market, as detailed in last year’s findings.
Eurojackpot Leads the Payouts
In 2025, the largest individual win came from Eurojackpot, marking a milestone with a payout exceeding SEK 1.25 billion. This prize, awarded on 25 March to a player in western Sweden, is the largest gambling win ever recorded in the country. A second Eurojackpot win, worth over SEK 409 million, was claimed by a couple in Stockholm County, making it the third-largest win in Svenska Spel’s history.
Daniel Arnkvist reflected on the significance of these prizes:
When wins reach this level, it is about unreasonable dreams becoming reality. It is clear that Eurojackpot is the game that delivers the very highest prizes.
Eurojackpot and other offerings from Svenska Spel continue to lead in high-value payouts in the Swedish gambling sector. The market has seen significant growth in online gambling, especially following Sweden’s regulatory changes in 2019, which have helped build trust and transparency among players. These reforms have mandated stringent requirements for player protection, fair gaming, and transparency for many operators, including Svenska Spel. The regulated environment in Sweden, including stringent player protection measures, continues to play a significant role in building player confidence in online gambling platforms like Svenska Spel.
Stryktipset and the Continued Success of Traditional Betting Games
Svenska Spel Sport & Casino also reported a strong year, particularly with its popular betting game Stryktipset. The game recorded 85 million-krona wins in 2025, a significant increase compared to the previous year, with 62 of these wins coming from Stryktipset. The largest payout from the game amounted to SEK 11,451,500. The game’s continued popularity highlights its role as a mainstay in Swedish sports betting, offering players the chance to win substantial prizes while engaging with one of the country’s most established betting formats.
Elias Kolthoff, Communications Manager at Svenska Spel Sport & Casino, commented on Stryktipset’s continued success:
From a prize and winner perspective, 2025 was a very strong year. That a game like Stryktipset, with more than 90 years of history, continues to challenge players is impressive.
Stryktipset has maintained a dedicated following in Sweden, which can be attributed to its long history and its position as a traditional betting game. Despite the shift towards online gambling and digital platforms, Stryktipset has remained an important product within Svenska Spel’s portfolio, alongside newer offerings. The game’s continued success is also tied to Sweden’s cultural affinity for sports betting, as well as Svenska Spel’s efforts to adapt and modernise its products in a highly competitive market.
Lotto’s Contribution to the Record Year
Lotto, another key product, also saw significant payouts in 2025. The Drömvinsten top prize was awarded five times during the year, thanks in part to changes made to the Joker add-on. The highest Drömvinsten payout, over SEK 160 million, went to a player in Halland County. Lotto delivered a total of 156 million-krona wins throughout the year, a rise from the 139 such wins in 2024. Daniel Arnkvist commented on Lotto’s success:
For the first time ever, two players won the Drömvinsten in the same draw, and during two consecutive Lotto draws, the Drömvinsten was awarded. This year’s results show that Lotto is Sweden’s most millionaire-dense game, producing the highest number of millionaires.
The regulatory framework governing Swedish online gambling ensures that these wins are not only significant but also operate within a well-regulated, secure environment that prioritises player protection. The Swedish Gambling Authority (Spelinspektionen) plays a crucial role in overseeing this framework, ensuring that all operators, including Svenska Spel, comply with stringent regulations regarding fair gaming, player safety, and transparency. Svenska Spel has continued to develop its offerings in line with Sweden’s commitment to responsible gambling, ensuring that players are provided with the tools to play safely while benefiting from the excitement of potential high-value wins.
Svenska Spel’s Miljonvinstrapport 2025 reflects the operator’s success in a competitive and ever-evolving industry, driven by both player demand and the company’s commitment to responsible and transparent gambling practices. The record payouts from the year highlight how Sweden’s gambling market, now firmly regulated and more secure, continues to engage players while providing opportunities for significant financial rewards.