Ace Alliance Podcast Episode 15 | Affiliate Marketing in iGaming

Episode 15: Affiliate Marketing in iGaming: Products, Performance, and Growth

30 Dec 2025 13 mins

How do you build an iGaming affiliate program that actually helps partners perform and not just track results? In this episode we spoke with Olena from Samurai Partners. We discussed what drives affiliate success today, from product performance and optimisation to the tools and support affiliates need to grow sustainably.

Speakers in this episode

Host

Magda Klimko-Aydin

CMO at Ace Alliance

Magda Klimko-Aydin is a marketing professional with over 10 years of experience in content, social media, and communications. At Ace Alliance, she focuses on marketing and hosts interviews and podcast conversations with iGaming professionals. She has worked across agencies, SaaS, and startup environments, helping brands grow their visibility through content, social media, and strategic communication.

Guest

Olena B.

Senior Affiliate Manager at Samurai Partners

Olena is a Senior Affiliate Manager at Samurai Partners, bringing five years of experience in iGaming and a strong focus on performance‑driven affiliate growth. She manages a diverse portfolio of brands and works closely with partners to optimise traffic, improve conversions, and scale sustainably.

In this episode

How Samurai Partners builds high‑performing iGaming brands through clear product identity and audience‑focused design

Why affiliates succeed when they test, track, and avoid sending random traffic

How Betterix, their white‑label platform, helps affiliates launch casino brands without operational stress

What new affiliates should prioritise to grow sustainably: patience, data, and smart optimisation

Building Better Affiliates: Insights from Samurai Partners’ Affiliate Manager

Affiliate marketing remains one of the most competitive and fast‑moving areas in iGaming, and standing out requires far more than sending traffic and hoping for conversions. In this episode, Olena, Senior Affiliate Manager at Samurai Partners, shared a concise but insightful look into what actually drives performance today — from product quality to data, testing, and long‑term strategy.

With five years in the industry and a year and a half at Samurai Partners, Olena has seen the full spectrum of affiliate challenges. Her experience spans early trial‑and‑error, rapid learning, and now managing a diverse portfolio of brands across multiple markets.

A product lineup built for performance

Samurai Partners operates several brands, each crafted for a specific audience and geo. From Spin Samurai’s gamified loyalty system to Wild Fortune’s strong welcome packages for Taiwan, to crypto‑friendly 21Bit and the refreshed AllStar Casino, the team builds products with clear identities and conversion‑focused flows.

For affiliates, this variety is a strategic advantage — it allows them to match the right traffic to the right brand instead of pushing generic offers.

What makes Samurai Partners different

Olena emphasises that their strength lies in people, discipline, and a long‑term mindset. The team provides personal insights, performance feedback, and constant data monitoring to help partners optimise results. They don’t believe in random traffic or guesswork — they believe in understanding the audience and guiding affiliates toward what actually converts.

It’s a partnership model, not a transactional one.

Betterix: a white‑label platform designed for affiliates

One of the most exciting developments is Betterix, Samurai Partners’ white‑label iGaming platform. It allows affiliates who already know how to drive traffic to launch their own casino brand — without operational stress. Samurai’s experienced team handles setup, management, and optimisation, giving affiliates a realistic path to scaling beyond traditional promotion.

For many, it’s the natural next step: move from promoting brands to owning one.

Practical performance advice for affiliates

Olena keeps her guidance simple and actionable:

test everything, avoid random traffic, track performance, and use smart data tools.

Success doesn’t happen overnight — it’s built through patience, experimentation, and understanding your audience.

Looking ahead, Samurai Partners plans to expand into new geos, launch new brands, and continue strengthening the technical side of both their affiliate program and the Betterix platform.