Aura Gambling builds and supports iGaming projects from platform setup through to licensing guidance, payment integrations, operational support and traffic tools. The company launched in 2024 and lists Georgia as its headquarters. This places Aura Gambling in the same wider category as white label casino providers, although its offer also includes sportsbook, AI and affiliate infrastructure.
Platform type: Full-cycle iGaming platform for casino, sportsbook and sweepstakes projects.
Launch models: White Label, Turnkey and Source Code.
Starting fees: Aura lists White Label from $3,500, Turnkey from $5,000 and Source Code from $10,000.
Core setup: 800 licensed games, up to 3 currencies, up to 3 languages and up to 3 GEOs.
Game library: 15,000+ games from 145+ providers.
Sportsbook: Ready-made sportsbook module covering 100+ sports and esports.
AI tools: 15+ iGaming-focused agents for support, retention, anti-fraud, VIP scoring, analytics, sales and affiliate management.
Launch timeline: Aura states that projects can launch in 7 working days with basic content.
Affiliate tools: CPA, RevShare and Hybrid models, webmaster dashboard, tracking, postbacks and Keitaro access.
Aura Gambling entered the market recently, so it doesn’t present a long awards record in the material supplied for this profile. Its current positioning rests on product structure, its own AI model trained for iGaming, and module-based pricing. The AI model runs more than 15 agents and modules across player support, retention, anti-fraud, VIP scoring, analytics, sales and affiliate management. Aura also lists starting fees for White Label, Turnkey and Source Code models, giving operators a clearer view of entry costs before a sales call.
Aura Gambling suits operators that want to launch or migrate an iGaming project without building every core system in-house. The product combines platform setup, games, sportsbook, AI tools, retention features, affiliate infrastructure and operational support.
Aura Gambling offers White Label, Turnkey and Source Code options. That gives operators a choice between a faster managed setup and deeper technical control. The module-based pricing also helps teams start with a smaller stack and add tools as the project grows.
Aura Gambling uses its own AI model trained for iGaming workflows. The platform includes agents for support, retention, anti-fraud, VIP scoring, player analytics, sales and affiliate management. Aura states that its support AI can reduce up to 90% of the load on live agents.
The platform includes casino content from 145+ providers, in-house games and a sportsbook module covering 100+ sports and esports. Operators can build a casino-only, sportsbook-led or mixed product from the same base. This module also connects the product to the wider market for sportsbook software providers.
Aura Gambling includes modules for bonuses, VIP, tournaments, missions, achievements, loyalty tools and investment-style player engagement. These features give operators more control over player activity after registration.
Aura Gambling includes an affiliate module with CPA, RevShare and Hybrid models. The setup also covers tracking, postbacks, a webmaster dashboard, Keitaro access and a dedicated Affiliate Manager AI Agent.
Aura Gambling offers several product blocks for operators that want to launch or scale casino, betting or sweepstakes projects.
Aura Gambling’s casino product includes 15,000+ games from 145+ providers. Named providers include Pragmatic Play, NetEnt, Play’n GO, Hacksaw, PG Soft and Evolution Live. The platform also supports in-house games such as Crash, Mines and Plinko.
Aura provides a ready-made sportsbook module covering 100+ sports and esports. Operators can also use an in-house sportsbook under their own brand, which may suit projects that want more control over betting margins and product setup. Operators reviewing managed betting products may also use white label sportsbook providers as a reference point for launch models, platform control and operational support.
Aura Gambling lists sweepstake projects among its supported formats. Operators should check the exact legal structure, target markets and product setup before moving forward, since sweepstake rules can vary heavily by jurisdiction.
Aura develops its own games, including Crash, Mines, Plinko and branded slots. The company states that this gives operators more control over RTP settings and product customisation than relying only on third-party content.
Aura Gambling’s AI layer covers support, retention, anti-fraud, bonus personalisation, VIP scoring, player analytics, sales and affiliate management. These tools sit inside the product stack rather than operating as a separate chatbot.
The platform includes bonuses, VIP, tournaments, missions, achievements, loyalty club tools and an investment program. Operators can add these modules based on the project’s stage, budget and player activity.
Aura Gambling’s affiliate module supports CPA, RevShare and Hybrid deals. It also includes a webmaster dashboard, postbacks, tracking and Keitaro access on any plan.
Aura Gambling supports projects across global markets, with setup shaped around languages, currencies and market-specific configuration. Operators should still review licensing, payment and advertising rules in each target GEO before launch.
Aura Gambling supports traffic activity through SEO networks, Telegram seeding, banners and landing pages. These channels give operators a base for acquisition campaigns, but traffic rules should still be confirmed before launch, especially around brand use, creative approval, compliance checks and GEO restrictions.
| Traffic Source | Description |
|---|---|
| SEO Networks | SEO networks and basic SEO setup form part of Aura Gambling’s marketing and platform support. Operators should confirm whether affiliate SEO activity follows separate approval rules. |
| Telegram Seeding | Telegram seeding and Telegram Mini App support can help projects build acquisition and retention activity around Telegram-based audiences. |
| Banners | Banner support gives operators campaign assets for acquisition activity. |
| Landing Pages | Landing page support can help operators run market-specific acquisition campaigns. Custom pages should be reviewed before going live. |
Aura Gambling’s affiliate module supports the main commercial models used in iGaming partnerships. The platform covers CPA, RevShare and Hybrid structures, while exact rates, tiers and qualification rules should be confirmed during the commercial setup.
Aura Gambling’s affiliate module supports revenue share deals, allowing operators to reward partners based on player revenue.
The module also supports CPA deals. Operators should confirm qualified FTD rules, fraud checks and any hold periods before launch.
Aura Gambling supports Hybrid deals that combine fixed acquisition payments with a revenue share element.
No fixed tier structure has been listed. Operators should confirm whether rates can change by FTD volume, NGR, GEO or partner type.
Aura Gambling supports payment system integration as part of its operator platform, with the website referencing ready-made payment systems for both crypto and fiat projects. Payment options include major card networks, regional banking methods, e-wallets and cryptocurrencies, such as Visa, Mastercard, MIR, Sber, Kaspi, Halyk, YooMoney, M-Pesa, bKash, Paytm, PhonePe, Pix, SPEI, Bitcoin, Ethereum, Litecoin, BNB, TRON, USDT and TON.
Affiliate payout methods aren’t listed separately, so partners should confirm available channels, payout currencies, invoice requirements and GEO-specific payout setup during the commercial discussion.
Ace Alliance has also covered banking in iGaming, including payment operations, compliance and financial workflows.
Aura Gambling provides an in-house affiliate module with a webmaster dashboard, tracking, postbacks and Keitaro access. The setup gives operators the core tools needed to manage partner activity, monitor campaign performance and connect external tracking workflows.
For wider context on tracking, partner support and performance workflows, Ace Alliance has also discussed affiliate performance tools in its podcast coverage.
Launching an online casino starts with more than choosing a platform. Operators need to define the business model, target markets, licensing path, payment setup and operational structure before selecting the right modules with Aura Gambling.
Time Needed:
00:10
Device Required:
PC, Smartphone
Operators can contact Aura Gambling through its official website and share the basic project request. This may include a new casino launch, project migration, sportsbook setup, sweepstake format, affiliate module setup or traffic support.
Aura Gambling then reviews the project needs, including target GEOs, languages, currencies, product type, launch model and required modules. This helps define whether White Label, Turnkey or Source Code fits the project best.
The next step covers the platform, commercial and legal setup. Operators should confirm payment systems, licensing guidance, local support, traffic rules, affiliate terms, payout setup and the exact modules included in the package.
Aura Gambling states that a basic project can launch in 7 working days with basic content. Before going live, operators should test payments, games, bonuses, support flows, tracking, postbacks and dashboard reporting.
Aura Gambling provides support tools for operators, player-facing teams and affiliate workflows. The platform includes live chat, email, Telegram and AI support in 40+ languages. Operators can also choose optional L1, L2 and L3 support teams, with daytime or 24/7 coverage.
The built-in chat widget allows file and photo attachments, which can help with manual deposit checks and support verification. For affiliate operations, Aura Gambling includes a webmaster dashboard, tracking, postbacks and a dedicated Affiliate Manager AI Agent.
Operators and partners can contact Aura Gambling through its official website or the channels listed by the company. The contact page also includes a request form, with Aura stating that a manager will follow up after the enquiry. Partner-specific support terms and human affiliate manager availability should still be confirmed during onboarding.
Modular launch setup: White Label, Turnkey, Source Code
Large game library: 15,000+ games
Sportsbook included: 100+ sports and esports
Built-in AI tools: 15+ iGaming agents
Affiliate infrastructure: CPA, RevShare and Hybrid support 
Short public track record: Founded in 2024
Affiliate terms: Rates and payout rules need confirmation Aura Gambling gives operators a broad platform stack, from casino and sportsbook tools to AI agents, retention modules and affiliate infrastructure. The key step is matching those features to the actual launch plan. Before signing, operators should review dashboard access, payout rules, traffic policy, licensing coverage and the exact module list included in their package.
I’d approach Aura Gambling as a modular platform first. The offer covers many parts of the iGaming stack, but operators should focus on what they need at launch: GEO setup, payments, tracking, support and affiliate terms. The cleaner the starting scope, the easier it is to judge the fit.
Yes. Aura Gambling’s affiliate module supports RevShare, CPA and Hybrid models. Specific rates, tiers, qualification rules and hold periods should be confirmed during onboarding.
Aura Gambling provides an in-house affiliate module with a webmaster dashboard, tracking and postbacks. The company also states that Keitaro access comes free on any plan.
Aura Gambling supports acquisition activity through SEO networks, Telegram seeding, banners and landing pages. Partners should still confirm campaign approval rules, compliance checks and GEO restrictions before launch.
Aura Gambling states that a project can launch in 7 working days with basic content and a minimal module setup. More complex projects may need more time for payments, GEO setup, licensing, custom content and testing.
Yes. Aura Gambling lists support for Curaçao, Anjouan, Malta through MGA, Costa Rica legal entity setup and other jurisdictions. Operators should confirm the exact legal structure for each target market before launch.
