As a highly valued partner within the Ace Alliance network, 1w Partners is an international affiliate programme operating within the iGaming sector, functioning as a direct advertiser for its own proprietary brands. The programme oversees a player base exceeding 30 million users across more than 35 countries, positioning itself as a technology-driven participant in the industry. Its infrastructure incorporates localised call centres, custom landing pages, and original content produced by its in-house studio, 1w Games. These elements distinguish it from conventional affiliate networks and reflect a vertically integrated model designed to support the optimisation of conversion rates and player lifetime value, offering affiliates access to a consolidated ecosystem of tools and resources within a single operational framework.
1w Partners has accumulated a notable series of industry awards across multiple markets and categories since 2023, reflecting its consistent performance and growing reputation within the global iGaming affiliate landscape.
The programme’s early recognition established a foundation of credibility, with peer-driven and community-voted awards signalling its emerging presence across key affiliate and iGaming events.
A landmark year for the programme, 2024 brought recognition across multiple prestigious events, spanning operational excellence, product quality, and brand visibility on an international scale.
The most recent cycle of awards reflects the programme’s consolidation as a leading force in the global affiliate industry, with accolades spanning platform quality, growth, and regional management.
1w Partners currently focuses on one primary flagship brand, offering players a single platform where they can access sports betting, casino games, and eSports all in one place. The brand is built to serve a wide range of player preferences, and affiliates benefit from promoting a well-rounded product that covers multiple verticals under one roof.
1w Casino & Sportsbook is the main product affiliates will be promoting through 1w Partners. It is available across more than 35 regions, and one of its biggest selling points is access to exclusive games developed by 1w Games, which aren’t available anywhere else. As a featured affiliate programme in the Ace Alliance directory, 1w Partners also comes with localised payment options and conversion funnels built specifically for each market, making it easier for professional media buyers and webmasters to connect with players in different parts of the world.
As a direct advertiser, 1w Partners provides affiliates with more than a standard set of promotional links. The programme offers a comprehensive suite of acquisition and retention tools designed to support performance across a broad range of player demographics and markets.
1w Partners operates across more than 35 countries, offering affiliates the infrastructure to reach players in a wide range of markets. The programme is built to accommodate varying market conditions, from established Tier-1 territories to high-growth Tier-2 and Tier-3 regions.
1w Partners adopts a quality-focused approach to traffic acquisition, supporting affiliates across a broad range of digital channels. The programme provides the technical infrastructure required for high-volume scaling, with real-time analytics and flexible integration options available to partners.
| Traffic Source | Details |
|---|---|
| SEO | Organic search traffic from major search engines is strongly supported and valued within the programme. |
| PPC | Paid search campaigns are accepted, with brand bidding policies applicable subject to prior approval. |
| Social Media | Campaigns via Facebook, TikTok, Instagram, and similar platforms are fully supported. |
| Influencer & Content | Influencer-led campaigns and content-driven traffic are accepted across relevant channels. |
| Email Marketing | Email campaigns are permitted, provided they comply with the programme's anti-spam policies. |
| Push & Native Advertising | Push notifications and native ad formats are accepted as part of a broader media mix. |
| Media Buying | Professional media buyers leverage real-time analytics and API integrations, enabling them to track performance with external tools. |
| Mobile & In-App | The program is optimised for mobile-first audiences, supporting both ASO and in-app advertising formats. |
| Prohibited Traffic | Fraudulent traffic, incentivised registrations, bots, and misleading advertising practices are strictly prohibited. |
1w Partners structures its commission offering around three principal models, each designed to accommodate different affiliate priorities, whether that is long-term revenue growth, immediate returns, or a balanced combination of both.
1w Partners includes a sub-affiliate referral model suited to partners who operate their own affiliate networks or maintain connections within the industry. Affiliates who introduce new partners to the programme earn a commission of 5% or above on the revenue generated by those referred partners, creating an additional and largely passive income stream that grows alongside the performance of the referred network.
1w Partners supports a broad range of payout methods to accommodate its globally distributed partner base. The programme is notably crypto-friendly whilst also maintaining access to traditional payment gateways, ensuring flexibility for affiliates operating across different regions and preferences.
1w Partners offers flexible payout terms across its commission models. Revenue Share earnings are processed on a weekly basis, providing affiliates with a reliable and regular income cycle. CPA withdrawals can be requested and processed on any given day, subject to account manager approval. Minimum withdrawal thresholds sit between $50 and $70, varying according to the selected payment method and individual account setup.
1w Partners gives affiliates access to their own tracking dashboard, where they can keep an eye on how their campaigns are performing in real time. Here is what you get access to:
Starting out with 1w Partners is simple, thanks to a support team that guides you from the moment you sign up until your campaign is live.
Time Needed:
00:10
Device Required:
PC, Smartphone
Head to the 1w Partners portal, fill in your basic contact and company details, and submit your application. There’s no complicated paperwork involved, so the whole thing should only take a few minutes.
After signing up, someone from the team will reach out to learn more about where your traffic comes from and which markets you’re targeting. It’s a straightforward conversation that helps match you with the right commission model.
Once your account is approved, your account manager will get you set up with access to the dashboard and your own tracking links, so you can start keeping tabs on how your campaigns are doing straight away.
With your account live, you can pick the creatives you want to use, choose your offers, and start driving traffic. If you need any help along the way, the support team is always there to assist.
1w Partners takes a hands-on approach to affiliate management, ensuring that every partner has access to dedicated support tailored to their commission model. Whether operating on a Revenue Share or CPA basis, affiliates are assigned to specialised teams equipped to assist with setup, optimisation, and day-to-day account management.
Affiliates can reach the relevant support team directly via Telegram, with separate contacts available depending on the chosen commission model.
1w Partners presents a well-rounded affiliate programme suited to partners seeking a technically capable and internationally orientated iGaming operation. With competitive commission structures, extensive GEO coverage, proprietary gaming content, and a hands-on support model, the programme offers a credible option for affiliates at various stages of their growth. Its consistent award recognition further reinforces its standing as a reliable and performance-focused partner within the global iGaming affiliate space.
1w Partners works with a wide array of traffic sources. They leverage search engine optimisation, paid search campaigns, and social media platforms such as Facebook and TikTok. App store optimisation and influencer-generated content are also part of their strategy. Importantly, they have a zero-tolerance policy for any fraudulent, bot-driven, or incentivised traffic.
Revenue Share earnings are paid out every week, while CPA payments can be requested and processed on any day. Processing is subject to approval from your account manager based on your account status.
The minimum amount you can withdraw is generally between $50 and $70. The exact figure depends on which payment method you use and how your account is set up.
1w Partners uses its own in-house tracking platform. It gives affiliates access to up-to-date performance data, tools for testing different creatives, and the ability to connect external tracking software via API.
