The best white label casino providers assist with establishing your brand identity in the dynamic fast-paced iGaming industry. They allow start-ups, entrepreneurs, and established businesses to leverage ready-to-go gaming platforms with a comprehensive suite of tools, complete with valid licences, quality games, reliable payment solutions, player engagement tools, and affiliate systems, among other features. Continue reading with our article learn more about white label casino platforms and providers.
White label online casino solutions provide a low-cost option to anyone who wants to start an online gambling business quickly. These types of software platform providers take care of the technical and operational aspects of the business. A reliable online casino white label provider is responsible for acquiring the necessary licences, such as those from the Malta Gaming Authority (MGA), Curaçao, or others, to offer gambling platforms that operate legally in the target jurisdictions, as well as many other important aspects, such as:
Providing hosting services for gaming platforms with games from reputable software providers like NetEnt, Booming Games, and Evolution.
Secure payment gateways for operators offering real money games to facilitate deposits and withdrawals.
Bonus tools and affiliate management systems to help operators attract new players and retain existing customers.
A white label solution offers an easy way to launch a business in the online casino industry without starting everything from scratch. By purchasing a ready-to-use online casino software, an operator can start offering real-money gambling services without worrying about high startup and operational costs. We have highlighted the provider’s and operator’s roles below. Software providers typically:
Our Ace Alliance team has researched a number of options to consider when launching a gambling platform, and white label online casino software stands out for various reasons. Providers use cutting-edge technology to develop websites with all the features operators and players need for the best gaming experience. Business-minded people find this option helpful, including brand-new startups, entrepreneurs, and existing brands that need to scale their businesses to reach new players. Learn more about the key advantages of white label platforms in the following sections.
The low cost of starting your own casino platform is a notable benefit of choosing a white label option. Read-to-go platforms are affordable because the operator does not need to worry about developing the casino's software or website, integrating games, acquiring gaming licences, and the costs associated with maintenance, software updates, and troubleshooting. However, operators must pay attention to the provider’s revenue-sharing model.
Compliance with gambling laws in different jurisdictions is a crucial factor every operator must consider when launching a gaming brand. The provider pays for the required licences and creates platforms with advanced security features to ensure a secure gaming experience. There is limited paperwork on the operator’s side, effectively increasing the chances of starting online casino business operations without unnecessary delays.
Access to ongoing technical support and maintenance services is another benefit of choosing a white label solution provider. Developing a functional gaming platform can be a challenging task, and taking care of the technical aspects of any casino business is no exception. With 24/7 technical support in most operational areas, operators can focus their efforts on developing and implementing effective marketing strategies to attract players to their casino websites.
White label online casino software is not as generic as many people think. Although there are a more limited set of customisation options and features available, leading white label solution providers supply software with some degree of custom features, based on clients’ technical specifications. Those interested in starting an online casino business can choose white label providers based on a range of customisation options, depending on what's best for your business.
The top white label provider provides operators with reliable payment processing systems. This is important because real-money players must be allowed to deposit money into their gaming accounts and withdraw winnings quickly and safely. By choosing the right white label company, a casino owner can make sure that players have access to trusted and easy-to-use payment systems, such as different types of e-wallets, debit cards, prepaid vouchers, cryptocurrencies, and bank transfer options.
Bonuses and promotions are an essential part of any online gambling business. With high-quality white label casino software, operators can introduce bonus policies and create promotional campaigns to attract new players. They can also create special bonuses for existing customers, organise tournaments for slots and other games, and enhance player retention with exclusive loyalty and VIP rewards not available on other platforms.
Any person or company looking to launch an online casino quickly can consider white label casino software a convenient option. The provider is responsible for platform development and hosting, as well as functional gaming platforms, diverse game libraries, payment processing systems, and other important features needed by the operator and players. With everything readily available, operators can start offering casino gaming services without wasting time. Let’s take a look at a few of the top names in white label casino custom solutions below.
OddsGate
From its early roots in Portugal in 2022, OddsGate has been growing in popularity as a comprehensive white label casino software provider that offers sportsbooks platforms as well. OddsGate offers ready-to-launch, out-of-the-box software that aims to make the operators’ operational oversight task easier, with several backend features to regulate all aspects of integrated casino and sports betting platforms. At OddsGate, be on the lookout for:
Vegangster
Vegangster has been making a name for itself for over a decade as a white label casino software provider which features integrated sportsbook options as well. Vegangster’s priority is to combine the customisation phase with a rapid-deployment model, helping operators to scale and grow their businesses. Vegangster’s key features include:
Frently
Frently has been operating for over 18 years as a white label casino software provider that pools experience and reputability from over 150 providers with adjustable backend features to add and much more; they also integrate with over 200 payment providers to provide the most flexibility for a userbase. With Frently, operators can expect:
Slotegrator
Operating since 2012, Slotegrator aims for seamless integration of thousands of games from reputable, established iGaming providers with customisable frontends, a powerful back-office system, and built-in tools for licensing, KYC, CRM tools, and, of course, robust payment processing features.
Atlaslive
Boasting a collection of more than 10,000 casino games from more than 100 leading providers, Atlaslive allows operators to feature slots, live dealer games, virtual sports, lotteries, jackpots, and tournaments, all through a single integrated platform. Atlaslive offers operators:
A white label solution is undoubtedly one of the best ways to start an online casino business today. However, this is not the only option available to interested investors. Any person looking to invest in the gaming industry may consider a turnkey solution instead. With this option, operators get everything they need to run a gambling website and operate independently. Choosing between white label and turnkey platforms should be easy after understanding the benefits and challenges associated with each option.
Low start-up costs for white label online casino solutions.
Higher startup costs when using a turnkey solution.
The operator has limited control over the platform’s daily operations.
Full control and customisation.
Shorter time to market the casino to potential customers.
More time needed to launch the platform.
The provider is responsible for handling all technical aspects.
Operators handle technical issues.
Ready-to-use payment gateways and games.
Fully integrated payment methods and games.
Revenue share requirement.
No revenue share requirements.
There is an increase in the number of companies offering online casino white label solutions to operators in a fast-growing gaming industry. This is due to the unparalleled benefits that startups, entrepreneurs, and established brands can get from this option. However, this does not necessarily mean that a white label gambling platform is the perfect solution for everyone who wishes to invest in online casinos. We have highlighted the advantages and challenges operators must be aware of before choosing white label casinos below.
With various companies offering casino white label solutions, choosing the right partner to work with can be difficult. Besides understanding how white label platforms work, investors need to know their business goals, consider the possible challenges, and conduct extensive market research to learn more about the available options. It is also important for operators to collaborate with white label providers to ensure effective integration. Other crucial steps include thorough testing of the platform, fixing any issues identified during the evaluation process, closely working with the provider to launch the site, and implementing the right marketing strategies to create brand awareness. The entire process begins with selecting a suitable white label provider by following the steps described below.
The first step is to define the nature of your online casino business and the reasons for launching. What goals do you want to achieve by investing in a white label gambling platform? Do you want to make profits, diversify your brand’s offerings to a new market, or offer new services? What expertise and services do you need? Such important questions will help you set clear business objectives and establish if a white label solution is the best option at the moment.
Access to an extensive game library is one of the advantages of acquiring white label online casino software. A reputable company works with various game providers to offer a broad selection of casino games. These include live dealer games, varied RTP slots, and table games. Before choosing a gaming platform provider, it is advisable to compare different white label providers. The key factors to consider include innovative games with engaging features, titles catering to all players, and game management tools for categorising and filtering the available options.
Take the time to compare many white label providers and evaluate the quality of technical support and how they handle the technical aspects of your business. The best companies offer 24/7 support services and have knowledgeable teams with the skills needed to troubleshoot the platform, find problems, and provide the right solutions on time. The waiting duration is another important factor to take into account as an operator. Once you purchase a white label platform, the ideal situation is to start operations within the shortest time possible.
Choosing the most appropriate white label online casino solutions for your business also entails checking for companies with a positive reputation. Some brands have existed for over a decade, but this does not necessarily imply that they are the best in the industry. Even the newest providers can be a great choice if they have many positive reviews from operators and casino software users. By reading online reviews and case studies, an entrepreneur can easily identify white label solution providers with the most appealing products and services.
Operating legally should be a major concern for anyone looking to launch a business in the gambling industry. One of the advantages of choosing white label online casino solutions is that operators gain access to licenced and regulated platforms. However, they must understand that gambling laws vary from one country or jurisdiction to another. This means that operators targeting a particular audience must look for providers with licences covering the target location.
One of the main responsibilities of an online casino platform operator is to advertise the website to potential players, and white label online casino solutions usually offer the required affiliate management tools. Marketing and affiliate programmes play a pivotal role in promoting the brand with the help of affiliate marketers. Such marketers direct organic traffic to the website through search engine optimisation (SEO) and content marketing techniques at relatively low costs in the long run.
While white label casino software providers tend to offer a robust suite of tools and features to make starting your new online casino business easier and quicker, operators still need to provide some basic input into the design process. Online casino operators are usually responsible for:
Anyone with the required amount of money can start an operational online casino platform with the help of a white label solution provider. However, this option perfectly suits certain people and companies, depending on their goals, financial status, and business needs. The following individuals and companies can take advantage of white label casino solutions
Starting a successful online casino business can begin with choosing the best platform provider in the gaming industry rather than building everything from scratch. White label platforms are a convenient choice for operators seeking a read-made and cost-effective solution. Unlike a turnkey solution, the operator is not concerned with the licensing, technical, and operational aspects of the business. All they need is a good logo, brand name, and an effective business strategy to succeed. Moreover, it is essential to closely work with the solution provider and use the built-in tools to find ways to propel the business forward. Our team at Ace Alliance dives into the latest topics and developments across the evolving iGaming industry to bring readers expert opinions and fact-driven blogs and articles; we also host the new podcast series, Ace Alliance Insights, available on Spotify and other major platforms.
A white label solution allows gambling operators to start a casino business with minimal startup costs. The provider controls most operations and offers a ready-to-go-live gaming platform with licences, casino games, payment gateways, and player management and engagement tools.
Choosing a white label solution provider involves comparing various companies to know their offerings. Operators must consider the cost of purchasing the casino software, the time it takes to launch, technical support, and legal coverage in the target location.
The best white label online casino solutions provide everything operators need to offer a safe and thrilling gaming experience. This includes a valid gambling licence issued by trusted regulators, payment processing methods, bonus tools, games, and technical support services.
Operators can ensure that a white label online casino platform is compliant with gambling rules in the target location by examining the provider’s software licensors. The top regulators to consider include the UK Gambling Commission, Curaçao, and the MGA, among others.
White label online casino solutions are generally associated with low startup costs compared to turnkey casino solutions. Costs can be as low as $10,000, depending on the level of optimisation, game selection, selected payment systems, hosting charges, and licence fees.
The time it takes to set up and launch a white label online casino depends on the selected provider. It can take 2 weeks or several months, so those looking to start a gambling site should carefully compare different providers and choose the most convenient option.
