Table Of Content :

White Label Casino Providers Explained

The best white label casino providers assist with establishing your brand identity in the dynamic fast-paced iGaming industry. They allow start-ups, entrepreneurs, and established businesses to leverage ready-to-go gaming platforms with a comprehensive suite of tools, complete with valid licences, quality games, reliable payment solutions, player engagement tools, and affiliate systems, among other features. Continue reading with our article learn more about white label casino platforms and providers.

trust
Ace Alliance: Delivering Trust Through Expertise
From exclusive events and interviews to real-time market trends, Ace Alliance brings you unbiased, well-informed, and data-driven content. Our editorial team adheres to strict editorial standards, ensuring that the information you receive is not only relevant but also trustworthy.

Built by market experts hosting events since 2023, with our first event in Riga, Latvia gathering over 300 top level iGaming industry executives, Ace Alliance is able to provide you with reliable information from direct interaction with experts and leaders in the sector.
Abigail new
Abigail Mokra
Content Manager
Updated:
Reading Time: 9 minutes

Understanding White Label Casino Solutions

White label online casino solutions provide a low-cost option to anyone who wants to start an online gambling business quickly. These types of software platform providers take care of the technical and operational aspects of the business. A reliable online casino white label provider is responsible for acquiring the necessary licences, such as those from the Malta Gaming Authority (MGA), Curaçao, or others, to offer gambling platforms that operate legally in the target jurisdictions, as well as many other important aspects, such as:

  • Providing hosting services for gaming platforms with games from reputable software providers like NetEnt, Booming Games, and Evolution.

  • Secure payment gateways for operators offering real money games to facilitate deposits and withdrawals.

  • Bonus tools and affiliate management systems to help operators attract new players and retain existing customers.

How Do White Label Casino Solution Providers Work?

A white label solution offers an easy way to launch a business in the online casino industry without starting everything from scratch. By purchasing a ready-to-use online casino software, an operator can start offering real-money gambling services without worrying about high startup and operational costs. We have highlighted the provider’s and operator’s roles below. Software providers typically:

Develop
Fully functional casino software platform with diverse, reputable games.
Obtain
Necessary licences and ensure compliance with online gambling laws.
Oversee
Everyday technical aspects and control most online casino operations.
Integrate
Effective payment systems for processing deposits and withdrawals.
Offer
A suite of player management, monitoring and other backend tools.
Support
Operators via quality customer service and technical support 24/7.

Why Choose a White Label Casino Solution?

Our Ace Alliance team has researched a number of options to consider when launching a gambling platform, and white label online casino software stands out for various reasons. Providers use cutting-edge technology to develop websites with all the features operators and players need for the best gaming experience. Business-minded people find this option helpful, including brand-new startups, entrepreneurs, and existing brands that need to scale their businesses to reach new players. Learn more about the key advantages of white label platforms in the following sections.

Lower Cost Solutions

The low cost of starting your own casino platform is a notable benefit of choosing a white label option. Read-to-go platforms are affordable because the operator does not need to worry about developing the casino's software or website, integrating games, acquiring gaming licences, and the costs associated with maintenance, software updates, and troubleshooting. However, operators must pay attention to the provider’s revenue-sharing model.

Compliance & Security

Compliance with gambling laws in different jurisdictions is a crucial factor every operator must consider when launching a gaming brand. The provider pays for the required licences and creates platforms with advanced security features to ensure a secure gaming experience. There is limited paperwork on the operator’s side, effectively increasing the chances of starting online casino business operations without unnecessary delays.

Maintenance & Support

Access to ongoing technical support and maintenance services is another benefit of choosing a white label solution provider. Developing a functional gaming platform can be a challenging task, and taking care of the technical aspects of any casino business is no exception. With 24/7 technical support in most operational areas, operators can focus their efforts on developing and implementing effective marketing strategies to attract players to their casino websites.

Customisation Options

White label online casino software is not as generic as many people think. Although there are a more limited set of customisation options and features available, leading white label solution providers supply software with some degree of custom features, based on clients’ technical specifications. Those interested in starting an online casino business can choose white label providers based on a range of customisation options, depending on what's best for your business.

Payment Solutions

The top white label provider provides operators with reliable payment processing systems. This is important because real-money players must be allowed to deposit money into their gaming accounts and withdraw winnings quickly and safely. By choosing the right white label company, a casino owner can make sure that players have access to trusted and easy-to-use payment systems, such as different types of e-wallets, debit cards, prepaid vouchers, cryptocurrencies, and bank transfer options.

Bonus & Promo Tools

Bonuses and promotions are an essential part of any online gambling business. With high-quality white label casino software, operators can introduce bonus policies and create promotional campaigns to attract new players. They can also create special bonuses for existing customers, organise tournaments for slots and other games, and enhance player retention with exclusive loyalty and VIP rewards not available on other platforms.

Choosing Solutions: Turnkey vs. White Label Casino Software

A white label solution is undoubtedly one of the best ways to start an online casino business today. However, this is not the only option available to interested investors. Any person looking to invest in the gaming industry may consider a turnkey solution instead. With this option, operators get everything they need to run a gambling website and operate independently. Choosing between white label and turnkey platforms should be easy after understanding the benefits and challenges associated with each option.

White Label Casino Providers
vs-table-icon
Turnkey Casino Providers
status-true

Low start-up costs for white label online casino solutions.

status-false

Higher startup costs when using a turnkey solution.

status-false

The operator has limited control over the platform’s daily operations.

status-true

Full control and customisation.

status-true

Shorter time to market the casino to potential customers.

status-false

More time needed to launch the platform.

status-true

The provider is responsible for handling all technical aspects.

status-false

Operators handle technical issues.

status-true

Ready-to-use payment gateways and games.

status-true

Fully integrated payment methods and games.

status-false

Revenue share requirement.

status-true

No revenue share requirements.

Challenges & Limitations of White Label Casino Providers

There is an increase in the number of companies offering online casino white label solutions to operators in a fast-growing gaming industry. This is due to the unparalleled benefits that startups, entrepreneurs, and established brands can get from this option. However, this does not necessarily mean that a white label gambling platform is the perfect solution for everyone who wishes to invest in online casinos. We have highlighted the advantages and challenges operators must be aware of before choosing white label casinos below.

Pros
  • Fast entry in the online casino industry with a comprehensive suite.
  • Marketing and affiliate systems for advertising the brand.
  • Bonus and promotional tools for attracting players.
  • Fully licenced white label casino platforms.
  • Live chat and other customer support tools.
Cons
  • Limited flexibility, branding, and customisation options.
  • Revenue and profit sharing with the casino platform provider.
  • Loss of control to companies offering white label online casino solutions.

How to Choose the Right White Label Casino Provider

With various companies offering casino white label solutions, choosing the right partner to work with can be difficult. Besides understanding how white label platforms work, investors need to know their business goals, consider the possible challenges, and conduct extensive market research to learn more about the available options. It is also important for operators to collaborate with white label providers to ensure effective integration. Other crucial steps include thorough testing of the platform, fixing any issues identified during the evaluation process, closely working with the provider to launch the site, and implementing the right marketing strategies to create brand awareness. The entire process begins with selecting a suitable white label provider by following the steps described below.

Define Your Business Model

The first step is to define the nature of your online casino business and the reasons for launching. What goals do you want to achieve by investing in a white label gambling platform? Do you want to make profits, diversify your brand’s offerings to a new market, or offer new services? What expertise and services do you need? Such important questions will help you set clear business objectives and establish if a white label solution is the best option at the moment.

Compare Game Portfolios

Access to an extensive game library is one of the advantages of acquiring white label online casino software. A reputable company works with various game providers to offer a broad selection of casino games. These include live dealer games, varied RTP slots, and table games. Before choosing a gaming platform provider, it is advisable to compare different white label providers. The key factors to consider include innovative games with engaging features, titles catering to all players, and game management tools for categorising and filtering the available options.

Evaluate Support & Uptime

Take the time to compare many white label providers and evaluate the quality of technical support and how they handle the technical aspects of your business. The best companies offer 24/7 support services and have knowledgeable teams with the skills needed to troubleshoot the platform, find problems, and provide the right solutions on time. The waiting duration is another important factor to take into account as an operator. Once you purchase a white label platform, the ideal situation is to start operations within the shortest time possible.

Check Reputation & Case Studies

Choosing the most appropriate white label online casino solutions for your business also entails checking for companies with a positive reputation. Some brands have existed for over a decade, but this does not necessarily imply that they are the best in the industry. Even the newest providers can be a great choice if they have many positive reviews from operators and casino software users. By reading online reviews and case studies, an entrepreneur can easily identify white label solution providers with the most appealing products and services.

Focus on Compliance & Jurisdictions

Operating legally should be a major concern for anyone looking to launch a business in the gambling industry. One of the advantages of choosing white label online casino solutions is that operators gain access to licenced and regulated platforms. However, they must understand that gambling laws vary from one country or jurisdiction to another. This means that operators targeting a particular audience must look for providers with licences covering the target location.

Review Marketing & Promo Tools

One of the main responsibilities of an online casino platform operator is to advertise the website to potential players, and white label online casino solutions usually offer the required affiliate management tools. Marketing and affiliate programmes play a pivotal role in promoting the brand with the help of affiliate marketers. Such marketers direct organic traffic to the website through search engine optimisation (SEO) and content marketing techniques at relatively low costs in the long run.

What Should Online Casino Operators Look to Contribute?

While white label casino software providers tend to offer a robust suite of tools and features to make starting your new online casino business easier and quicker, operators still need to provide some basic input into the design process. Online casino operators are usually responsible for:

Provide
Your new online casino brand logo design and select a name.
Develop
Unique marketing strategies to promote more brand awareness.
Establish
Bonus policies and promotional campaigns using backend tools.
Organise
Online casino tournaments with high-stakes prizes for winners.
Create
Retention and loyalty schemes to retain customers and VIPs.
Offer
Customer support services to enhance player engagement.

Who Should Consider a White Label Casino Solution?

Anyone with the required amount of money can start an operational online casino platform with the help of a white label solution provider. However, this option perfectly suits certain people and companies, depending on their goals, financial status, and business needs. The following individuals and companies can take advantage of white label casino solutions

Startup Brands with Smaller Budgets

Entrepreneurs or startups with small budgets are among the people who can quickly launch a white label platform. They do not need to worry about the technical expertise needed to start a business from scratch or require more startup funds. Moreover, it only takes a few weeks or months to launch a fully operational casino platform with all the necessary features.

Existing Brands Expanding Their Offerings

White label online casino solutions suite established gambling operators looking to scale their operations. Such operators can work with providers to add more regulated and tested casino games, by independent agencies like eCogra, to their libraries. Moreover, existing operators can use white label services to target players in new markets.

Operators Targeting Strictly Regulated Markets

As the online casino market continues to grow, many operators want to target players in different countries. However, it is not easy to venture into certain markets due to strict regulatory requirements. Launching white label casinos helps operators deal with such difficulties because providers take care of licences.

Successful Affiliate Marketing Businesses

An affiliate marketing agency with years of experience in the iGaming space can easily become an online casino operator by investing in white label casino software. Instead of solely relying on commissions earned from promoting other people’s gambling sites, affiliates can focus on building their own gambling brands.

Conclusion

Starting a successful online casino business can begin with choosing the best platform provider in the gaming industry rather than building everything from scratch. White label platforms are a convenient choice for operators seeking a read-made and cost-effective solution. Unlike a turnkey solution, the operator is not concerned with the licensing, technical, and operational aspects of the business. All they need is a good logo, brand name, and an effective business strategy to succeed. Moreover, it is essential to closely work with the solution provider and use the built-in tools to find ways to propel the business forward. Our team at Ace Alliance dives into the latest topics and developments across the evolving iGaming industry to bring readers expert opinions and fact-driven blogs and articles; we also host the new podcast series, Ace Alliance Insights, available on Spotify and other major platforms.

FAQs About White Label Casino Providers

What is a White Label Casino Software Provider?

A white label solution allows gambling operators to start a casino business with minimal startup costs. The provider controls most operations and offers a ready-to-go-live gaming platform with licences, casino games, payment gateways, and player management and engagement tools.

How to Choose the Right White Label Casino Provider?

Choosing a white label solution provider involves comparing various companies to know their offerings. Operators must consider the cost of purchasing the casino software, the time it takes to launch, technical support, and legal coverage in the target location.

What Features Should I Look for in a White Label Casino Solution?

The best white label online casino solutions provide everything operators need to offer a safe and thrilling gaming experience. This includes a valid gambling licence issued by trusted regulators, payment processing methods, bonus tools, games, and technical support services.

How to Ensure Compliance with Regulatory Requirements?

Operators can ensure that a white label online casino platform is compliant with gambling rules in the target location by examining the provider’s software licensors. The top regulators to consider include the UK Gambling Commission, Curaçao, and the MGA, among others.

What Are the Average Costs Associated with White Label Casino Solutions?

White label online casino solutions are generally associated with low startup costs compared to turnkey casino solutions. Costs can be as low as $10,000, depending on the level of optimisation, game selection, selected payment systems, hosting charges, and licence fees.

How Long Does it Take to Launch with a White Label Casino Provider?

The time it takes to set up and launch a white label online casino depends on the selected provider. It can take 2 weeks or several months, so those looking to start a gambling site should carefully compare different providers and choose the most convenient option.