Alberta iGaming Corporation CEO Dan Keene has expressed confidence in the province’s regulated online gambling market following its first month of operation. The market opened on 13 July 2026 and has since expanded its approved-site directory, although AiGC has not yet published first-month wagering, gross gaming revenue or tax figures.
Alberta’s regulated market launched on 13 July 2026.
The market opened with 22 approved iGaming sites; AiGC’s directory now lists 27.
Alberta aims to reach 70% channelisation after year one and 75% by the end of year two.
Approximately 70% of Alberta’s online gambling activity was previously estimated to take place through unregulated platforms.
The province forecasts approximately C$76 million in government revenue during the first year.
Alberta retains 20% of net iGaming revenue for its General Revenue Fund.
A further 3% of gross gaming revenue is allocated before the revenue split: 2% for First Nations and 1% for social responsibility initiatives.
Alberta began with 22 approved websites, including separate casino and sportsbook products operated by some of the same companies. The current AiGC directory lists 27 sites, meaning the available regulated selection has increased by five since launch.
The figures refer to individual websites rather than 27 distinct operators. Brands such as bet365, FanDuel and theScore operate separate casino and sportsbook products, while other operators offer both verticals through one platform.
Keene previously said the province expected to exceed its channelisation targets. Speaking shortly after launch, he stated:
We think we can overachieve on that number. We will, going forward, based on what I’ve seen.
The expansion follows the framework covered in Ace Alliance’s report on Alberta’s 13 July market launch, when the province became Canada’s second competitive regulated iGaming jurisdiction after Ontario.
AiGC’s stated objective is to move existing players from unregulated sites into the provincial system rather than stimulate additional gambling demand. Its target is 70% channelisation after the first year, rising to 75% by the end of year two.
At launch, Keene said:
This was never about growing the iGaming market but channelising and protecting Albertans that choose to participate.
That distinction is significant because the Blask x Ace Alliance analysis of Canada’s H1 2026 iGaming market found that offshore brands accounted for 59.4% of projected Canadian revenue. Alberta’s launch took place after that reporting period, providing a pre-launch benchmark against which second-half channelisation can be assessed.
Alberta allocates 80% of net iGaming revenue to operators and retains 20% for the General Revenue Fund. Before that split, 3% of gross gaming revenue is directed to First Nations and social responsibility programmes.
The province has forecast approximately C$76 million in government revenue during the market’s first year. This remains a forecast, not a first-month result.
All approved operators must also secure independent RG Check certification, building on Alberta’s decision to make responsible gambling accreditation a market-entry requirement. Mandatory controls include age verification, deposit and time limits, activity statements and access to a centralised self-exclusion system.
