Reputable B2B iGaming software provider EveryMatrix has been on a roll recently. From acquiring iGaming platforms to restructuring the organisation, the company has been in the headlines for some time now. Speaking about the company’s plans and vision, CEO Ebbe Groes explained how the approach to integrating new technology with the existing platform changed.
Highlights from the Story
- EveryMatrix acquired UK-based online betting and gambling platform FSB in July 2024, followed by Fantasma Games later in October.
- Instead of integrating FSB’s “superior” tech into EveryMatrix’s existing framework, the CEO explains how the company plans to “rebuild” FSB’s technology to suit EveryMatrix’s business operations, with help from the original FSB team.
- EveryMatrix sees itself as a tier one iGaming supplier, and the Q1 2025 revenue figures and the company’s growth projections back their vision.
The Challenges of Integrating New Technology into the Existing Framework
It’s no surprise that adopting new technology into an existing business framework is challenging. Even more so when the framework is freshly updated. This has been the case with EveryMatrix, with the company experiencing both scenarios earlier in 2024.
Emerging from a freshly concluded vertical restructuring period, the group’s CEO, Ebbe Groes, in an exclusive interview with iGB, says the company’s outlook toward absorbing new businesses has changed considerably. EveryMatrix acquired London-based FSB Technology back in July 2024 in an all-cash deal.
The company then took over Swedish slot maker Fantasma Games in October of the same year. This back-to-back acquisition put EveryMatrix in a unique position, as tech integration proved to be quite challenging, according to the CEO. In the interview, Groes revealed:
We got our hands on much superior technology as part of the FSB deal, but we decided not to retain it. While integrating it into our platform would be good for EveryMatrix in the short term, it would lead to major headaches over time.
Instead, after EveryMatrix’s acquisition of FSB, the company played the long game and decided to rebuild FSB’s technology to suit the Matrix software universe. This will ensure technological synergy between the two software in the long run. This project is being developed by the original FSB team. Groes added:
Every once in a while, a situation will arise when you will realise that the two software aren’t in sync. It’s easy to lose your way in such situations. However, when the new software is ready and we have migrated, we will retain none of the existing tech aside from insights, learnings, and accumulated wisdom from the original software.
EveryMatrix has positioned itself as a tier one software provider in the iGaming scene. Their recent Q1 group revenue, which jumped by 39%, supports that position. The company’s staff appointments also increased by 36% to 1,311 in the same quarter, corroborating their growth trajectory.
Does Operator Insourcing Pose an Actual Threat?
When asked about whether operator insourcing poses any real threat, and if the supplier pool is shrinking to favour existing companies, Groes said the issue was being “massively blown out of proportion.”
Groes believes that this challenge exists only in North America and hence does not threaten iGaming suppliers with a global presence. Groes believes the solution is to give clients some amount of control over the front-end UI and third-party integration capabilities. Groes remarked:
We have built our company mostly with European revenue. There are lots of potential markets waiting to be explored. Local companies are levelling up their game, and our job is to provide them with the technology, tools, and expertise to grab a king’s share of the market, whether that’s in Europe, Africa, Asia, or Latin America.