In collaboration with The Power Plugin (TPP), Oddsgate will offer visitors at SBC Summit Lisbon 2025 a unique experience by showcasing rare memorabilia like Pelé’s Ballon d’Or and Messi’s match-worn shirt at its booth. Furthermore, the company will leverage the event as an opportunity to introduce its partnership involving The Power Plugin, a feature to be integrated with Smartico to allow players to exchange gamification points for real-world prizes.
Oddsgate x The Power Plugin: Key Takeaways from the Partnership
- Visitors of this year’s SBC Summit Lisbon can explore a “living football museum” showcasing rare collectibles at Oddsgate’s booth A445.
- The unique experience is part of Oddsgate’s partnership with The Power Plugin that will let players redeem gamification points for real-world rewards for enhanced loyalty and player satisfaction.
- In addition to exploring Oddsgate’s entire portfolio of iGaming services, attendees can also meet the Revpanda Group team at the booth for live interviews and podcasts for exclusive content and networking opportunities.
Gamification Meets Iconic Football Memorabilia
The reputable iGaming software provider Oddsgate, the Silver Headline Sponsor of this year’s SBC Summit Lisbon, to be held from September 16-18, will partner with The Power Plugin (TPP) to offer football enthusiasts the chance to see rare memorabilia up close.
The valuable pieces, which will be on display at Oddsgate’s booth A445, include football legend Pelé’s 2014 Ballon d’Or awarded in recognition of his contribution to the sport, the jersey he wore during the 1970 World Cup, Messi’s shirt from the 2021 Copa América final against Brazil, Messi’s 2012 Ballon d’Or, a signed photograph of Messi and Neymar from a tribute match to Pelé, and a photo signed by Pelé alongside Queen Elizabeth.
Commenting on the unique experience awaiting visitors at SBC Lisbon, Giovanni Falzone, the CEO of TPP said:
The Power Plugin arrives at SBC Lisbon alongside Oddsgate with a bold proposal: transforming their stand into a living football history museum. Visitors will find some of the most iconic and valuable sports memorabilia ever collected, such as Pelé’s Ballon d’Or and Messi’s match-worn shirt, not simply displayed, but framed by the stories and legacies they carry. Through this initiative, the partnership highlights a new way of engaging with audiences, where loyalty is built through technology and emotion, heritage, and shared passion for the game.
Advancing Gamification to the Next Level
The Power Plugin is a new feature being integrated into the Smartico platform. The innovative feature will allow players to use their gamification points in a built-in store. Instead of simply redeeming free bets or in-game rewards when gambling online, players will also be able to unlock real-life rewards ranging from headphones and smartphones to jerseys and even unique sports memorabilia such as a shirt worn by Pelé himself.
As one of the most reputable white label casino providers, Oddsgate has already successfully implemented gamification tools into its offerings, which, in turn, has boosted player engagement and loyalty. The company considers the upcoming partnership at the SBC Summit Lisbon 2025 as an opportunity to highlight the creative and strategic potential of CRM within the iGaming sector.
Reflecting on the value of real-world rewards, Gabi Pitileac from Oddsgate said:
More than points or bonuses, we are talking about experiences. When players realise that their online choices and achievements can be converted into rewards not only online but also in real life, engagement grows and loyalty happens naturally.
An Experience Not to Miss at SBC Summit Lisbon
The Oddsgate-The Power Plugin integration marks an important step forward in terms of the added value loyalty programs can bring to both operators and players. Attendees who visit Oddsgate’s booth A445 during the SBC Summit Lisbon 2025, in addition to seeing rare football memorabilia, will also get to know the full suite of Oddsgate’s services better. The company will showcase its range of initiatives, solutions and innovative experiences for the iGaming industry, highlighting its commitment to blending technology with engagement and creativity.
Exclusive Interviews and Podcasts with Revpanda Group at Oddgate’s Booth A445
Visitors can also meet the Revpanda Group team at Oddsgate’s booth A445, where Revpanda, with Oddsgate as its media coverage sponsor, will record exclusive on-site interviews and podcasts in their dedicated podcast room to help key players of the industry share their stories and put their brands in the spotlight.